Modification History
The version details of this endorsed unit are in the table below. The latest information is at the top.
Release |
Comments |
First Release |
This is a revised unit, based on and equivalent to SIRXMER002A Coordinate merchandise presentation. |
Unit Descriptor
This unit describes the performance outcomes, skills and knowledge required to apply knowledge of store merchandising and pricing policy and standards to support and coordinate relevant frontline staff members and ensure that they arrange, present and label or price merchandise according to store requirements.
It also involves informing staff of store merchandise presentation requirements for sales, promotions and special events, and providing feedback to management in regard to improvement of store marketing and promotional activities.
Application of the Unit
This unit applies to frontline visual merchandisers who supervise sales and other staff implementing and maintaining displays according to store merchandising standards.
Licensing/Regulatory Information
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Pre-Requisites
Nil
Employability Skills Information
This unit contains employability skills.
Elements and Performance Criteria Pre-Content
Elements and Performance Criteria
Element |
Performance Criteria |
Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. |
1. Instruct and coordinate staff. |
1.1.Communicate and demonstrate store display standards and requirements to staff . 1.2.Identify occurrence and timing of promotions and special events and inform staff. 1.3.Identify items to be advertised or promoted, according to store merchandising policy and inform staff. 1.4.Identify appropriate timing for dismantling and disposing of displays and inform staff. |
2. Supervise construction and maintenance of presentations. |
2.1.Plan and coordinate promotions and special events as directed by management. 2.2.Plan and supervise construction and maintenance of displays in order to achieve balance and visual impact. 2.3.Ensure product or service display information accurately depicts product or service being promoted. 2.4.Ensure displays are completed according to required time schedule, with minimum disruption to customer service and traffic flow. 2.5.Ensure displays are constructed and maintained in a safe and secure manner. 2.6.Regularly monitor replenishment of merchandise and rotation of stock on store displays and take action as required. |
3. Implement merchandise pricing. |
3.1.Implement store policy and procedures in regard to pricing and ticketing. 3.2.Identify current prices for products and services and amend according to store policy. 3.3.Inform team members of price changes and current pricing policies. |
4. Review merchandise presentations. |
4.1.Evaluate promotions or special events against sales turnover and store presentation standards. 4.2.Evaluate merchandise presentation against sales turnover and store presentation standards. 4.3.Provide management with feedback in regard to improvement of store marketing and promotional activities. |
Required Skills and Knowledge
This section describes the skills and knowledge required for this unit. |
Required skills |
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Required knowledge |
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Evidence Guide
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. |
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Critical aspects for assessment and evidence required to demonstrate competency in this unit |
Evidence of the following is essential:
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Context of and specific resources for assessment |
Assessment must ensure access to:
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Method of assessment |
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
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Guidance information for assessment |
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended. |
Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the individual, accessibility of the item, and local industry and regional contexts) may also be included. |
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Display standards and requirements may include: |
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Staff may be: |
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Displays may be located in a variety of areas, including: |
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Display information may include: |
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Customers may include: |
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Unit Sector(s)
Cross-Sector
Competency Field
Merchandising