Unit of competency
Modification History
Not applicable.
Application
This unit describes the performance outcomes, skills and knowledge required to conduct tourism research. It requires the ability to identify research needs, conduct research, interpret the data and apply the results.
The unit applies to all industry sectors, and to individuals who have senior operational or management roles. Research may be primary or secondary and conducted to inform a range of activities and planning processes. It may be required to assist with customer service, planning and product development, or sales and marketing.
The skills in this unit must be applied in accordance with Commonwealth and State/Territory legislation, Australian/New Zealand standards and industry codes of practice.
No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Pre-requisite Unit
Nil
Competency Field
Planning and Product Development
Unit Sector
Tourism
Elements and Performance Criteria
ELEMENTS |
PERFORMANCE CRITERIA |
Elements describe the essential outcomes |
Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Identify research needs. |
1.1. Identify research needs based on organisational or situational analysis. 1.2. Develop and define research objectives in consultation with relevant colleagues and authorities. |
2. Conduct research. |
2.1. Select research and data collection methods according to objectives and available resources. 2.2. Evaluate the need for specialist assistance and obtain as required. 2.3. Identify and use appropriate information sources and technology to assist in the research process. 2.4. Conduct research within agreed timeframes and methodologies. 2.5. Identify and action the need for adjustments to the research process as required. |
3. Analyse information. |
3.1. Analyse and interpret data for key messages and information, using reliable methods of data analysis. 3.2. Ensure that assumptions and conclusions used in analyses are clear, justified, supported by evidence and consistent with research and organisational objectives. |
4. Present and apply research results. |
4.1. Present recommendations and issues in an appropriate format, style and structure using suitable organisational technology. 4.2. Use results to inform current activities and future planning. 4.3. Communicate research results to appropriate colleagues and external agencies with recommendations and observations. |
Foundation Skills
Foundation skills essential to performance in this unit, but not explicit in the performance criteria are listed here, along with a brief context statement. |
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SKILLS |
DESCRIPTION |
Reading skills to: |
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Writing skills to: |
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Oral communication skills to: |
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Numeracy skills to: |
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Problem-solving skills to: |
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Planning and organising skills to: |
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Technology skills to: |
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Unit Mapping Information
Supersedes and is equivalent to SITTPPD007 Research and analyse tourism data.
Links
Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=68c40a93-e51d-4e0f-bc06-899dff092694