Qualification details

SIR50212 - Diploma of Visual Merchandising (Release 2)


Usage recommendation:
Supersedes and is equivalent to SIR50207 - Diploma of Visual Merchandising 12/Jun/2012
Is superseded by SIR50217 - Diploma of Visual Merchandising• Not equivalent • Number of units for completion 16; core decreased by 7; electives remain the same • Packaging rules simplified. 15/Aug/2017

ReleaseRelease date
2 (this release) 14/Aug/2012
(View details for release 1) 13/Jun/2012

Units of competency

CodeSort Table listing Units of Competency by the Code columnTitleSort Table listing Units of Competency by the Title columnUsage RecommendationSort Table listing Units of Competency by the Usage Recommendation columnEssentialSort Table listing Units of Competency by the Essential column
CUVPHI401A - Capture images in response to a briefCapture images in response to a briefSupersededElective
BSBDES303A - Explore and apply the creative design process to 3D formsExplore and apply the creative design process to 3D formsSupersededCore
SIRRMER511 - Plan, organise and maintain display lightingPlan, organise and maintain display lightingSupersededCore
SIRRMER513 - Develop concept visualsDevelop concept visualsDeletedElective
SIRRMER510 - Produce working drawingsProduce working drawingsDeletedCore
SIRRMER518 - Present design conceptsPresent design conceptsDeletedElective
SIRXWHS101 - Apply safe work practicesApply safe work practicesSupersededCore
SIRXQUA002A - Lead a team to foster innovationLead a team to foster innovationDeletedElective
SIRRMER405 - Produce visual merchandising signsProduce visual merchandising signsSupersededElective
BSBDES305A - Source and apply information on the history and theory of designSource and apply information on the history and theory of designSupersededCore
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SchemeCodeClassification value
ANZSCO Identifier 639511 Visual Merchandiser 
ASCO (occupation type) Identifier 5999-15 Visual Merchandiser 
ASCED Qualification/Course Field of Education Identifier 0805 Sales And Marketing 
Qualification/Course Level of Education Identifier 421 Diploma 
Taxonomy - Industry Sector N/A Advertising and Marketing,Business Administration 
Taxonomy - Occupation N/A Visual Merchandiser 

Classification history

SchemeCodeClassification valueStart dateEnd date
ANZSCO Identifier 639511 Visual Merchandiser 02/Oct/2012 
ASCO (occupation type) Identifier 5999-15 Visual Merchandiser 02/Oct/2012 
ASCED Qualification/Course Field of Education Identifier 0805 Sales And Marketing 02/Oct/2012 
Qualification/Course Level of Education Identifier 421 Diploma 13/Jun/2012 
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Modification History

The version details of this endorsed qualification are in the table below. The latest information is at the top.



Release 2

Editorial updates

First Release

SIR50212 replaces, and is equivalent to SIR50207 as the intent of the qualification remains unchanged.

The total number of units required complete this qualification have decreased from 32 to 23 units.

The number of core units has decreased from 26 to 15 units.

The number of elective units has increased from 6 to 8 units.


This qualification provides the skills and knowledge required by those who hold or wish to hold positions as specialist visual merchandisers in the retail industry. It applies to those who are working as members of a national, state or store-based retail visual merchandising team or are self-employed as freelance visual merchandisers.

Job roles 

  • Individuals with this qualification are able to perform roles, such as:
  • retail store visual merchandiser
  • visual merchandising team leader/manager
  • freelance visual merchandiser
  • exhibition or event display designer
  • photographic stylist.

Possible job titles  

  • visual merchandiser
  • visual merchandise team manager
  • freelance visual merchandiser
  • photographic stylist

Pathways Information

This qualification is not suitable for an Australian Apprenticeship pathway or VET in Schools (VETiS) delivery.

Pathways into the qualification 

Individuals undertaking this qualification may not have any prior or formal retail industry experience or qualifications.

Relevant skills and knowledge that would indicate likely success at this qualification level may include:

  • successful completion of art and design related subjects at secondary or post-secondary level
  • previous merchandising experience in a retail environment.

Pathway from the qualification 

After achieving SIR50212 Diploma of Visual Merchandising, individuals may undertake:

  • SIR80112 Vocational Graduate Certificate in Retail Leadership.

Licensing/Regulatory Information

No licensing, legislative, regulatory or certification requirements apply to this qualification at the time of endorsement.

Entry Requirements

Not applicable.

Employability Skills Summary


The following table contains a summary of the employability skills as identified by the retail industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.

Due to the high proportion of electives required by this qualification, the industry/enterprise requirements described above for each employability skill are representative of the business-to-business industry in general and may not reflect specific job roles. Learning and assessment strategies for this qualification should be based on the requirements of the units of competency for this qualification.

Employability skill 

Industry/enterprise requirements for this qualification include: 


  • effectively and responsively negotiate and share information with relevant personnel within the framework of a retail enterprise structure and culture
  • receive and interpret verbal, written and diagrammatic briefs and requests that inform the design, planning and implementation of visual merchandising concepts


  • participate in visual merchandising teams, working independently to complete projects or tasks
  • work as a team member on store display projects and promotions with other visual merchandising team members or the wider retail store team
  • support and encourage other team members’ design ideas and use sound interpersonal communication to build trust and respect within the team
  • lead visual merchandising project teams, mentoring and supporting other team members


  • implement retail enterprise visual merchandising standards to create displays, adjusting planning to take account of individual store design, available floor space and stock availability; and responding to instructions, information and feedback supplied by relevant line managers and store staff
  • compare and evaluate sales turnover before and after remerchandising given areas

Initiative and enterprise

  • regularly suggest and implement approaches to visual merchandising projects that enhance achievement of current enterprise/industry visual merchandising design standards in a safe and cost-effective manner
  • develop and implement merchandising ideas for boutique promotions at local store level
  • regularly and actively research key competitors’ visual merchandising approach and latest local and international trends in store and exhibition design and display

Planning and organising

  • work to implement visual merchandising standards that contribute to an increase in overall store turnover
  • set clear goals for implementing enterprise visual merchandise standards and identify resource requirements and required timelines to achieve outcomes within budget
  • work with sales and logistics staff to collect, manage and interpret information on availability of display stock and fixtures needed to plan and organise a display installation


  • evaluate and monitor own contribution and responsibilities in the achievement of enterprise goals
  • establish and follow own work plans and schedules in the context of the work team
  • accept responsibility for achieving self-directed visual merchandising project or task outcomes
  • actively seek feedback and guidance from line manager in relation to work quality, personal performance and organisational policies and procedures
  • monitor own displays for increased customer interest in and improved sales turnover of displayed stock


  • regularly and actively research key competitors’ visual merchandising approach and latest local and international trends in store and exhibition design and display
  • seek and share workplace information product knowledge and design expertise with other team members
  • use the internet to research the latest developments in retail visual merchandising


  • access and safely use a variety of design, word processing, presentation and D Cal lettering software applications as relevant to the project and task
  • develop and verbally present design ideas along with concept visuals that may also include simple sketch designs, illustrations and/or hand or computer-developed working drawings and 2- or 3-dimensional rendered concept models of designs
  • inform and effectively negotiate with clients in response to a design brief

Packaging Rules

23 units must be completed:

  • 15 core units
  • 8 elective units:
  • a minimum of 4 units must be selected from the elective unit list below
  • a maximum of 4 units may be selected from other relevant arts, design or business-related Training Package or accredited course first packaged at AQF level 4, 5 or 6.

The choice of elective units must be guided by the core function or role of the current or intended work environment, local industry requirements, and the characteristics of the AQF level of this qualification.

Units chosen from other Training Packages must not duplicate units selected from or available in SIR07 V3 Retail Services Training Package.

Core units 


Explore the use of colour


Explore and apply the creative design process to 2D forms


Explore and apply the creative design process to 3D forms


Source and apply information on the history and theory of design


Develop digital imaging skills


Produce retail visual illustrations


Manufacture visual merchandising signage and support structures


Produce working drawings


Plan, organise and maintain display lighting


Design and produce merchandising and in-store presentations


Work effectively in a customer service environment


Plan a career in the retail industry


Present products


Plan and build visual presentations for a range of merchandise categories


Apply safe work practices

Elective units 

Art and Design 


Create visual design components


Capture photographic images


Capture images in response to a brief

Marketing and Public Relations 


Profile a retail market



Produce visual merchandising signs


Design, construct and maintain props


Design merchandisers


Produce perspective drawings, plans and elevations


Develop concept visuals


Design and produce store plans and floor layouts


Manage visual merchandising projects


Style merchandise for photography


Develop and apply strategies for merchandising and corporate presentations


Present design concepts


Monitor in-store visual merchandising displays

Quality and Innovation 


Lead a team to foster innovation