Release	Release date
1 1 (this release)	16/Aug/2017

CodeSort Table listing Training packages that include this unit by the Code column	TitleSort Table listing Training packages that include this unit by the Title column	Release
SIR - Retail Services Training Package	Retail Services Training Package	3.0-7.0

CodeSort Table listing Qualifications that include this unit by the Code column	TitleSort Table listing Qualifications that include this unit by the Title column	Usage Recommendation	Release
SIR40316 - Certificate IV in Retail Management	Certificate IV in Retail Management	Current	2-5
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CodeSort Table listing Skill sets that include this unit by the Code column	TitleSort Table listing Skill sets that include this unit by the Title column	Usage Recommendation	Release
SIRSS00015 - Online Retail Coordination	Online Retail Coordination	Current	1
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Scheme	Code	Classification value
ASCED Module/Unit of Competency Field of Education Identifier	010103	Statistics

Scheme	Code	Classification value	Start date	End date
ASCED Module/Unit of Competency Field of Education Identifier	010103	Statistics	12/Oct/2017

Unit of competency

Modification History

Not applicable.

Application

This unit describes the performance outcomes, skills and knowledge required to monitor and interpret online data related to the performance of an ecommerce site. It requires the ability to access and review data, determine effectiveness of ecommerce activity and make recommendations for future improvements.

It applies to individuals working in operational roles in a diverse range of businesses that operate online to sell products and services. They operate with some independence, under limited supervision and guidance from others, and within established organisational policies and procedures.

No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.

Pre-requisite Unit

Nil

Competency Field

Ecommerce

Unit Sector

Cross-Sector

Elements and Performance Criteria

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Access data.

1.1. Identify organisational data collection needs.

1.2. Select methods for data collection and analysis.

1.3. Use selected methods to collect required data according to organisational data collection policies and procedures.

1.4. Store collected data according to organisational data collection policies and procedures and legal and ethical data storage requirements.

2. Analyse data.

2.1. Assess quality and relevance of data based on organisational data collection needs.

2.2. Cleanse and filter data to ensure captured data is relevant to organisational data collection needs.

2.3. Identify trends in performance through data mining and statistical analysis.

2.4. Analyse data to identify and determine impact of internal and external activity.

2.5. Determine return on investment of paid data collection and analysis.

3. Report on findings.

3.1. Use data analysis to identify and report on strengths, weaknesses, threats and opportunities.

3.2. Make recommendations for improvements based on findings.

3.3. Present findings and recommendations in appropriate format.

3.4. Communicate findings and recommendations to relevant personnel.

Foundation Skills

FOUNDATION SKILLS
Foundation skills essential to performance in this unit, but not explicit in the performance criteria are listed here, along with a brief context statement.
SKILLS	DESCRIPTION
Numeracy skills to:	extract and evaluate numerical information and use mathematical calculations to interpret data interpret and analyse statistical information to draw conclusions.
Technology skills to:	use digital technologies and systems to collect, extract, organise and analyse data.

Unit Mapping Information

No equivalent unit

Links

Companion Volume Implementation Guides - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=ca051b1b-5101-4ec2-ac1c-49699303188d

Assessment requirements

Modification History

Not applicable.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

identify organisational data collection needs and follow organisational policies and procedures to collect performance data across one sales period
undertake an analysis of data captured during the above sales period to determine:

impact of internal activity
impact of external activity
customer insights
ecommerce performance
data trends

use data analysis findings to document:

strengths
weaknesses
opportunities
threats
recommendations for improved performance.

Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

key legal and ethical considerations as related to data collection and storage
role of data collection and analysis in ecommerce
current ecommerce data collection methods:

benefits
limitations

role of data collection in identifying:

site visits
origin of customer traffic
paths to purchase
shopping cart abandonment
impact of internal and external activities
product viewings
customer behaviours online
future behaviours
social media impacts
customer relationship management and loyalty
click-throughs
net promoter score
search engine marketing and search engine optimisation

data quality measures:

validity
consistency
timeliness
accuracy
integrity

common analytical terminology used in an online sales environment
techniques to analyse and draw conclusions from data
formats for reporting data analysis.

Assessment Conditions

Skills must be demonstrated in a service industries environment. This can be:

an industry workplace
a simulated industry environment.

Assessment must ensure access to:

relevant documentation:

organisational policies and procedures for:

data collection
data storage

organisational data collection needs

ecommerce performance data
data reporting template.

Assessors must satisfy the Standards for Registered Training Organisations' requirements for assessors.

Links

Companion Volume Implementation Guides - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=ca051b1b-5101-4ec2-ac1c-49699303188d

Unit of competency details

SIRXECM001 - Monitor and interpret online data analytics (Release 1)

Summary

Training packages that include this unit

Qualifications that include this unit

Skill sets that include this unit

Classifications

Classification history

Content

Unit of competency

Modification History

Application

Pre-requisite Unit

Competency Field

Unit Sector

Elements and Performance Criteria

Foundation Skills

Unit Mapping Information

Links

Assessment requirements

Modification History

Performance Evidence

Knowledge Evidence

Assessment Conditions

Links

Reports

Resources

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Using training.gov.au

Acknowledgement of Country