Unit of competency details

Unit descriptor 

This unit describes the performance outcomes, skills and knowledge required to research the specialised information on cultural and heritage environments required by some guides for presentation to customers. It requires a depth of specialised knowledge and highlights the need for ongoing research to update and expand the guide's knowledge.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

Broad general knowledge of Australia, including breadth and depth of regional and location-specific knowledge, is covered in SITTGDE007A Develop and maintain the general and regional knowledge required by guides.

The skills required to prepare and present information are covered in SITTGDE006A Prepare and present tour commentaries or activities.

Application of the unit 

The interpretation and presentation of specialised information and knowledge to visitors is a key function for many guides working in a range of locations. They must have an essential specialist knowledge base to support this delivery.

This unit has particular application to those specialist guides working within one region or one specific site or tour operation. For example, guides who work in cultural centres will require specific information related to the centre's cultural focus.

The unit applies to frontline guiding personnel who operate with some level of autonomy or under limited supervision and guidance from others. It is undertaken by a diverse range of people such as site guides, interpretive guides, specialist guides, walking guides, museum guides, heritage guides, cultural guides, nature-based guides, tour guides, driver guides and owner-operators of small tour operations.

These guiding personnel are expected to have a specialised knowledge base and must have a breadth and depth of knowledge in order to satisfy the information needs of their customers. Funding and hours allocated to training must reflect this industry requirement. Training and assessment programs must:

• cover the broad range of knowledge covered within the required skills and knowledge section of this unit
• ensure that the depth of knowledge covered is sufficient to meet the requirements of a guide
• tailor the regional knowledge base to cover specific aspects of the local region
• allow for guides who have moved to different locations to participate in retraining.

Prerequisite units 

Nil

Employability skills 

The required outcomes described in this unit of competency contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit is packaged will assist in identifying employability skills requirements.

Elements describe the essential outcomes of a unit of competency.

Performance criteria describe the required performance needed to demonstrate achievement of the element. Where bold italicised  text is used, further information is detailed in the required skills and knowledge and/or the range statement. Assessment of performance is to be consistent with the evidence guide.

ELEMENT 

PERFORMANCE CRITERIA 

1

Research specialised information on cultural and heritage environments for presentation.

1.1

Identify key sources of information on specialised topics relating to cultural and heritage environments .

1.2

Use formal and informal research techniques  correctly and appropriately to access current, accurate and relevant information on specialised topics.

1.3

Identify subjects of potential customer interest, based on direct contact with customers and consultation with industry colleagues.

1.4

Make subjects of potential customer interest the focus of research activities.

2

Prepare specialised information on cultural and heritage environments for guiding activities.

2.1

Organise information in a manner that reflects the needs of customers and the way in which information may be presented during a guiding or interpretive activity.

2.2

Identify and develop interpretive themes and messages from research to meet specific customer needs.

3

Update knowledge of specialised information on cultural and heritage environments.

3.1

Identify and use opportunities to maintain current knowledge  about specialised topics.

3.2

Incorporate updated knowledge into day-to-day guiding activities.

REQUIRED SKILLS AND KNOWLEDGE 

This section describes the essential skills and knowledge and their level, required for this unit.

The following skills must be assessed as part of this unit:

• basic research skills and techniques for acquiring and maintaining current knowledge of specialised topics
• interpretation of the specific information needs of customer groups and specific customers
• literacy skills to source, read and interpret sometimes complex information on cultural and heritage environments.

The following knowledge must be assessed as part of this unit:

• relationship between the guide's interpretation of knowledge and the quality of the customer experience
• sources of information on cultural and heritage environments
• detailed knowledge of a specific environment of visitor interest to provide a guided tour of the environment and to satisfy the information needs of the customers, including the following broad knowledge base:

• how the environment developed and evolved
• historically and culturally significant features of the environment, including details of any exhibits, displays or performances
• individuals associated with the environment, their roles and impacts
• role of the environment within the local community, both past and present
• relationship of the specific environment to past and current Australian culture and history
• nature and extent of use of the environment.

EVIDENCE GUIDE 

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit 

Evidence of the following is essential:

• presentation of commentaries or activities to ensure application of the knowledge
• required breadth of knowledge of cultural and heritage environments as specified in this unit, to a level and familiarity sufficient to:

• develop a coherent and interesting interpretation for customers
• answer typical questions asked by customers on given topics

• ability to source initial and updated information to meet differing customer needs and to ensure that information supplied is current
• ability to incorporate this information into multiple interpretive commentaries or activities that cover multiple topics, to ensure a breadth of knowledge.

Context of and specific resources for assessment 

Assessment must ensure:

• demonstration of relevant knowledge through the presentation of commentaries or activities within commercially realistic guiding environments, such as within a cultural centre, gallery or national park
• presentation of information to and sharing of knowledge with customer groups of a size and nature that reflect the commercial environment in which the guide operates
• access to information sources in order to conduct research and collect sufficient information.

Methods of assessment 

A range of assessment methods should be used to assess the practical skills and knowledge required to prepare specialised interpretive content on cultural and heritage environments. The following examples are appropriate for this unit:

• direct observation of the candidate using knowledge to deliver interpretive commentaries or activities
• questioning of group members as to the candidate's breadth of knowledge and ability to answer customer questions
• review of guiding activities undertaken as part of industry placement and training with an industry operator
• review of a research portfolio to assess the candidate's ability to research current and accurate information
• written and oral questioning or interview to assess the way in which the research process has been used
• oral or written questions to assess key knowledge requirements detailed in this unit
• review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.

Assessment methods should take into account that individuals may have acquired their knowledge through formal study or life experience. This would include such things as the recognition of scientific qualifications of ecotour guides and the recognition systems that relate to cultural knowledge that exists in Aboriginal and Torres Strait Islander societies.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

• SITTGDE004A Lead tour groups
• SITTPPD005A Plan and develop interpretive activities.

Assessing employability skills 

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.

Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.

RANGE STATEMENT 

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Cultural and heritage environments may be natural or built  and may include:

• museums
• historic theme parks
• art galleries
• Aboriginal art or occupation sites
• cultural centres
• heritage trails
• historic localities or regions
• prehistoric and fossil sites.

Formal and informal research , techniques  and opportunities to maintain current knowledge  may include:

• talking and listening to local experts
• talking and listening to traditional owners
• personal observation and exploration
• watching television, videos and films
• listening to radio
• internet
• reading newspapers, books and other references
• membership of professional associations
• undertaking formal study
• community groups, such as historical societies.

Sector 

Tourism

Co-requisite units 

Assessment with the following co-requisite unit of competency, unless previously completed, is required:

SITTGDE006A Prepare and present tour commentaries or activities.