Modification History
Not applicable.
Unit Descriptor
This unit describes the performance outcomes, skills and knowledge required to conceive, develop plan and realise innovative hairdressing designs for media.
It requires the ability to develop hair design concepts based on media objectives and to plan and realise innovative hair designs for media that are used for the promotion of product and services, including hair design directions for the hairdressing industry and consumer markets.
Application of the Unit
This unit applies to highly skilled senior hairdressers who have substantial experience across the industry. The job roles include creative or artistic directors who work for larger hairdressing organisations or a hairdressing products company or independently as a freelance session stylist and provide technical and creative leadership, training and support to colleagues and the industry at large.
In these roles, these individuals play an important leadership role for the industry in determining and leading the future hair designs that the industry will create through the development and realisation of the innovative hairdressing designs that promote current and future hair fashions, products and techniques to the hairdressing industry and consumer markets through a range of media. They are able to operate at a national or international level.
A person undertaking this role applies a range of specialised technical, creative, conceptual and team leadership competencies to plan, carry out, evaluate and take accountability for personal outputs and usually, those of a team.
They possess a substantial depth of theoretical knowledge of hairdressing design elements and principles and highly developed and specialised technical skills. They possess the research skills to gather and synthesise future trends and technologies in related creative industries such as fashion, graphic art and product design to design and create hair designs influenced by these trends.
Licensing/Regulatory Information
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Pre-Requisites
Nil.
Employability Skills Information
This unit contains employability skills.
Elements and Performance Criteria Pre-Content
Elements and Performance Criteria
Element |
Performance Criteria |
Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. |
1. Identify overall media objective and scope. |
1.1. Clarify and agree on key objective of the media presentation in consultation with stakeholders. 1.2. Analyse broad factors influencing the hair concept and consult with stakeholders to determine overall approach. |
2. Establish and develop the hair design concept for media presentation. |
2.1. Research and analyse the emerging trends that may influence the development of the hair design concept. 2.2. Apply a range of creative thinking techniques to generate new ideas for the hair design concept based on the media objective and scope. 2.3. Collaborate with the appropriate experts about achieving the desired hair design images based on the presentation methodologies to be used. 2.4. Develop the hair design concept that communicates the key features of the product, service or design, ensuring originality and impact to set it apart other from the work of competitors and other colleagues. 2.5. Investigate the legal and ethical constraints for the proposed use of the concept. 2.6. Use effective communication strategies to present the developed hair concept to relevant stakeholders encouraging feedback and offering clarification as required. |
3. Plan and coordinate the hair design preparations for the media presentation. |
3.1. Estimate production timeline, workflow and budget for the presentation of creative hair designs. 3.2. Prepare an operational plan for the provision of resources , identifying steps, activities, sequence, incorporating appropriate risk management strategies. 3.3. Identify or appoint assistant staff, clarifying team roles related to their contribution to the hair designs. 3.4. Manage the communication of the operational plan to ensure timely and effective planning and implementation. 3.5. Implement and monitor the plan for the completion of the hair designs for media, making adjustments as required. |
4. Manage the completion of hair designs for the media presentation. |
4.1. Manage the co-ordination of model preparations for the execution of hair designs. 4.2. Manage the completion of hairdressing designs, ensuring styling techniques and finishes used are appropriate for optimised presentation for the media to be used. 4.3. Monitor the coordination of assistant staff supporting individuals in their roles and ensuring safe working practices. 4.4. Provide assistance and support to production team as needed, including, using test shots of hair designs for shoot. 4.5. Monitor production requirements and content implications of presentation to ensure required purpose is met. 4.6. Co-ordinate the removal, disposal and return of hairdressing equipment, materials and products and clothing, ensuring minimal environmental impacts. |
5. Evaluate professional work. |
5.1. Seek and apply constructive criticism after the event to improve own performance. 5.2. Assess own work to evaluate satisfaction and degree to which it met event objectives. 5.3. Evaluate own work in the context of work by others in order to extend own practice. 5.4. Adjust work processes and practice as necessary to improve technical, conceptual and commercial outcomes. |
Required Skills and Knowledge
This section describes the skills and knowledge required for this unit. |
Required skills |
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Required knowledge |
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Evidence Guide
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. |
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Overview of assessment |
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Critical aspects for assessment and evidence required to demonstrate competency in this unit |
Evidence of the following is essential:
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Context of and specific resources for assessment |
Assessment must ensure access to:
For further guidance on the use of an appropriate simulated environment, refer to the Assessment Guidelines in this Training Package. |
Method of assessment |
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
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Guidance information for assessment |
A unit of competency describes an individual skill but people rarely perform one skill at a time. Many skills are combined on a day-to-day basis in the workplace as part of work processes. This does not mean that each skill described by a unit of competency is prerequisite to another—they are related skills. Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
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Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. |
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Key objective of the media presentation may include: |
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Media presentation may include: |
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Stakeholders may include: |
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Broad factors influencing the hair concept may include: |
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Creative thinking techniques may include: |
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Appropriate experts may include: |
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Presentation methodologies to be used may include: |
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Legal and ethical constraints may include: |
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Operational plan may include: |
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Resources may include: |
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Issues that may be addressed in risk management strategies may include: |
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Model preparations may include: |
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Unit Sector(s)
Hairdressing