Unit of competency details

SIRXIND101 - Work effectively in a customer service environment (Release 2)


Usage recommendation:
Is superseded by SIRXIND001 - Work effectively in a service environment• Not Equivalent • Unit updated to meet Standards for Training Packages • Updated title • Competency Field changed to Working in Industry (IND) • Significant change to Elements and Performance Criteria to streamline language and better define essential outcomes and performance • Updated knowledge requirements to reflect unit revisions. 30/Mar/2016
Supersedes and is equivalent to SIRXIND001A - Work effectively in a retail environment 12/Jun/2012

ReleaseRelease date
2 (this release) 21/Jan/2013
(View details for release 1) 13/Jun/2012

Qualifications that include this unit

CodeSort Table listing Qualifications that include this unit by the Code columnTitleSort Table listing Qualifications that include this unit by the Title columnUsage RecommendationRelease
CHC34015 - Certificate III in Active VolunteeringCertificate III in Active VolunteeringCurrent1-3 
SIR20312 - Certificate II in Retail Fast FoodCertificate II in Retail Fast FoodDeleted1-2 
SIR30212 - Certificate III in Retail OperationsCertificate III in Retail OperationsSuperseded1-2 
SIR50212 - Diploma of Visual MerchandisingDiploma of Visual MerchandisingSuperseded1-2 
SIR10112 - Certificate I in Retail ServicesCertificate I in Retail ServicesSuperseded1-2 
SIR20112 - Certificate II in Community PharmacyCertificate II in Community PharmacySuperseded1-2 
SIR20212 - Certificate II in Retail ServicesCertificate II in Retail ServicesSuperseded1-2 
SIR30412 - Certificate III in Business to Business SalesCertificate III in Business to Business SalesSuperseded1-2 
SIR30112 - Certificate III in Community PharmacyCertificate III in Community PharmacySuperseded1-2 
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Accredited courses that have this unit in the completion mapping

CodeSort Table listing Accredited courses that have this unit in the completion mapping by the Code columnTitleSort Table listing Accredited courses that have this unit in the completion mapping by the Title columnStatus
10088NAT - Certificate I in Access to Work and TrainingCertificate I in Access to Work and Training Non-Current
10076NAT - Certificate II in Foundations for Vocational and Further StudyCertificate II in Foundations for Vocational and Further Study Non-Current
10077NAT - Certificate II in Skills for Work and StudyCertificate II in Skills for Work and Study Non-Current
10089NAT - Certificate II in Skills for Work and TrainingCertificate II in Skills for Work and Training Non-Current
22217VIC - Certificate II in Mumgu-dhal tyama-tiytCertificate II in Mumgu-dhal tyama-tiyt Non-Current
22302VIC - Certificate I in Work EducationCertificate I in Work Education Non-Current
22252VIC - Certificate II in EAL (Employment)Certificate II in EAL (Employment) Non-Current
22306VIC - Certificate IV in Musical Instrument Making and RepairCertificate IV in Musical Instrument Making and Repair Non-Current
10087NAT - Certificate I in Access to Work and Training (Introductory)Certificate I in Access to Work and Training (Introductory) Non-Current


SchemeCodeClassification value
ASCED Module/Unit of Competency Field of Education Identifier 080501 Sales  

Classification history

SchemeCodeClassification valueStart dateEnd date
ASCED Module/Unit of Competency Field of Education Identifier 080501 Sales  02/Oct/2012 
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Modification History

The version details of this endorsed unit are in the table below. The latest information is at the top.



Release 2

Correction to mapping: This is a revised unit, based on and equivalent to SIRXIND001A Work effectively in a retail environment.

First Release

This is a revised unit, based on and equivalent to SIRXIND001B Work effectively in a retail environment.

Unit Descriptor

This unit describes the performance outcomes, skills and knowledge required to work effectively in a customer service business environment.

Application of the Unit

This unit applies to individuals working as effective frontline staff in retail stores and personal services settings, within the context of the organisational goals, customer service values and standards.

A person undertaking this role works under supervision and guidance from others.

Licensing/Regulatory Information

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.



Employability Skills Information

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

Elements and Performance Criteria Pre-Content

Elements and Performance Criteria


Performance Criteria 

Elements describe the essential outcomes of a unit of competency.

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide.

1. Work within organisational requirements.

1.1.Identify and read organisation’s requirements  and responsibilities and seek advice from appropriate people  where necessary.

1.2.Interpret staff rosters and provide sufficient notice of unavailability for rostered hours according to workplace policy and procedures.

1.3.Develop and use a current working knowledge and understanding of employee and employer rights and responsibilities .

1.4.Comply with relevant duty of care and legal responsibilities, and support organisational culture .

1.5.Identify roles and responsibilities of colleagues and immediate supervisors.

1.6.Identify standards and values considered to be detrimental to the organisation and communicate this through appropriate channels.

1.7.Identify, recognise and follow behaviour that contributes to a safe and sustainable work environment .

2. Support the work team.

2.1.Display courteous and helpful behaviour at all times.

2.2.Take opportunities to enhance the level of assistance offered to colleagues and meet all reasonable requests for assistance within acceptable workplace timeframes.

2.3.Complete allocated tasks as required.

2.4.Seek assistance when difficulties arise.

2.5.Use questioning techniques to clarify instructions or responsibilities.

2.6.Identify and display a non discriminatory attitude in all contacts with customers and other staff members.

3. Maintain personal presentation.

3.1.Observe appropriate dress code and presentation as required by the workplace, job role and level of customer contact.

3.2.Follow personal hygiene procedures according to organisational policy and relevant legislation.

4. Develop effective work habits.

4.1.Interpret, confirm and act on workplace information, instructions and procedures relevant to the particular task.

4.2.Interpret, confirm and act on legal requirements in regard to anti-discrimination, sexual harassment and bullying.

4.3.Ask questions to seek and clarify workplace information.

4.4.Plan and organise daily work routine  within the scope of the job role.

4.5.Prioritise and complete tasks  according to required timeframes.

4.6.Identify work and personal priorities  and achieve a balance between competing priorities.

Required Skills and Knowledge

This section describes the skills and knowledge required for this unit.

Required skills 

  • communication and interpersonal skills to:
  • ask questions to identify and confirm requirements
  • follow routine instructions through clear and direct communication
  • use language and concepts appropriate to cultural differences
  • use and interpret non-verbal communication
  • literacy skills to:
  • interpret and follow workplace policies and procedures
  • process relevant workplace documentation
  • personal presentation skills to comply with workplace presentation and dress code
  • planning and organising skills to manage tasks within workplace timeframes
  • problem-solving skills to solve routine problems
  • technology skills to select and use technology appropriate for a task

Required knowledge 

  • industry awards and agreements that relate to personal job role and terms and conditions of employment
  • employer and employee responsibilities under an Australian apprenticeship contract of training where applicable
  • relevant legislation and statutory requirements, such as:
  • equal employment opportunity (EEO) legislation
  • work health and safety (WHS)
  • privacy
  • anti-discrimination legislation
  • workplace relations
  • workplace policies, plans and procedures, including:
  • dealing with grievances
  • discriminatory behaviour
  • equal opportunity issues
  • harassment
  • hygiene and presentation
  • staff rosters and notification of shift availability or non-attendance
  • providing customer service to colleagues and customers
  • workplace ethics
  • staff counselling and disciplinary procedures
  • workplace organisational structure

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit 

Evidence of the following is essential:

  • identifies, locates and articulates the organisation’s requirements, including goals and values
  • demonstrates work practices that reflect the relationship between own role and organisational requirements
  • demonstrates knowledge of workplace procedures for upholding employee and employer rights and responsibilities
  • applies workplace dress, hygiene and personal presentation requirements.

Context of and specific resources for assessment 

Assessment must ensure access to:

  • a real or simulated retail work environment
  • relevant documentation, such as:
  • workplace goals and values
  • workplace policies and procedures relating to:
  • WHS
  • customer service
  • personal dress, hygiene and presentation
  • rights and responsibilities of employees
  • awards and agreements.

Method of assessment 

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • analysis of responses to case studies and scenarios
  • observation of demonstrated techniques
  • evaluation of time-management strategies applied to work duties
  • written or oral questions appropriate to the language and literacy level of the learner to test knowledge that may include workplace policies and procedures.

Guidance information for assessment 

Holistic assessment with other units relevant to the industry sector, salon and job role, for example:

  • SIRXCOM101 Communicate in the workplace to support team and customer outcomes.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Organisation’s requirements  may include:

  • access and equity principles and practice
  • anti-discrimination and related policy
  • business and performance plans
  • ethical standards
  • goals, objectives, plans, systems and processes
  • legal and organisation policies, guidelines and requirements
  • modes of communication
  • interaction with other team members
  • interaction with management
  • WHS policies, procedures and programs
  • quality and continuous improvement processes and standards.

Appropriate people  may include:

  • colleagues
  • supervisors
  • managers
  • senior operators.

Employee rights and responsibilities  may include:

  • attendance
  • confidentiality and privacy of the business, client and colleague information
  • knowing the terms and conditions of own employment
  • obeying lawful orders
  • protection from discrimination and sexual harassment
  • punctuality
  • right to union representation
  • safety and care with respect to WHS.

Employer rights and responsibilities  may include:

  • responsibility of providing a safe environment free from discrimination and sexual harassment according to relevant state or territory and commonwealth anti-discrimination legislation
  • right to counsel or dismiss employees if they:
  • are negligent, careless or cause an accident
  • commit a criminal offence
  • commit acts of disloyalty, such as revealing confidential information.

Organisational culture  may include:

  • chain of command
  • mission statement
  • organisational structure, including own position and role within the structure
  • organisational goals, values and behaviours
  • workplace policies, procedures and quality assurance manuals relating to:
  • contact with customers
  • interaction with other team members
  • interaction with supervision and management
  • job descriptions and responsibilities.

Behaviour that contributes to a safe and sustainable work environment  may include:

  • discussing and negotiating problems and tasks with other team members
  • identifying and reporting risks or hazards
  • listening to the ideas and opinions of others in the team
  • sharing knowledge and skills
  • solving problems as a team
  • using equipment according to guidelines
  • implementing environmental protection procedures, such as:
  • waste minimisation
  • recycling
  • reuse
  • energy efficiency, e.g. electricity saving devices and practices
  • waste disposal
  • resource management
  • water efficiency.

Daily work routine  may include:

  • interacting with customers
  • interacting with supervisors and other staff members
  • handling the telephone
  • organising and maintaining work areas
  • maintaining merchandise and displays
  • observing scheduled breaks
  • assisting other team members
  • working within required timelines.

Tasks  may be:

  • routine
  • rostered
  • non-routine.

Work and personal priorities  may include:

  • work and life balance and other commitments, including:
  • school
  • homework
  • home and family
  • cultural practices
  • parties and friends
  • other jobs.

Unit Sector(s)


Competency Field