Qualification details

SIR50207 - Diploma of Visual Merchandising (Release 1)


Usage recommendation:
Is superseded by and equivalent to SIR50212 - Diploma of Visual Merchandising 12/Jun/2012

ReleaseRelease date
1 1 (this release) 26/Feb/2011

Units of competency

CodeSort Table listing Units of Competency by the Code columnTitleSort Table listing Units of Competency by the Title columnUsage RecommendationSort Table listing Units of Competency by the Usage Recommendation columnEssentialSort Table listing Units of Competency by the Essential column
CUFMEM14A - Create, manipulate and incorporate 2D graphicsCreate, manipulate and incorporate 2D graphicsDeletedN/A
SIRXHRM001A - Administer human resources policyAdminister human resources policyDeletedN/A
SIRXOHS001A - Apply safe working practicesApply safe working practicesSupersededN/A
SIRXMER006A - Present productsPresent productsSupersededN/A
SIRXMER007A - Demonstrate merchandising and category presentation skillsDemonstrate merchandising and category presentation skillsSupersededN/A
BSBADV512A - Develop an advertising strategy and briefDevelop an advertising strategy and briefDeletedN/A
SIRRMER005A - Produce retail visual illustrationsProduce retail visual illustrationsSupersededN/A
SIRRMER014A - Manage visual merchandising projectsManage visual merchandising projectsSupersededN/A
SIRXQUA002A - Lead a team to foster innovationLead a team to foster innovationDeletedN/A
CUFMEM06A - Design a multimedia productDesign a multimedia productSupersededN/A
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SchemeCodeClassification value
ANZSCO Identifier 639511 Visual Merchandiser 
ASCO (occupation type) Identifier 5999-15 Visual Merchandiser 
ASCED Qualification/Course Field of Education Identifier 0805 Sales And Marketing 
Qualification/Course Level of Education Identifier 421 Diploma 
Taxonomy - Industry Sector N/A Retail Management 
Taxonomy - Occupation N/A Visual Merchandiser 

Classification history

SchemeCodeClassification valueStart dateEnd date
ANZSCO Identifier 639511 Visual Merchandiser 23/Oct/2008 
ASCO (occupation type) Identifier 5999-15 Visual Merchandiser 23/Oct/2008 
ASCED Qualification/Course Field of Education Identifier 0805 Sales And Marketing 23/Oct/2008 
Qualification/Course Level of Education Identifier 421 Diploma 26/Feb/2011 
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Modification History

Not applicable.


This qualification provides skills and knowledge required by those who hold or wish to hold positions as specialist visual merchandisers in the retail industry. It applies to those who are working as a member of a retail national, state or store-based visual merchandising team; working in a business that designs and installs visual merchandising displays in the exhibition industry; or are self employed as a freelance visual merchandiser.

This qualification is not suitable for an Australian Apprenticeship pathway.

Job roles 

Individuals with this qualification are able to perform roles, such as:

  • retail store visual merchandiser
  • visual merchandising team leader/manager
  • exhibition or event display merchandiser
  • photographic stylist
  • freelance visual merchandiser.

Possible job titles include:

  • visual merchandiser
  • visual merchandise team manager
  • exhibition/event display designer
  • photographic stylist.

Pathways Information

Not applicable.

Licensing/Regulatory Information

Not applicable.

Entry Requirements

Entry requirements 

There are no prerequisites for entry to this qualification.

Employability Skills Summary


SIR50207 Diploma of Visual Merchandising 

The following table contains a summary of the employability skills required by the retail industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.

Employability skill 

Industry /enterprise requirements for this qualification include :


Effectively and responsively negotiate and share information with relevant personnel within the framework of a retail enterprise structure and culture. Receive and interpret verbal, written and diagrammatic briefs and requests that inform the design, planning and implementation of visual merchandising concepts.


Participate in visual merchandising teams; working independently to complete projects/tasks. Work as a team member on store display projects and promotions with other visual merchandising team members and/or the wider retail store team. Support and encourage other team members design ideas and use sound interpersonal communication to build trust and respect within the team. Lead visual merchandising project teams; mentoring and supporting other team members.

Problem solving 

Implement retail enterprise visual merchandising standards to create displays, adjusting planning to take account of individual store design, available floor space and stock availability; and responding to instructions, information and feedback supplied by relevant line managers and store staff. Compare and evaluate sales turnover before and after remerchandising given areas.

Initiative and enterprise 

Regularly suggest and implement approaches to visual merchandising projects that enhance achievement of current enterprise/industry visual merchandising design standards in a safe and cost effective manner. Develop and implement merchandising ideas for boutique promotions at local store level. Regularly and actively research key competitors visual merchandising approach and latest local and international trends in store and exhibition design and display.

Planning and organising 

Work to implement visual merchandising standards that contribute to an increase in overall store turnover. Set clear goals for implementing enterprise visual merchandise standards and identify resource requirements and required timelines to achieve outcomes within budget. Work with sales and logistics staff to collect, manage and interpret information on availability of display stock and fixtures needed to plan and organise a display instillation.


Evaluate and monitor own contribution and responsibilities in the achievement of enterprise goals. Establish and follow own work plans and schedules within the context of the work team. Accept responsibility for achieving self directed visual merchandising project/task outcomes. Actively seek feedback and guidance from line manager/s in relation to work quality, personal performance and organisational policies and procedures. Monitor own displays for increased customer interest in and improved sales turnover of displayed stock.


Regularly and actively research key competitors visual merchandising approach and latest local and international trends in store and exhibition design and display. Seek and share workplace information product knowledge and design expertise with other team members. Use the internet to research the latest developments in retail visual merchandising


Access and safely use a variety of design, word processing, presentation and D Cal lettering software applications as relevant to the project and task.

Develop and verbally present design ideas along with concept visuals that may also include simple sketch designs, illustrations and/or hand or computer developed working drawings and/or 2/3 dimensional rendered concept models of designs; to inform and effectively negotiate with clients in response to a design brief.

Packaging Rules


To achieve a Diploma of Visual Merchandising, 32 units must be completed:

  • all 26 core units
  • 6 elective units.

A minimum of 5 elective units must be selected from the General Elective Units listed below.

A maximum of 5 elective units may be selected from another endorsed Training Package or accredited course. This must be a unit which first appears within a Diploma qualification in the parent Training Package, and which is related to an arts, design or business area appropriate to the workplace context.

Elective units must be additional to those already counted towards a lower level qualification within this Training Package.

In all cases selection of electives must be guided by the job outcome, local industry requirements and the characteristics of this qualification (as per the AQF descriptors).



Create, manipulate and incorporate 2D graphics


Apply colour theory in response to a brief


Apply the design process to 2-dimensional work in response to a brief


Apply the design process to 3-dimensional work in response to a brief


Research and apply the history of design to design practice


Apply techniques to produce digital images


Work effectively as a visual merchandiser


Produce retail visual illustrations


Manufacture visual merchandising support structures


Apply lettering


Produce working drawings


Produce perspective drawings, plans and elevations


Design, construct and maintain props and merchandisers


Develop concept visuals


Maintain display lighting and brief lighting designers


Design and produce store plans and floor layouts


Design merchandisers


Communicate in the workplace


Monitor in-store visual merchandising display


Manage merchandise and store presentation


Present products


Demonstrate merchandising and category presentation skills


Profile a retail market


Apply safe working practices


Maintain store safety


Lead a team to foster innovation


Computer Operations and ICT Management 


Design a multimedia product


Produce computer aided drawings


Use a 35mm SLR camera or digital equivalent

Human Resources Management 


Administer human resources policy



Undertake small business planning


Lead and manage people



Manage visual merchandising projects


Style merchandise for photography


Design and produce merchandising and in-store presentations


Develop and apply strategies for merchandising and corporate presentation


Present design concepts


Create and implement exhibition space

Occupational Health and Safety 


Provide a safe working environment

Marketing and Public Relations 


Develop an advertising strategy and brief

Working in Industry 


Manage personal work priorities and professional development