Qualification details

SIT60107 - Advanced Diploma of Tourism (Release 1)

Summary

Releases:
ReleaseStatusRelease date
1 1 (this release)Current 01/Jan/2011

Usage recommendation:
Superseded
Mapping:
MappingNotesDate
Is superseded by and equivalent to SIT60112 - Advanced Diploma of Travel and TourismReplaces and is equivalent to SIT60107 Advanced Diploma of Tourism. Intent of the qualification remains unchanged. Title of qualification updated to include travel. Significant changes to packaging because this is now a discrete senior management qualification with an entry requirement comprising the operational and management skills that underpin work at this level. The entry requirement includes industry knowledge, customer service and sales or operational skills plus supervisory and management skills. Entry requirement can be met through workplace experience or through formal study. 17/Jan/2013
Supersedes THT60102 - Advanced Diploma of Tourism Management 31/Dec/2010

Training packages that include this qualification

Classifications

SchemeCodeClassification value
ANZSCO Identifier 140000 Hospitality, Retail And Service Managers 
ASCO (occupation type) Identifier 3399 Other Managing Supervisors (Sales And Service) 
ASCED Qualification/Course Field of Education Identifier 0803 Business And Management 
Qualification/Course Level of Education Identifier 411 Advanced Diploma 
Taxonomy - Industry Sector N/A Tourism 
Taxonomy - Occupation N/A Travel Agency Manager 

Classification history

SchemeCodeClassification valueStart dateEnd date
ANZSCO Identifier 140000 Hospitality, Retail And Service Managers 14/Dec/2009 
ASCO (occupation type) Identifier 3399 Other Managing Supervisors (Sales And Service) 14/Dec/2009 
ASCED Qualification/Course Field of Education Identifier 0803 Business And Management 14/Dec/2009 
Qualification/Course Level of Education Identifier 411 Advanced Diploma 14/Dec/2009 
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Modification History

Not applicable.

Description

This qualification provides the skills and knowledge for an individual to be competent in wide-ranging, highly specialised technical tourism skills covering operations, sales, marketing, product development, business planning, and human resource and financial management. These strategic management skills are underpinned by a range of operational competencies, chosen as electives.

Work would be undertaken in an office environment where the planning of tourism products and services takes place, in the field where tourism products are delivered or a combination of both. The field includes any destination, local or regional area, tourist precinct, site, attraction or onboard form of transportation.

The qualification reflects the role of individuals who analyse, design and execute judgements using wide-ranging technical, creative, conceptual or managerial competencies. Their knowledge base may be specialised or broad. These individuals are often accountable for group outcomes.

The qualification is not suitable for an Australian apprenticeship pathway.

Job roles 

Individuals with this qualification are able to work in any sector of the tourism industry as a senior manager, general manager or owner-operator of any style of tourism business.

Possible job titles include:

  • managing director
  • director
  • general manager
  • general manager sales and marketing
  • director of sales and marketing
  • strategic marketing manager
  • general manager operations
  • director of operations
  • business development manager.

Prerequisite requirements 

There are no prerequisites for entry to this qualification.

Pathways Information

Not applicable.

Licensing/Regulatory Information

Not applicable.

Entry Requirements

Not applicable.

Employability Skills Summary

EMPLOYABILITY SKILLS SUMMARY 

SIT60107 Advanced Diploma of Tourism 

The following table contains a summary of the employability skills required by the tourism industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.

Employability skill 

Industry /enterprise requirements for this qualification include :

Communication 

Communicating, consulting and encouraging feedback on organisational goals, strategies and outcomes; negotiating and liaising with a broad range of colleagues and customers on operational and service issues; consulting with others to elicit feedback and ideas; providing briefings to operational staff and other managers; developing and maintaining workplace documentation such as operational procedures, staff-related documentation or reports.

Teamwork 

Fostering workplace diversity; building, motivating and leading diverse teams; providing support and coaching; planning work operations to take account of team member strengths; taking a lead role in agreeing and establishing work team goals.

Problem solving 

Developing and applying a range of strategies to address both typical and unpredictable workplace problems; responding effectively to a wide range of operational issues requiring immediate resolution; working with colleagues to develop practical solutions; monitoring and evaluating the effectiveness of solutions at a strategic level.

Initiative and enterprise 

Initiating new concepts, products and services; engaging and persuading stakeholders to adopt approaches; generating options and ideas to address different workplace challenges; developing ideas about ways to improve operations and services; encouraging team members to be innovative; using knowledge of current and emerging tourism industry and marketplace trends to inform work practices.

Planning and organising 

Developing and managing strategies across the broad spectrum of tourism management practice, including overall business planning, financial management and product development; researching and critically analysing current and emerging industry practices, market and product trends; forecasting and managing resources; developing and leading continuous improvement processes; understanding the roles and responsibilities of leaders and managers in the context of the overall organisation; communicating goals, strategies and outcomes to team members; monitoring and evaluating plans, procedures and systems, including timelines and resources.

Self-management 

Reviewing and reflecting on own work performance; understanding the legal and compliance framework that affects those working in the tourism industry; maintaining general and technical knowledge to inform work practices.

Learning 

Developing and maintaining the legal knowledge required for business compliance; proactively maintaining and updating knowledge of tourism industry trends and practices; being aware of tourism industry professional development opportunities; supporting team members to learn.

Technology 

Researching new technological solutions to inform management practices and product development; selecting and using technologies used in the tourism industry to support workplace operations and planning; understanding the operating capacity of different technologies, including emerging technologies used to support tourism operations; supporting skill development required by new technologies.

Due to the high proportion of electives required by this qualification, the industry/enterprise requirements described above for each employability skill are representative of the tourism industry in general and may not reflect specific job roles. Learning and assessment strategies for this qualification should be based on the requirements of the units of competency for this qualification.

Packaging Rules

QUALIFICATION RULES 

To achieve an Advanced Diploma of Tourism, 40 units must be completed:

  • all 22 core units
  • 18 elective units:
  • a minimum of 10 elective units must be selected from the list below.
  • the remaining 8 elective units may be selected from this or another endorsed Training Package or accredited course
  • a maximum of 1 Languages other than English unit may be counted as an elective within this qualification.

In all cases selection of electives must be guided by the job outcome sought, local industry requirements and the characteristics of this qualification.

CORE UNITS 

SITTIND001B

Develop and update tourism industry knowledge

SITTPPD001B

Research, assess and develop tourism products

SITTPPD002A

Research tourism data

SITXADM003A

Write business documents

SITXCCS003A

Manage quality customer service

SITXCOM001A

Work with colleagues and customers

SITXCOM002A

Work in a socially diverse environment

SITXCOM003A

Deal with conflict situations

SITXFIN003A

Interpret financial information

SITXFIN004A

Manage finances within a budget

SITXFIN005A

Prepare and monitor budgets

SITXFIN008A

Manage financial operations

SITXGLC001A

Develop and update legal knowledge required for business compliance

SITXHRM005A

Lead and manage people

SITXHRM007A

Manage workplace diversity

SITXMGT001A

Monitor work operations

SITXMGT002A

Develop and implement operational plans

SITXMGT004A

Develop and implement a business plan

SITXMGT005A

Manage business risk

SITXMGT006A

Establish and conduct business relationships

SITXMPR005A

Develop and manage marketing strategies

SITXOHS005A

Establish and maintain an OHS system

ELECTIVE UNITS 

Administration 

SITXADM004A

Plan and manage meetings

Communication and Teamwork 

SITXCOM005A

Make presentations

SITXCOM006A

Address protocol requirements

Computer Operations and ICT Management 

SITXICT001A

Build and launch a website for a small business

BSBITU309A

Produce desktop published documents

BSBITU302A

Create electronic presentations

BSBITA401A

Design databases

BSBITU402A

Develop and use complex spreadsheets

CUFIMA01A

Produce and manipulate digital images

E-Business 

BSBEBU401A

Review and maintain a website

BSBEBU501A

Investigate and design e-business solutions

BSBEBU502A

Implement e-business solution

BSBMKG510A

Plan e-marketing communications

BSBMKG412A

Conduct e-marketing communications

BSBPUR501B

Develop, implement and review purchasing strategies

Environmental Sustainability 

SITXENV003A

Develop workplace policy and procedures for sustainability

Finance 

BSBFIA304A

Maintain a general ledger

BSBFIA401A

Prepare financial reports

SITXFIN002A

Maintain financial records

SITXFIN006A

Obtain and manage sponsorship

SITXFIN007A

Manage physical assets

First Aid 

HLTFA301B

Apply first aid

HLTFA302A

Provide first aid in remote situation

Food and Beverage 

SITHFAB004A

Provide food and beverage service

SITHFAB005A

Provide table service of alcoholic beverages

SITHFAB009A

Provide responsible service of alcohol

SITHFAB011A

Develop and update food and beverage knowledge

SITHFAB428A

Manage the sale or service of wine

SITHFAB222A

Conduct a product tasting for alcoholic beverages

SITHFAB323A

Provide advice on beers, spirits and liqueurs

SITHFAB324A

Provide specialised advice on food and beverage matching

SITHFAB325A

SITHFAB326A

Provide specialised advice on Australian wines

Provide specialised advice on imported wines

Franchising 

BSBFRA401B

Manage compliance with franchisee obligations and legislative requirements

BSBFRA403B

Manage relationship with franchisor

BSBFRA502B

Manage a franchise operation

Guiding 

SITTGDE001B

Work as a guide

SITTGDE002A

Provide arrival and departure assistance

SITTGDE003A

Coordinate and operate a tour

SITTGDE004A

Lead tour groups

SITTGDE005A

Manage extended touring programs

SITTGDE006A

Prepare and present tour commentaries or activities

SITTGDE007A

Develop and maintain the general and regional knowledge required by guides

SITTGDE008A

Research and share general information on Australian Indigenous cultures

SITTGDE009A

Interpret aspects of local Australian Indigenous culture

SITTGDE010A

Prepare specialised interpretive content on flora, fauna and landscape

SITTGDE011A

Prepare specialised interpretive content on marine environments

SITTGDE012A

Prepare specialised interpretive content on cultural and heritage environments

Human Resource Management 

SITXHRM002A

Recruit, select and induct staff

SITXHRM003A

Roster staff

SITXHRM006A

Monitor staff performance

SITXHRM008A

Manage workplace relations

SITXHRM009A

Provide mentoring support to business colleagues

Inventory 

SITXINV002A

Control and order stock

SITXINV003A

Manage and purchase stock

Languages other than English 

SITXLAN4__A

Conduct complex workplace oral communication in a language other than English

SITXLAN5__A

Read and write workplace information in a language other than English

SITXLAN6__A

Read and write workplace documents in a language other than English

Management and Leadership 

SITXMGT001A

Monitor work operations

SITXMGT003A

Manage projects

Marketing and Public Relations 

SITXMPR001A

Coordinate production of brochures and marketing materials

SITXMPR002A

Create a promotional display or stand

SITXMPR003A

Plan and implement sales activities

SITXMPR004A

Coordinate marketing activities

SITXMPR006A

Participate in cooperative online marketing initiatives for the tourism industry

BSBMKG401B

Profile the market

Occupational Health and Safety 

SITXOHS003B

Identify hazards, and assess and control safety risks

SITXOHS004B

Implement and monitor workplace health, safety and security practices

Planning and Product Development 

SITTPPD003B

Source and package tourism products

SITTPPD004A

Plan and implement minimal impact operations

SITTPPD005A

Plan and develop interpretive activities

SITTPPD006B

Plan and develop ecologically sustainable tourism operations

SITTPPD007A

Plan and develop culturally appropriate tourism operations

SITTPPD008A

Develop host community awareness of tourism

SITTPPD009A

Assess tourism opportunities for local communities

SITTPPD010A

Develop and implement local or regional tourism plan

Tour Operations 

SITTTOP001A

Allocate tour resources

SITTTOP002A

Load touring equipment and conduct pre-departure checks

SITTTOP003B

Operate and maintain a 4WD tour vehicle

SITTTOP004B

Set up and operate a camp site

SITTTOP005A

Provide camp site catering

SITTTOP006B

Operate tours in a remote area

TLIB307C

Carry out vehicle servicing and maintenance

TLIC107C

Drive vehicle

TLIC807C

Drive coach/bus

Tourism Sales and Operations 

SITTTSL001A

Operate an online information system

SITTTSL002A

Access and interpret product information

SITTTSL003A

Source and provide international destination information and advice

SITTTSL004A

Source and provide Australian destination information and advice

SITTTSL005A

Sell tourism products and services

SITTTSL006B

Prepare quotations

SITTTSL007B

Receive and process reservations

SITTTSL008B

Book and coordinate supplier services

SITTTSL009B

Process travel-related documentation

SITTTSL010B

Control reservations or operations using a computerised system

SITTTSL011A

Maintain a product inventory

SITTTSL012B

Construct domestic airfares

SITTTSL013B

Construct normal international airfares

SITTTSL014B

Construct promotional international airfares

SITTTSL015B

Construct advanced international airfares

SITTTSL016B

Administer billing and settlement plan

Examples of elective units relevant to specific job outcomes and contexts at this level are as follows:

Senior manager , general manager , strategic manager , business development manager for tour wholesaler , tour operator or multi -branch retailer with responsibility for marketing 

BSBITU302A Create electronic presentations

BSBFIA401A Prepare financial reports

BSBEBU501A Investigate and design e-business solutions

BSBEBU501A Investigate and design e-business solutions

BSBMKG510A Plan e-marketing communications

BSBMKG412A Conduct e-marketing communications

SITTPPD003B Source and package tourism products

SITXADM004A Plan and manage meetings

SITXCOM005A Make presentations

SITXHRM002A Recruit, select and induct staff

SITXHRM006A Monitor staff performance

SITXHRM008A Manage workplace relations

SITXMGT003A Manage projects

SITXMPR001A Coordinate production of brochures and marketing materials

SITXMPR004A Coordinate marketing activities

SITXMPR006A Participate in cooperative online marketing initiatives for the tourism industry

Director and owner -tour operator with responsibility for operations 

BSBFIA303A Process accounts payable and receivable

BSBFIA401A Prepare financial reports

BSBFIM502A Manage payroll

SITTTOP001A Allocate tour resources

SITTTSL005A Sell tourism products and services

SITTTSL006B Prepare quotations

SITTTSL007B Receive and process reservations

SITTTSL008B Book and coordinate supplier services

SITXADM004A Plan and manage meetings

SITXFIN002A Maintain financial records

SITXFIN007A Manage physical assets

SITXHRM002A Recruit, select and induct staff

SITXHRM003A Roster staff

SITXHRM006A Monitor staff performance

SITXHRM008A Manage workplace relations

SITXMPR001A Coordinate production of brochures and marketing materials

SITXMPR004A Coordinate marketing activities

SITXOHS003B Identify hazards, and assess and control safety risks

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