Modification History
The version details of this endorsed unit are in the table below. The latest information is at the top.
Release |
Comments |
Second Release |
Editorial updates |
Unit Descriptor
This unit describes the performance outcomes, skills and knowledge required to implement advertising and promotional activities to promote the sale of products and services provided to wholesale business customers.
Application of the Unit
This unit applies to personnel involved in the targeting of advertising and joint promotional programs to promote the sale of products and services. It encompasses analysis of previous activities, organising and coordinating new activities and evaluating the success of the activities.
Licensing/Regulatory Information
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Pre-Requisites
Nil
Employability Skills Information
This unit contains employability skills.
Elements and Performance Criteria Pre-Content
Elements and Performance Criteria
Element |
Performance Criteria |
Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. |
1. Analyse previous promotional activities. |
1.1.Analyse historical data on previous advertising and promotional activities . 1.2.Assess relevant forecasts and trends required for setting advertising and promotional plans. |
2. Organise advertising and promotions. |
2.1.Manage and implement advertising and promotional activities according to business policy and procedures . 2.2.Organise promotional activities in line with anticipated or researched customer requirements . 2.3.Negotiate arrangements with suppliers in regard to special promotional activities. 2.4.Coordinate promotional activities to maximise mutual benefits . 2.5.Develop evaluation procedures and tools to measure the effectiveness of promotions (including the programs and customer response). 2.6.Document promotional activities and record for future reference. 2.7.Set targets for advertising campaign. |
3. Coordinate implementation of advertising campaigns. |
3.1.Coordinate personnel involved in advertising campaign. 3.2.Confirm timing for advertising campaign. 3.3.Develop design brief for advertising and marketing. 3.4.Plan support materials and resources . 3.5.Identify resource constraints for advertising and marketing. 3.6.Coordinate production of advertising material and review proofs against the design brief. 3.7.Initiate advertising campaign on time, according to business brief. 3.8.Establish systems for recording and reporting information to enable internal and external personnel to assess the progress of advertising campaigns. |
4. Coordinate joint promotional programs. |
4.1.Contact relevant business customers to establish joint objectives and content for promotional plans. 4.2.Identify seasonal or special opportunities for joint promotional programs. 4.3.Identify support materials required for joint promotional programs within required timeframe. 4.4.Analyse and report impact of promotional activities on inventory levels. 4.5.Advise suppliers and customers in a timely manner on promotional activities and targets. |
5. Evaluate success of advertising and joint promotional activities. |
5.1.Evaluate and report success of joint promotions. 5.2.Evaluate success of advertising campaign against targets. 5.3.Achieve maximum customer impact by supporting promotional activities. |
Required Skills and Knowledge
This section describes the essential skills and knowledge and their level, required for this unit. |
Required skills |
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Required knowledge |
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Evidence Guide
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package. |
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Critical aspects for assessment and evidence required to demonstrate competency in this unit |
Evidence of the following is essential:
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Context of and specific resources for assessment |
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Methods of assessment |
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
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Guidance information for assessment |
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended. |
Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below. |
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Historical data may include: |
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Advertising and promotional activities may include: |
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Forecast and trend information may be collected by: |
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Business policy and procedures may relate to: |
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Customer requirements may include: |
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Mutual benefits may include: |
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Evaluation procedures and tools to measure promotional outcomes may include: |
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Personnel may include: |
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Design brief may include: |
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Support materials and resources may include: |
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Advertising material may vary to accommodate regional variations in: |
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Systems for recording and reporting information may be: |
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Joint objectives will vary based on: |
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Success may be evaluated against: |
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Unit Sector(s)
Cross-Sector
Competency field
Marketing and Public Relations