Unit of competency details

SIRXMER004A - Manage merchandise and store presentation (Release 1)

Summary

Releases:
ReleaseStatusRelease date
1 1 (this release)Current 11/Nov/2010

Usage recommendation:
Superseded
Mapping:
MappingNotesDate
Is superseded by SIRXMER405 - Manage store presentation and pricing 12/Jun/2012
Supersedes and is equivalent to WRRO1B - Manage merchandise and store presentationUpdated and equivalent to WRRO1B 10/Nov/2010

Training packages that include this unit

CodeTitleSort Table listing Training packages that include this unit by the Title columnRelease
SIS10 - Sport, Fitness and Recreation Training PackageSport, Fitness and Recreation Training Package 1.2-1.3 
SIR07 - Retail Services Training PackageRetail Services Training Package 1.3 
SFI11 - Seafood Industry Training PackageSeafood Industry Training Package 1.0-2.2 
MST - Textiles, Clothing and FootwearTextiles, Clothing and Footwear 1.0-1.1 
MSM - Manufacturing Training PackageManufacturing Training Package 1.0-3.0 
MSA07 - Manufacturing Training PackageManufacturing Training Package 6.0-8.4 
LMT07 - Textiles, Clothing and Footwear Training PackageTextiles, Clothing and Footwear Training Package 3.1-4.1 
FWP - Forest and Wood Products Training PackageForest and Wood Products Training Package 2.0,3.0 
FPI11 - Forest and Forest Products Training PackageForest and Forest Products Training Package 1.0-2.3 
FPI05 - Forest and Forest Products Training PackageForest and Forest Products Training Package 3.0 
AUR05 - Automotive Industry Retail, Service and Repair Training PackageAutomotive Industry Retail, Service and Repair Training Package 3.0-4.0 
AHC10 - Agriculture, Horticulture and Conservation and Land ManagementAgriculture, Horticulture and Conservation and Land Management 2.0-8.0 
AHC - Agriculture, Horticulture and Conservation and Land Management Training PackageAgriculture, Horticulture and Conservation and Land Management Training Package 1.0-3.0 
ACM10 - Animal Care and ManagementAnimal Care and Management 1.0-3.0 

Qualifications that include this unit

CodeTitleSort Table listing Qualifications that include this unit by the Title columnRelease
SIS40410 - Certificate IV in Sport and RecreationCertificate IV in Sport and Recreation 1-2 
SIR50207 - Diploma of Visual MerchandisingDiploma of Visual Merchandising 
SIR50107 - Diploma of Retail ManagementDiploma of Retail Management 
SIR40207 - Certificate IV in Retail ManagementCertificate IV in Retail Management 
SIR40107 - Certificate IV in Community PharmacyCertificate IV in Community Pharmacy 
SFI40611 - Certificate IV in Seafood Industry Sales and DistributionCertificate IV in Seafood Industry Sales and Distribution 1-5 
SFI40111 - Certificate IV in AquacultureCertificate IV in Aquaculture 1-5 
MST60116 - Advanced Diploma of Applied Fashion Design and MerchandisingAdvanced Diploma of Applied Fashion Design and Merchandising 1-2 
MST50116 - Diploma of Applied Fashion Design and MerchandisingDiploma of Applied Fashion Design and Merchandising 1-2 
MSM41115 - Certificate IV in Recreational Vehicle and Accessories RetailingCertificate IV in Recreational Vehicle and Accessories Retailing 1-4 
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Classifications

SchemeCodeClassification value
ASCED Module/Unit of Competency Field of Education Identifier 080599 Sales And Marketing, N.e.c.  

Classification history

SchemeCodeClassification valueStart dateEnd date
ASCED Module/Unit of Competency Field of Education Identifier 080599 Sales And Marketing, N.e.c.  23/Oct/2008 
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Modification History

Not applicable.

Unit Descriptor

Unit descriptor 

This unit describes the performance outcomes, skills and knowledge required to manage merchandise and store presentation.

Application of the Unit

Application of the unit 

This unit requires the team member to apply knowledge of store merchandising to plan and manage store advertising and promotions, manage store pricing policies and housekeeping. It includes interpretation of and compliance with store layout and visual merchandising policies, developing and implementing procedures to manage merchandise pricing, and managing all aspects of store housekeeping, including contingency procedures. This role applies to frontline retail managers.

Licensing/Regulatory Information

Not applicable.

Pre-Requisites

Prerequisite units 

Nil

Employability Skills Information

Employability skills 

The required outcomes described in this unit contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit is packaged will assist in identifying employability skills requirements.

Elements and Performance Criteria Pre-Content

Elements describe the essential outcomes of a unit of competency.

Performance criteria describe the required performance needed to demonstrate achievement of the element. Where bold italicised  text is used, further information is detailed in the required skills and knowledge and/or the range statement. Assessment of performance is to be consistent with the evidence guide.

Elements and Performance Criteria

ELEMENT 

PERFORMANCE CRITERIA 

1

Manage store merchandising.

1.1

Ensure layout and presentation support market position and promote customer flow according to store visual merchandising policies and plans .

1.2

Develop and implement layout assessment checks.

1.3

Define standards for visual presentations and displays and clearly communicate to all staff

1.4

Consult floor staff to assess customer response to space allocations.

2

Plan and manage store advertising and promotions.

2.1

Manage and implement store policies and procedures, in regard to store promotional activities .

2.2

Organise activities in line with anticipated or researched customer requirements.

2.3

Manage promotions  in order to achieve maximum customer impact.

2.4

Negotiate arrangements with suppliers in regard to special promotional activities.

2.5

Coordinate store activities to complement shopping centre or retail complex promotions.

2.6

Develop and implement assessment checks to measure effectiveness of promotions, including layout, visual impact and customer response.

2.7

Document and report on promotional activities.

3

Manage store pricing policies.

3.1

Maintain store pricing according to organisation pricing policies and procedures  in regard to pricing.

3.2

Maintain accurate information on pricing trends and changes and communicate to relevant staff.

3.3

Develop and implement procedures for pricing according to store policies and legislative requirements .

4

Manage housekeeping.

4.1

Develop and implement store policies and procedures in regard to store housekeeping and maintenance .

4.2

Develop and manage rosters or schedules, ensuring store housekeeping standards are monitored and maintained.

4.3

Initiate contingency plan  in the event of merchandise or store presentation problems.

Required Skills and Knowledge

REQUIRED SKILLS AND KNOWLEDGE 

This section describes the essential skills and knowledge and their level, required for this unit.

The following skills must be assessed as part of this unit:

  • providing feedback on performance
  • interpersonal communication skills to:
  • communicate store standards and expectations to staff
  • consult floor staff
  • negotiate arrangements with suppliers, through clear and direct communication
  • ask questions to identify and confirm requirements
  • use language and concepts appropriate to cultural differences
  • use and interpret non-verbal communication
  • roster development
  • report writing
  • literacy skills in regard to:
  • researching, analysing and interpreting a broad range of written material
  • preparing rosters
  • preparing reports
  • documenting results

The following knowledge must be assessed as part of this unit:

  • store policies and procedures, in regard to:
  • layout and presentation
  • advertising and promotions
  • pricing or marking down of goods, including risk assessment
  • housekeeping for premises, fittings, fixtures and equipment
  • store merchandise and service range
  • store merchandising plan
  • range and availability of new products and services
  • customer demand and market trends
  • product quality standards
  • OHS legislation and codes of practice
  • relevant legislation and statutory requirements
  • relevant industry codes of practice
  • pricing procedures, including GST requirements
  • principles and techniques in:
  • visual merchandising
  • project management

Evidence Guide

EVIDENCE GUIDE 

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit 

Evidence of the following is essential:

  • collaboratively plans layout and presentation of merchandise according to store policies and procedures
  • assesses effectiveness of layout and presentation according to sales targets or predetermined objectives
  • collaboratively plans, coordinates and implements advertising and promotions activities according to store policies and procedures
  • assesses and reports on effectiveness of advertising and promotions to staff and management according to store policies and procedures
  • collaboratively plans, coordinates and implements pricing activities according to store policies and procedures
  • collaboratively plans, coordinates and implements housekeeping activities according to store policies and procedures and OHS legislation, regulations and codes of practice.

Context of and specific resources for assessment 

Assessment must ensure access to:

  • a retail work environment
  • relevant documentation, such as:
  • store policy and procedures manuals
  • store merchandising plan
  • legislation and statutory requirements
  • OHS legislation, regulations and codes of practice
  • a work team.

Methods of assessment 

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

  • observation of performance in the workplace
  • third-party reports from a supervisor
  • customer feedback
  • answers to questions about specific skills and knowledge.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Assessing employability skills 

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.

Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification.

Range Statement

RANGE STATEMENT 

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised  wording in the performance criteria is detailed below.

Visual merchandising policies and plans  may include:

  • target market
  • market research
  • store image
  • store layout and space availability
  • seasonal lines
  • pricing policy.

Promotional activities  may involve:

  • external and in-store activities
  • corporate or locally based activities
  • dealing with advertising agencies and consultants.

Promotions  may include:

  • advertising
  • catalogues
  • newspapers
  • posters
  • radio or TV
  • suppliers
  • internet
  • website.

Organisation pricing policies and procedures  may include:

  • marking down of slow moving stock
  • soiled or damaged goods
  • goods close to use-by date
  • end of season stock
  • pricing policies, including GST requirements.

Legislative requirements  may include:

  • Trade Practices and Fair Trading Acts
  • consumer law.

Store housekeeping and maintenance  may include:

  • store premises
  • fittings
  • fixtures
  • equipment.

Contingency plan  may include:

  • major spillages
  • flood, storm or cyclone
  • breakages
  • blackout
  • break-in.

Unit Sector(s)

Sector 

Cross-Sector

Competency field

Competency field 

Merchandising

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