Modification History
Not applicable.
Description
This qualification provides the skills and knowledge for an individual to be competent in wide-ranging, highly specialised technical event management skills with a strategic research, planning and communication focus. Event organisation and management takes place across the full spectrum of business and community activity. The qualification has particular relevance in the community, cultural, hospitality, sporting and tourism sectors.
Work would be undertaken in both an office environment where event planning and organisation takes place, and at an event site.
The qualification reflects the role of individuals who analyse, design and execute judgements using wide-ranging technical, creative, conceptual or managerial competencies. Their knowledge base may be specialised or broad. These individuals are often accountable for group outcomes.
The qualification is not suitable for an Australian apprenticeship pathway.
Job roles
Individuals with this qualification are able to work in a range of organisations where event management takes place, and such organisations are diverse in nature. Examples include professional conference organisers, exhibition and event management companies, sporting associations, community organisations, hospitality and cultural venues.
Possible job titles include:
- event manager
- venue manager
- conference manager
- exhibitions manager.
Prerequisite requirements
There are two alternative pathways for entry into the Advanced Diploma of Events. The candidate must either:
1. Have achieved the Diploma of Events.
OR
2. Have paid or voluntary employment experience at a coordination or management level. As a minimum, employment experience must reflect the scope and range of competencies in a Diploma of Events.
Pathways Information
Not applicable.
Licensing/Regulatory Information
Not applicable.
Entry Requirements
Not applicable.
Employability Skills Summary
EMPLOYABILITY SKILLS SUMMARY
SIT60207 Advanced Diploma of Events
The following table contains a summary of the employability skills required by the events industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.
|
Employability skill |
Industry /enterprise requirements for this qualification include : |
|
Communication |
Negotiating and liaising with a broad range of event stakeholders, including staging contractors, venue or site personnel, regulatory authorities and customers; consulting with others to gain input into planning and operational issues; providing briefings to operational staff and other stakeholders; developing event planning and operational documentation. |
|
Teamwork |
Building, motivating and leading diverse teams; providing support and coaching; planning work operations to take account of team member strengths; taking a lead role in agreeing and establishing work team goals. |
|
Problem solving |
Developing and applying a range of strategies to resolve diverse management and operational problems; developing contingency plans to address typical event management challenges; developing and applying a range of strategies to address problems with event contractors or other stakeholders; responding effectively to a wide range of event operational issues requiring immediate resolution; working with event suppliers, customers and other stakeholders to develop practical solutions; evaluating the effectiveness of solutions and approaches to inform future event planning. |
|
Initiative and enterprise |
Initiating creative and innovative event concepts; developing models and options and management practices to translate ideas into action; generating a range of options and ideas to address different event management challenges; developing ideas about ways to improve event operations; encouraging team members to be innovative; using knowledge of current and emerging industry and marketplace trends to inform approaches to event planning and operations. |
|
Planning and organising |
Developing and managing strategies across the broad spectrum of event management practice; researching and critically analysing current and emerging industry practice; forecasting and managing budget and other resources; critically analysing a broad range of information to inform event planning and project management; establishing clear goals for different aspects of event planning; developing, implementing and monitoring plans, procedures and systems; setting and monitoring priorities, timelines and resource strategies; assessing and managing risk; communicating plans and strategies to stakeholders. |
|
Self-management |
Reviewing and reflecting on own work practice; using research and networks to extend event management skills and knowledge proactively; using knowledge of organisational, industry and legal frameworks to inform event management practice; maintaining and updating knowledge of different event management practices; consulting with others to gain input and feedback. |
|
Learning |
Developing and maintaining the legal knowledge required for business compliance; researching new event management ideas, concepts and technologies; using industry and other networks to develop skills and knowledge; exploring and testing new event management ideas and approaches; encouraging and supporting learning within the team. |
|
Technology |
Researching new technological solutions to inform event management practice; integrating appropriate technologies into the event management process; selecting different technologies to address specific event management situations. |
Due to the high proportion of electives required by this qualification, the industry/enterprise requirements described above for each employability skill are representative of the events industry in general and may not reflect specific job roles. Learning and assessment strategies for this qualification should be based on the requirements of the units of competency for this qualification.
Packaging Rules
|
QUALIFICATION RULES To achieve an Advanced Diploma of Events, 24 units must be completed:
In all cases selection of electives must be guided by the job outcome sought, local industry requirements and the characteristics of this qualification. |
|
CORE UNITS |
|
|
SITXCCS003A |
Manage quality customer service |
|
SITXEVT006A |
Research and evaluate event industry trends and practices |
|
SITXEVT007B |
Determine event feasibility |
|
SITXEVT009A |
Develop event concepts |
|
SITXEVT010B |
Evaluate and address event regulatory requirements |
|
SITXEVT012A |
Select event venues and sites |
|
SITXEVT013A |
Manage event staging |
|
SITXEVT017B |
Provide on-site event management services |
|
SITXFIN005A |
Prepare and monitor budgets |
|
SITXFIN006A |
Obtain and manage sponsorship |
|
SITXFIN008A |
Manage financial operations |
|
SITXGLC001A |
Develop and update legal knowledge required for business compliance |
|
SITXMGT003A |
Manage projects |
|
SITXMGT005A |
Manage business risk |
|
SITXMGT006A |
Establish and conduct business relationships |
|
BSBMGT502B |
Manage people performance |
|
ELECTIVE UNITS |
|
|
Commercial Cookery and Catering |
|
|
SITHCCC038B |
Plan catering for an event or function |
|
Creative and Technical Production |
|
|
CUEPMT11B |
Manage the production process |
|
CUESMT05B |
Stage manage the production/event |
|
CUESMT10B |
Organise and facilitate rehearsals |
|
CUESMT11B |
Create, update and use production reference documents |
|
CUFPOP03B |
Compile a production schedule |
|
CULMS008A |
Conceive, develop and realise exhibition designs |
|
Events |
|
|
SITXEVT011A |
Develop crowd control plans and procedures |
|
SITXEVT014A |
Develop conference programs |
|
SITXEVT015B |
Manage exhibitions |
|
SITXEVT016B |
Organise and monitor event infrastructure |
|
SITXEVT018B |
Develop a transport strategy for an event |
|
SITXEVT019A |
Manage multi-venue events |
|
CULMS012A |
Plan event touring |
|
Finance |
|
|
SITXFIN004A |
Manage finances within a budget |
|
SITXFIN007A |
Manage physical assets |
|
CUSFIN01A |
Finance a project |
|
Human Resource Management |
|
|
SITXHRM004A |
Manage volunteers |
|
SITXHRM007A |
Manage workplace diversity |
|
SITXHRM008A |
Manage workplace relations |
|
Management and Leadership |
|
|
SITXMGT004A |
Develop and implement a business plan |
|
BSBMGT617A |
Develop and implement a business plan |
|
Marketing and Public Relations |
|
|
SITXMPR001A |
Coordinate production of brochures and marketing materials |
|
SITXMPR005A |
Develop and manage marketing strategies |
|
BSBMKG401B |
Profile the market |
|
BSBMKG509A |
Implement and monitor direct marketing activities |
|
BSBMKG605B |
Evaluate international marketing opportunities |
|
BSBMKG606B |
Manage international marketing programs |
|
BSBMKG607B |
Manage market research |
|
CULLB510B |
Develop and maintain community/stakeholder relationships |
|
CUVADM08B |
Develop and manage public relations strategies |
|
Planning and Product Development |
|
|
SITTPPD001B |
Research, assess and develop tourism products |
|
SITTPPD006B |
Plan and develop ecologically sustainable tourism operations |
|
SITTPPD007A |
Plan and develop culturally appropriate tourism operations |
|
SITTPPD009A |
Assess tourism opportunities for local communities |
|
Venue and Facility Management |
|
|
CUEFOH06C |
Manage venue services |
|
SRXFAC003B |
Implement facility maintenance programs |
|
SRXFAC005B |
Coordinate facility and equipment acquisition and maintenance |
|
SRXFAC008B |
Obtain facilities |
|
SRXFAC009B |
Plan, develop and commission facility development |
Examples of elective units relevant to specific job outcomes and contexts at this level are as follows:
Independent event manager
SITHCCC038B Plan catering for an event or function
SITXEVT014A Develop conference programs
SITXEVT015B Manage exhibitions
SITXEVT018B Develop a transport strategy for an event
SITXEVT019A Manage multi-venue events
SITXMPR001A Coordinate production of brochures and marketing materials
