Unit of competency
Modification History
Release |
Comments |
Release 1 |
This version released with SFI Seafood Industry Training Package Version 1.0. |
Application
This unit of competency describes the skills and knowledge required to participate in a media interview or presentation. It includes the ability to prepare and issue media releases and arrange and conduct media interviews.
The unit applies to individuals who are responsible for representing an organisation or industry group in a range of situations, including product recall, emergency situation or a need for the organisation or group to promote wider interest or a positive image to a target audience or community.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Pre-requisite Unit
Nil
Unit Sector
Cross Sector (XSI)
Elements and Performance Criteria
Elements |
Performance Criteria |
Elements describe the essential outcomes. |
Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Prepare and issue media releases |
1.1 Ensure the content of proposed media release is consistent with the intent of the message or information 1.2 Prepare media release using specific details that have been researched and confirmed and language appropriate to the target audience 1.3 Confirm media sources and timing for the media release to ensure contact with target audience 1.4 Seek appropriate authority to proceed according to the intent of the media release 1.5 Issue media release with relevant contact detail and provide clarification of content as appropriate |
2. Arrange media interviews |
2.1 Select appropriate interview medium to reach target audience 2.2 Establish mutually convenient time or place for interview 2.3 Prepare material and information prior to interview, confirming specific data with specialists |
3. Conduct media interviews |
3.1 Conduct media interview to advance the preferred position or perspective 3.2 Use verbal and non-verbal communication skills to present a positive image to the audience 3.3 Capture opportunities to advance a preferred position or point of view |
4. Prepare action plans for impromptu interviews |
4.1 Prepare action plans to identify situations where an impromptu interview may be required or sought 4.2 Develop checklists to address questions or key points that may be raised during an impromptu interview |
5. Deliver presentations in a public forum |
5.1 Gather information and assess for relevance to the topic and audience 5.2 Use appropriate language to deliver message clearly and authoritatively 5.3 Develop ideas or concepts logically and articulate them clearly 5.4 Respond to questions effectively 5.5 Use appropriate verbal and non-verbal forms of communication to engage the audience |
6. Develop personal image and presentation skills |
6.1 Identify professional and social situations for work-related communication 6.2 Determine and clarify expectations of presenters 6.3 Seek advice and guidance on techniques for presentation, image or grooming |
Foundation Skills
This section describes those language, literacy, numeracy and employment skills that are essential for performance in this unit of competency but are not explicit in the performance criteria.
Skill |
Description |
Reading |
|
Writing |
|
Numeracy |
|
Navigate the world of work |
|
Interact with others |
|
Get the work done |
|
Unit Mapping Information
Code and title current version |
Code and title previous version |
Comments |
Equivalence status |
SFIXSI401 Participate in a media interview or presentation |
SFIPROC611C Participate in a media interview or presentation |
Updated to meet Standards for Training Packages Change to AQF indicator in unit code and unit sector coding to reflect use across sectors |
Equivalent unit |
Links
Companion Volumes, including Implementation Guides, are available at VETNet: - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=e31d8c6b-1608-4d77-9f71-9ee749456273