Qualification details

SIT60207 - Advanced Diploma of Events (Release 1)


ReleaseStatusRelease date
1 1 (this release)Current 01/Jan/2011

Usage recommendation:
Is superseded by and equivalent to SIT60212 - Advanced Diploma of EventsReplaces and is equivalent to SIT60207 Advanced Diploma of Events. Intent of the qualification remains unchanged. Total number of units retained. Number of core and elective units retained. Some units removed from core as they did not apply to all job roles. They are now in elective list. Entry requirement removed. New policy prohibits a requirement for a whole qualification. In lieu of an entry requirement: Some of the core units within the Diploma are repeated in the Advanced Diploma core. Some of the units in the core of Advanced Diploma subsume the skills and knowledge of core Diploma units e.g. SITXWHS601 Establish and maintain a work health and safety system overtakes SITXWHS301 Identify hazards, assess and control safety risks. 17/Jan/2013

Training packages that include this qualification

Units of competency

CodeSort Table listing Units of Competency by the Code columnTitleSort Table listing Units of Competency by the Title columnEssential
BSBMGT502B - Manage people performanceManage people performance N/A
BSBMGT617A - Develop and implement a business planDevelop and implement a business plan N/A
BSBMKG401B - Profile the marketProfile the market N/A
BSBMKG509A - Implement and monitor direct marketing activitiesImplement and monitor direct marketing activities N/A
BSBMKG605B - Evaluate international marketing opportunitiesEvaluate international marketing opportunities N/A
BSBMKG606B - Manage international marketing programsManage international marketing programs N/A
BSBMKG607B - Manage market researchManage market research N/A
CUEFOH06C - Manage venue servicesManage venue services N/A
CUEPMT11B - Manage the production processManage the production process N/A
CUESMT05B - Stage manage the production/eventStage manage the production/event N/A
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SchemeCodeClassification value
ANZSCO Identifier 149300 Conference And Event Organisers 
ASCO (occupation type) Identifier 3292-11 Project Or Program Administrator 
ASCED Qualification/Course Field of Education Identifier 0803 Business And Management 
Qualification/Course Level of Education Identifier 411 Advanced Diploma 
Taxonomy - Industry Sector N/A Events 
Taxonomy - Occupation N/A Venue Manager 

Classification history

SchemeCodeClassification valueStart dateEnd date
ANZSCO Identifier 149300 Conference And Event Organisers 14/Dec/2009 
ASCO (occupation type) Identifier 3292-11 Project Or Program Administrator 14/Dec/2009 
ASCED Qualification/Course Field of Education Identifier 0803 Business And Management 14/Dec/2009 
Qualification/Course Level of Education Identifier 411 Advanced Diploma 14/Dec/2009 
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Modification History

Not applicable.


This qualification provides the skills and knowledge for an individual to be competent in wide-ranging, highly specialised technical event management skills with a strategic research, planning and communication focus. Event organisation and management takes place across the full spectrum of business and community activity. The qualification has particular relevance in the community, cultural, hospitality, sporting and tourism sectors.

Work would be undertaken in both an office environment where event planning and organisation takes place, and at an event site.

The qualification reflects the role of individuals who analyse, design and execute judgements using wide-ranging technical, creative, conceptual or managerial competencies. Their knowledge base may be specialised or broad. These individuals are often accountable for group outcomes.

The qualification is not suitable for an Australian apprenticeship pathway.

Job roles 

Individuals with this qualification are able to work in a range of organisations where event management takes place, and such organisations are diverse in nature. Examples include professional conference organisers, exhibition and event management companies, sporting associations, community organisations, hospitality and cultural venues.

Possible job titles include:

  • event manager
  • venue manager
  • conference manager
  • exhibitions manager.

Prerequisite requirements 

There are two alternative pathways for entry into the Advanced Diploma of Events. The candidate must either:

1. Have achieved the Diploma of Events.


2. Have paid or voluntary employment experience at a coordination or management level. As a minimum, employment experience must reflect the scope and range of competencies in a Diploma of Events.

Pathways Information

Not applicable.

Licensing/Regulatory Information

Not applicable.

Entry Requirements

Not applicable.

Employability Skills Summary


SIT60207 Advanced Diploma of Events 

The following table contains a summary of the employability skills required by the events industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.

Employability skill 

Industry /enterprise requirements for this qualification include :


Negotiating and liaising with a broad range of event stakeholders, including staging contractors, venue or site personnel, regulatory authorities and customers; consulting with others to gain input into planning and operational issues; providing briefings to operational staff and other stakeholders; developing event planning and operational documentation.


Building, motivating and leading diverse teams; providing support and coaching; planning work operations to take account of team member strengths; taking a lead role in agreeing and establishing work team goals.

Problem solving 

Developing and applying a range of strategies to resolve diverse management and operational problems; developing contingency plans to address typical event management challenges; developing and applying a range of strategies to address problems with event contractors or other stakeholders; responding effectively to a wide range of event operational issues requiring immediate resolution; working with event suppliers, customers and other stakeholders to develop practical solutions; evaluating the effectiveness of solutions and approaches to inform future event planning.

Initiative and enterprise 

Initiating creative and innovative event concepts; developing models and options and management practices to translate ideas into action; generating a range of options and ideas to address different event management challenges; developing ideas about ways to improve event operations; encouraging team members to be innovative; using knowledge of current and emerging industry and marketplace trends to inform approaches to event planning and operations.

Planning and organising 

Developing and managing strategies across the broad spectrum of event management practice; researching and critically analysing current and emerging industry practice; forecasting and managing budget and other resources; critically analysing a broad range of information to inform event planning and project management; establishing clear goals for different aspects of event planning; developing, implementing and monitoring plans, procedures and systems; setting and monitoring priorities, timelines and resource strategies; assessing and managing risk; communicating plans and strategies to stakeholders.


Reviewing and reflecting on own work practice; using research and networks to extend event management skills and knowledge proactively; using knowledge of organisational, industry and legal frameworks to inform event management practice; maintaining and updating knowledge of different event management practices; consulting with others to gain input and feedback.


Developing and maintaining the legal knowledge required for business compliance; researching new event management ideas, concepts and technologies; using industry and other networks to develop skills and knowledge; exploring and testing new event management ideas and approaches; encouraging and supporting learning within the team.


Researching new technological solutions to inform event management practice; integrating appropriate technologies into the event management process; selecting different technologies to address specific event management situations.

Due to the high proportion of electives required by this qualification, the industry/enterprise requirements described above for each employability skill are representative of the events industry in general and may not reflect specific job roles. Learning and assessment strategies for this qualification should be based on the requirements of the units of competency for this qualification.

Packaging Rules


To achieve an Advanced Diploma of Events, 24 units must be completed:

  • all 16 core units
  • 8 elective units which may be selected from the list below, or from this or another endorsed Training Package or accredited course.

In all cases selection of electives must be guided by the job outcome sought, local industry requirements and the characteristics of this qualification.



Manage quality customer service


Research and evaluate event industry trends and practices


Determine event feasibility


Develop event concepts


Evaluate and address event regulatory requirements


Select event venues and sites


Manage event staging


Provide on-site event management services


Prepare and monitor budgets


Obtain and manage sponsorship


Manage financial operations


Develop and update legal knowledge required for business compliance


Manage projects


Manage business risk


Establish and conduct business relationships


Manage people performance


Commercial Cookery and Catering 


Plan catering for an event or function

Creative and Technical Production 


Manage the production process


Stage manage the production/event


Organise and facilitate rehearsals


Create, update and use production reference documents


Compile a production schedule


Conceive, develop and realise exhibition designs



Develop crowd control plans and procedures


Develop conference programs


Manage exhibitions


Organise and monitor event infrastructure


Develop a transport strategy for an event


Manage multi-venue events


Plan event touring



Manage finances within a budget


Manage physical assets


Finance a project

Human Resource Management 


Manage volunteers


Manage workplace diversity


Manage workplace relations

Management and Leadership 


Develop and implement a business plan


Develop and implement a business plan

Marketing and Public Relations 


Coordinate production of brochures and marketing materials


Develop and manage marketing strategies


Profile the market


Implement and monitor direct marketing activities


Evaluate international marketing opportunities


Manage international marketing programs


Manage market research


Develop and maintain community/stakeholder relationships


Develop and manage public relations strategies

Planning and Product Development 


Research, assess and develop tourism products


Plan and develop ecologically sustainable tourism operations


Plan and develop culturally appropriate tourism operations


Assess tourism opportunities for local communities

Venue and Facility Management 


Manage venue services


Implement facility maintenance programs


Coordinate facility and equipment acquisition and maintenance


Obtain facilities


Plan, develop and commission facility development

Examples of elective units relevant to specific job outcomes and contexts at this level are as follows:

Independent event manager 

SITHCCC038B Plan catering for an event or function

SITXEVT014A Develop conference programs

SITXEVT015B Manage exhibitions

SITXEVT018B Develop a transport strategy for an event

SITXEVT019A Manage multi-venue events

SITXMPR001A Coordinate production of brochures and marketing materials

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