Unit Of competency
Modification History
Not applicable.
Application
This unit describes the performance outcomes, skills and knowledge required to plan a photo shoot in response to a brief and then style the shoot for photography. These individuals may work with professional photographers.
This unit applies to personnel working in a diverse range of sectors and business contexts. They operate with independence with limited supervision and guidance from others and within established organisational policies and procedures. They may have responsibility for making a range of creative and operational decisions.
No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Pre-requisite Unit
Nil
Competency Field
Merchandising
Unit Sector
Retail
Elements and Performance Criteria
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ELEMENTS |
PERFORMANCE CRITERIA |
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Elements describe the essential outcomes. |
Performance criteria describe the performance needed to demonstrate achievement of the element. |
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1. Determine creative direction of photo shoot. |
1.1. Access and interpret requirements of a photo shoot brief and clarify photo shoot specifications and constraints. 1.2. Research merchandise styling trends to inform photo shoot styling. 1.3. Identify and seek input from creative sources to inspire photo shoot styling. 1.4. Create mock-ups of styling options and make refinements to enhance visual appeal and photo shoot outcomes. 1.5. Seek input from relevant personnel to determine final styling direction and gain required approval. |
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2. Plan photo shoot. |
2.1. Determine photo shoot resource requirements and ensure required resourcing is available within allocated budget. 2.2. Create a brief of images to be captured during photo shoot. 2.3. Document a photo shoot schedule and communicate key roles and responsibilities to relevant personnel. 2.4. Identify potential photo shoot issues and undertake contingency planning to minimise impact. 2.5. Seek privacy agreements and permissions from talent involved in photo shoot as required. |
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3. Style photo shoot. |
3.1. Access photo shoot location and identify and address any health and safety risks. 3.2. Style merchandise and props according to agreed styling and photo shoot plan. 3.3. Review and adjust lighting to enhance photo shoot in consultation with photographer and other personnel as required. 3.4. Provide clear direction and instructions to photo shoot talent and other personnel involved in photo shoot as required. 3.5. Adjust styling throughout photo shoot to meet creative brief. 3.6. Confirm photos listed in brief of images are captured. 3.7. Finalise photo shoot and restore photo shoot location to original condition. |
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4. Review images. |
4.1. Review images captured during photo shoot and select those that best meet the requirements of the brief. 4.2. Arrange for additional images to be taken if brief of images is not met. 4.3. Organise image editing to enhance images. 4.4. Seek approval of finalised images from relevant personnel. |
Foundation Skills
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Foundation skills essential to performance in this unit, but not explicit in the performance criteria, are listed here, along with a brief context statement. |
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SKILLS |
DESCRIPTION |
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Technology skills to: |
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Unit Mapping Information
No equivalent unit.
Links
Companion Volume Implementation Guides - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=ca051b1b-5101-4ec2-ac1c-49699303188d
