Modification History
Not applicable.
Unit Descriptor
Unit descriptor |
This unit describes the performance outcomes, skills and knowledge required to manage merchandise and store presentation. |
Application of the Unit
Application of the unit |
This unit requires the team member to apply knowledge of store merchandising to plan and manage store advertising and promotions, manage store pricing policies and housekeeping. It includes interpretation of and compliance with store layout and visual merchandising policies, developing and implementing procedures to manage merchandise pricing, and managing all aspects of store housekeeping, including contingency procedures. This role applies to frontline retail managers. |
Licensing/Regulatory Information
Not applicable.
Pre-Requisites
Prerequisite units |
Nil |
Employability Skills Information
Employability skills |
The required outcomes described in this unit contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit is packaged will assist in identifying employability skills requirements. |
Elements and Performance Criteria Pre-Content
Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the required performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge and/or the range statement. Assessment of performance is to be consistent with the evidence guide. |
Elements and Performance Criteria
ELEMENT |
PERFORMANCE CRITERIA |
||
1 |
Manage store merchandising. |
1.1 |
Ensure layout and presentation support market position and promote customer flow according to store visual merchandising policies and plans . |
1.2 |
Develop and implement layout assessment checks. |
||
1.3 |
Define standards for visual presentations and displays and clearly communicate to all staff |
||
1.4 |
Consult floor staff to assess customer response to space allocations. |
||
2 |
Plan and manage store advertising and promotions. |
2.1 |
Manage and implement store policies and procedures, in regard to store promotional activities . |
2.2 |
Organise activities in line with anticipated or researched customer requirements. |
||
2.3 |
Manage promotions in order to achieve maximum customer impact. |
||
2.4 |
Negotiate arrangements with suppliers in regard to special promotional activities. |
||
2.5 |
Coordinate store activities to complement shopping centre or retail complex promotions. |
||
2.6 |
Develop and implement assessment checks to measure effectiveness of promotions, including layout, visual impact and customer response. |
||
2.7 |
Document and report on promotional activities. |
||
3 |
Manage store pricing policies. |
3.1 |
Maintain store pricing according to organisation pricing policies and procedures in regard to pricing. |
3.2 |
Maintain accurate information on pricing trends and changes and communicate to relevant staff. |
||
3.3 |
Develop and implement procedures for pricing according to store policies and legislative requirements . |
||
4 |
Manage housekeeping. |
4.1 |
Develop and implement store policies and procedures in regard to store housekeeping and maintenance . |
4.2 |
Develop and manage rosters or schedules, ensuring store housekeeping standards are monitored and maintained. |
||
4.3 |
Initiate contingency plan in the event of merchandise or store presentation problems. |
Required Skills and Knowledge
REQUIRED SKILLS AND KNOWLEDGE |
This section describes the essential skills and knowledge and their level, required for this unit. |
The following skills must be assessed as part of this unit:
|
The following knowledge must be assessed as part of this unit:
|
Evidence Guide
EVIDENCE GUIDE |
|
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package. |
|
Critical aspects for assessment and evidence required to demonstrate competency in this unit |
Evidence of the following is essential:
|
Context of and specific resources for assessment |
Assessment must ensure access to:
|
Methods of assessment |
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended. |
Assessing employability skills |
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts. Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification. |
Range Statement
RANGE STATEMENT |
|
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below. |
|
Visual merchandising policies and plans may include: |
|
Promotional activities may involve: |
|
Promotions may include: |
|
Organisation pricing policies and procedures may include: |
|
Legislative requirements may include: |
|
Store housekeeping and maintenance may include: |
|
Contingency plan may include: |
|
Unit Sector(s)
Sector |
Cross-Sector |
Competency field
Competency field |
Merchandising |