Qualification details

SIT60207 - Advanced Diploma of Events (Release 1)

Summary

Releases:
ReleaseStatusRelease date
1 1 (this release)Current 01/Jan/2011

Usage recommendation:
Superseded
Mapping:
MappingNotesDate
Is superseded by and equivalent to SIT60212 - Advanced Diploma of EventsReplaces and is equivalent to SIT60207 Advanced Diploma of Events. Intent of the qualification remains unchanged. Total number of units retained. Number of core and elective units retained. Some units removed from core as they did not apply to all job roles. They are now in elective list. Entry requirement removed. New policy prohibits a requirement for a whole qualification. In lieu of an entry requirement: Some of the core units within the Diploma are repeated in the Advanced Diploma core. Some of the units in the core of Advanced Diploma subsume the skills and knowledge of core Diploma units e.g. SITXWHS601 Establish and maintain a work health and safety system overtakes SITXWHS301 Identify hazards, assess and control safety risks. 17/Jan/2013

Training packages that include this qualification

Units of competency

CodeSort Table listing Units of Competency by the Code columnTitleSort Table listing Units of Competency by the Title columnEssential
BSBMGT502B - Manage people performanceManage people performance N/A
BSBMGT617A - Develop and implement a business planDevelop and implement a business plan N/A
BSBMKG401B - Profile the marketProfile the market N/A
BSBMKG509A - Implement and monitor direct marketing activitiesImplement and monitor direct marketing activities N/A
BSBMKG605B - Evaluate international marketing opportunitiesEvaluate international marketing opportunities N/A
BSBMKG606B - Manage international marketing programsManage international marketing programs N/A
BSBMKG607B - Manage market researchManage market research N/A
CUEFOH06C - Manage venue servicesManage venue services N/A
CUEPMT11B - Manage the production processManage the production process N/A
CUESMT05B - Stage manage the production/eventStage manage the production/event N/A
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Classifications

SchemeCodeClassification value
ANZSCO Identifier 149300 Conference And Event Organisers 
ASCO (occupation type) Identifier 3292-11 Project Or Program Administrator 
ASCED Qualification/Course Field of Education Identifier 0803 Business And Management 
Qualification/Course Level of Education Identifier 411 Advanced Diploma 
Taxonomy - Industry Sector N/A Events 
Taxonomy - Occupation N/A Venue Manager 

Classification history

SchemeCodeClassification valueStart dateEnd date
ANZSCO Identifier 149300 Conference And Event Organisers 14/Dec/2009 
ASCO (occupation type) Identifier 3292-11 Project Or Program Administrator 14/Dec/2009 
ASCED Qualification/Course Field of Education Identifier 0803 Business And Management 14/Dec/2009 
Qualification/Course Level of Education Identifier 411 Advanced Diploma 14/Dec/2009 
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Modification History

Not applicable.

Description

This qualification provides the skills and knowledge for an individual to be competent in wide-ranging, highly specialised technical event management skills with a strategic research, planning and communication focus. Event organisation and management takes place across the full spectrum of business and community activity. The qualification has particular relevance in the community, cultural, hospitality, sporting and tourism sectors.

Work would be undertaken in both an office environment where event planning and organisation takes place, and at an event site.

The qualification reflects the role of individuals who analyse, design and execute judgements using wide-ranging technical, creative, conceptual or managerial competencies. Their knowledge base may be specialised or broad. These individuals are often accountable for group outcomes.

The qualification is not suitable for an Australian apprenticeship pathway.

Job roles 

Individuals with this qualification are able to work in a range of organisations where event management takes place, and such organisations are diverse in nature. Examples include professional conference organisers, exhibition and event management companies, sporting associations, community organisations, hospitality and cultural venues.

Possible job titles include:

  • event manager
  • venue manager
  • conference manager
  • exhibitions manager.

Prerequisite requirements 

There are two alternative pathways for entry into the Advanced Diploma of Events. The candidate must either:

1. Have achieved the Diploma of Events.

OR

2. Have paid or voluntary employment experience at a coordination or management level. As a minimum, employment experience must reflect the scope and range of competencies in a Diploma of Events.

Pathways Information

Not applicable.

Licensing/Regulatory Information

Not applicable.

Entry Requirements

Not applicable.

Employability Skills Summary

EMPLOYABILITY SKILLS SUMMARY 

SIT60207 Advanced Diploma of Events 

The following table contains a summary of the employability skills required by the events industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.

Employability skill 

Industry /enterprise requirements for this qualification include :

Communication 

Negotiating and liaising with a broad range of event stakeholders, including staging contractors, venue or site personnel, regulatory authorities and customers; consulting with others to gain input into planning and operational issues; providing briefings to operational staff and other stakeholders; developing event planning and operational documentation.

Teamwork 

Building, motivating and leading diverse teams; providing support and coaching; planning work operations to take account of team member strengths; taking a lead role in agreeing and establishing work team goals.

Problem solving 

Developing and applying a range of strategies to resolve diverse management and operational problems; developing contingency plans to address typical event management challenges; developing and applying a range of strategies to address problems with event contractors or other stakeholders; responding effectively to a wide range of event operational issues requiring immediate resolution; working with event suppliers, customers and other stakeholders to develop practical solutions; evaluating the effectiveness of solutions and approaches to inform future event planning.

Initiative and enterprise 

Initiating creative and innovative event concepts; developing models and options and management practices to translate ideas into action; generating a range of options and ideas to address different event management challenges; developing ideas about ways to improve event operations; encouraging team members to be innovative; using knowledge of current and emerging industry and marketplace trends to inform approaches to event planning and operations.

Planning and organising 

Developing and managing strategies across the broad spectrum of event management practice; researching and critically analysing current and emerging industry practice; forecasting and managing budget and other resources; critically analysing a broad range of information to inform event planning and project management; establishing clear goals for different aspects of event planning; developing, implementing and monitoring plans, procedures and systems; setting and monitoring priorities, timelines and resource strategies; assessing and managing risk; communicating plans and strategies to stakeholders.

Self-management 

Reviewing and reflecting on own work practice; using research and networks to extend event management skills and knowledge proactively; using knowledge of organisational, industry and legal frameworks to inform event management practice; maintaining and updating knowledge of different event management practices; consulting with others to gain input and feedback.

Learning 

Developing and maintaining the legal knowledge required for business compliance; researching new event management ideas, concepts and technologies; using industry and other networks to develop skills and knowledge; exploring and testing new event management ideas and approaches; encouraging and supporting learning within the team.

Technology 

Researching new technological solutions to inform event management practice; integrating appropriate technologies into the event management process; selecting different technologies to address specific event management situations.

Due to the high proportion of electives required by this qualification, the industry/enterprise requirements described above for each employability skill are representative of the events industry in general and may not reflect specific job roles. Learning and assessment strategies for this qualification should be based on the requirements of the units of competency for this qualification.

Packaging Rules

QUALIFICATION RULES 

To achieve an Advanced Diploma of Events, 24 units must be completed:

  • all 16 core units
  • 8 elective units which may be selected from the list below, or from this or another endorsed Training Package or accredited course.

In all cases selection of electives must be guided by the job outcome sought, local industry requirements and the characteristics of this qualification.

CORE UNITS 

SITXCCS003A

Manage quality customer service

SITXEVT006A

Research and evaluate event industry trends and practices

SITXEVT007B

Determine event feasibility

SITXEVT009A

Develop event concepts

SITXEVT010B

Evaluate and address event regulatory requirements

SITXEVT012A

Select event venues and sites

SITXEVT013A

Manage event staging

SITXEVT017B

Provide on-site event management services

SITXFIN005A

Prepare and monitor budgets

SITXFIN006A

Obtain and manage sponsorship

SITXFIN008A

Manage financial operations

SITXGLC001A

Develop and update legal knowledge required for business compliance

SITXMGT003A

Manage projects

SITXMGT005A

Manage business risk

SITXMGT006A

Establish and conduct business relationships

BSBMGT502B

Manage people performance

ELECTIVE UNITS 

Commercial Cookery and Catering 

SITHCCC038B

Plan catering for an event or function

Creative and Technical Production 

CUEPMT11B

Manage the production process

CUESMT05B

Stage manage the production/event

CUESMT10B

Organise and facilitate rehearsals

CUESMT11B

Create, update and use production reference documents

CUFPOP03B

Compile a production schedule

CULMS008A

Conceive, develop and realise exhibition designs

Events 

SITXEVT011A

Develop crowd control plans and procedures

SITXEVT014A

Develop conference programs

SITXEVT015B

Manage exhibitions

SITXEVT016B

Organise and monitor event infrastructure

SITXEVT018B

Develop a transport strategy for an event

SITXEVT019A

Manage multi-venue events

CULMS012A

Plan event touring

Finance 

SITXFIN004A

Manage finances within a budget

SITXFIN007A

Manage physical assets

CUSFIN01A

Finance a project

Human Resource Management 

SITXHRM004A

Manage volunteers

SITXHRM007A

Manage workplace diversity

SITXHRM008A

Manage workplace relations

Management and Leadership 

SITXMGT004A

Develop and implement a business plan

BSBMGT617A

Develop and implement a business plan

Marketing and Public Relations 

SITXMPR001A

Coordinate production of brochures and marketing materials

SITXMPR005A

Develop and manage marketing strategies

BSBMKG401B

Profile the market

BSBMKG509A

Implement and monitor direct marketing activities

BSBMKG605B

Evaluate international marketing opportunities

BSBMKG606B

Manage international marketing programs

BSBMKG607B

Manage market research

CULLB510B

Develop and maintain community/stakeholder relationships

CUVADM08B

Develop and manage public relations strategies

Planning and Product Development 

SITTPPD001B

Research, assess and develop tourism products

SITTPPD006B

Plan and develop ecologically sustainable tourism operations

SITTPPD007A

Plan and develop culturally appropriate tourism operations

SITTPPD009A

Assess tourism opportunities for local communities

Venue and Facility Management 

CUEFOH06C

Manage venue services

SRXFAC003B

Implement facility maintenance programs

SRXFAC005B

Coordinate facility and equipment acquisition and maintenance

SRXFAC008B

Obtain facilities

SRXFAC009B

Plan, develop and commission facility development

Examples of elective units relevant to specific job outcomes and contexts at this level are as follows:

Independent event manager 

SITHCCC038B Plan catering for an event or function

SITXEVT014A Develop conference programs

SITXEVT015B Manage exhibitions

SITXEVT018B Develop a transport strategy for an event

SITXEVT019A Manage multi-venue events

SITXMPR001A Coordinate production of brochures and marketing materials

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