Qualification details

SFL40110 - Certificate IV in Floristry (Release 1)


ReleaseStatusRelease date
1 1 (this release)Current 29/Jun/2011

Usage recommendation:
Is superseded by and equivalent to SFL40115 - Certificate IV in FloristryUpdated to meet Standards for Training Packages. 24/Sep/2015
Supersedes and is equivalent to WRF40104 - Certificate IV in Floristry 28/Jun/2011

Training packages that include this qualification

Units of competency

CodeSort Table listing Units of Competency by the Code columnTitleSort Table listing Units of Competency by the Title columnEssential
BSBEBU401A - Review and maintain a websiteReview and maintain a website N/A
BSBEBU501A - Investigate and design e business solutionsInvestigate and design e business solutions N/A
BSBEBU502A - Implement e business solutionsImplement e business solutions N/A
BSBFIA301A - Maintain financial recordsMaintain financial records N/A
BSBITU305A - Conduct online transactionsConduct online transactions N/A
BSBSMB401A - Establish legal and risk management requirements of small businessEstablish legal and risk management requirements of small business N/A
BSBSMB402A - Plan small business financesPlan small business finances N/A
BSBSMB403A - Market the small businessMarket the small business N/A
BSBSMB404A - Undertake small business planningUndertake small business planning N/A
BSBSMB405A - Monitor and manage small business operationsMonitor and manage small business operations N/A
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SchemeCodeClassification value
ANZSCO Identifier 362111 Florist 
ASCO (occupation type) Identifier 4984-11 Florist 
ASCED Qualification/Course Field of Education Identifier 1003 Visual Arts And Crafts 
Qualification/Course Level of Education Identifier 511 Certificate IV 
Taxonomy - Industry Sector N/A Floristry 
Taxonomy - Occupation N/A Florist Manager,Senior Florist 

Classification history

SchemeCodeClassification valueStart dateEnd date
ANZSCO Identifier 362111 Florist 18/Nov/2011 
ASCO (occupation type) Identifier 4984-11 Florist 18/Nov/2011 
ASCED Qualification/Course Field of Education Identifier 1003 Visual Arts And Crafts 18/Nov/2011 
Qualification/Course Level of Education Identifier 511 Certificate IV 29/Jun/2011 
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Modification History

Not applicable.


This qualification reflects the role of individuals who possess a broad range of highly developed floristry design, construction and sales skills. They have a substantial depth of theoretical knowledge of floristry design elements and principles and construction techniques. They also have supervisory responsibilities within a small floristry business and have the competencies to plan, carry out and evaluate the work of team members.

The qualification is suitable for an Australian apprenticeship pathway.


Individuals with this qualification are able to work in many floristry industry sectors and enterprise types. The structure of this qualification recognises the diversity of business models that characterise the floristry industry. The types of enterprise to which this qualification may apply include retail floristry shops, studios and businesses who sell via the internet or phone.

Work would be undertaken in any type of environment where flower and plant materials are stored and cared for, and where floristry products are designed, constructed and either sold direct to customers or via the floristry distribution network. This could include on-site assembly and supervisory work at special occasions or events.

Senior florists with this qualification would operate autonomously, be multi-skilled and would design, construct and sell a diverse range of floristry products while taking a lead role in coordinating the day-to-day operational and business activities of the organisation.

Possible job titles include:

  • senior florist
  • senior florist and retail shop manager
  • senior florist and studio manager
  • florist and owner operator of a small retail floristry business

Pathways Information

Not applicable.

Licensing/Regulatory Information

Not applicable.

Entry Requirements

Entry Requirements 

This qualification is designed for senior florists with substantial experience that have been recognised as competent through a recognised training program or recognition process against the following units of competency:


Interpret and respond to a design brief


Use drawing techniques to represent the object or idea


Design floristry products


Maintain floristry tools and equipment


Construct hand tied floristry products


Construct wired floristry products


Construct floristry products with a base medium


Source information on floristry products and services


Recognise flower and plant materials


Receive and store floristry stock


Prepare and care for floristry stock


Provide quality service to floristry customers


Sell floristry products


Prepare quotations for floristry products


Work effectively in a retail environment


Apply safe working practices

Employability Skills Summary


SFL40110 Certificate IV in Floristry 

The following table contains a summary of the employability skills required by the floristry industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.

Employability Skill 

Industry /enterprise requirements for this qualification include :


Negotiating and liaising with team member florists, supervisors, other managers and product suppliers to operate a profitable floristry business; providing briefings and communicating operational requirements to staff members; completing detailed reports on stock related issues; determining and interpreting customers' social and cultural preferences to sell proactively and persuasively to maximise profitability; empathising and negotiating acceptable solutions to customer problems and complaints.


Anticipating business management, staffing, stock control and floristry production problems; mitigating problems by developing detailed operational plans which nominate risk management strategies and minimal impact practices; responding effectively to a wide range of operational issues requiring immediate resolution; collaborating with staff to develop practical solutions; monitoring and evaluating the effectiveness of solutions.

Initiative and enterprise

Using initiative and creativity to design and construct complex and innovative floristry products which minimise negative environmental impacts; adapting to emerging design and construction problems by initiating and implementing creative and immediate responses; encouraging team members to produce innovative and profitable designs.


Motivating and leading diverse creative and technical team members; planning work operations to take account of team member strengths in the sale, design and construction of floristry products; mentoring and supporting team members to deliver the quality service goals of the floristry business; taking responsibility for own work and the work of others to achieve deadlines for quoting on, designing and constructing floristry products; coordinating work teams for the production of a range of floristry products designed for special occasions; showing social and cultural sensitivity to team members.

Planning and organising

Planning and organising correct stock and staffing levels to meet current consumer needs and to meet general production requirements and those for special occasions; developing detailed production plans and job specifications for the realisation of complex floristry products; organising own daily work activities and those of others to achieve deadlines for the quotation, design, production and display of floristry products.


Taking full responsibility for own job role in floristry business and operational management activities; prioritising own day to day activities so that the floristry business operates efficiently and profitably; actively evaluating own business management performance, seeking and acting on guidance.


Proactively maintaining and updating knowledge of floristry industry product trends and business practices; actively seeking floristry industry and business professional development opportunities and taking responsibility for participating; accepting opportunities to learn new trends in design, production and distribution of floristry products; supporting team members to learn.


Identifying the need for updated technologies which support quoting, selling, designing and constructing floristry products; assessing, selecting and implementing new technologies; sourcing technology to meet special construction and display needs; providing skill development to use new technologies, safely using and maintaining computer systems and software that assist in sales, quotations and business management activities.

Packaging Rules

Packaging Rules 

Qualification rules 

To achieve the SFL40110 Certificate IV in Floristry, 15 units must be completed:

  • 5 core units
  • 10 elective units:
  • a minimum of 7 elective units must be selected from the elective units listed below
  • the remaining units may be selected from this or another endorsed Training Package or accredited course, these must be units which are first packaged at AQF level 3,4 or 5..

In all cases selection of electives must be guided by the job outcome sought, local industry requirements and the characteristics of this qualification (as per the AQF descriptors).

Core units 


Design complex floristry products


Construct complex floristry products


Coordinate floristry products for a special occasion


Maintain and order stock


Provide a safe working environment

Elective units 

Assessment and Training 


Plan assessment activities and processes


Assess competence


Participate in assessment validation


Provide work skill instruction

Computer Operations and ICT Management 


Adopt mobile commerce applications to improve sales and service



Review and maintain a website


Investigate and design e-business solutions


Implement e-business solutions


Conduct online transactions


Acquire and retain online customers


Select an e-business model



Maintain financial records

Human Resources 


Administer human resources policy


Recruit and select personnel



Coordinate work teams


Lead and manage people


Establish and conduct business relationships

Marketing and Public Relations 


Profile a retail market

Occupational Health and Safety 


Maintain store safety



Lead a team to foster innovation


Create an innovative work environment


Set up systems that support innovation

Risk Management and Security 


Minimise theft

Small Business 


Establish legal and risk management requirements of small business


Plan small business finances


Market the small business


Undertake small business planning


Monitor and manage small business operations


Manage small business finances


Manage a small team



Implement and monitor environmentally sustainable workplace practices


Develop workplace policy and procedures for sustainability

Visual Arts 


Produce drawings to represent and communicate the concept


Produce computer aided drawings


Produce digital images

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