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Unit of competency details

SFISAD402 - Analyse domestic seafood market opportunities (Release 1)

Summary

Usage recommendation:
Current
Release Status:
Current
Releases:
ReleaseRelease date
1 1 (this release) 21/Jun/2019


Training packages that include this unit

Classifications

SchemeCodeClassification value
ASCED Module/Unit of Competency Field of Education Identifier 080505 Marketing  

Classification history

SchemeCodeClassification valueStart dateEnd date
ASCED Module/Unit of Competency Field of Education Identifier 080505 Marketing  14/Aug/2019 
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Unit Of competency

Modification History

Release

Comments

Release 1

This version released with SFI Seafood Industry Training Package Version 1.0.

Application

This unit of competency describes the skills and knowledge to analyse domestic markets for seafood products. It includes the ability to conduct a supply chain analysis, research existing and potential new market opportunities, interpret data, product specifications and standards, and record and present findings.

The unit applies to individuals who undertake domestic market analysis for seafood cooperatives, wholesale or retail outlets in establishing new domestic seafood buyers.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Pre-requisite Unit

Nil

Unit Sector

Seafood Industry Sales and Distribution (SAD)

Elements and Performance Criteria

Elements

Performance Criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Analyse existing domestic markets

1.1 Develop standardised criteria for evaluating domestic markets

1.2 Identify existing domestic markets for similar seafood products

1.3 Document a supply chain analysis of existing domestic markets in accordance with workplace procedures

2. Identify new potential domestic markets

2.1 List potential domestic markets for seafood products

2.2 Source market information from a range of relevant data

2.3 Determine potential product specifications for each market

2.4 Undertake a supply chain analysis for identified potential markets as per requirements

2.5 Document logistics, regulatory costs and requirements from source

2.6 Communicate with buyers to confirm product interest and intent

3. Record, analyse and present relevant data

3.1 Present data gathered from market information and supply chain analysis in required format

3.2 Analyse relevant data against standardised criteria using appropriate technology

3.3 Present markets with the highest potential to key stakeholders

Foundation Skills

This section describes those language, literacy, numeracy and employment skills that are essential for performance in this unit of competency but are not explicit in the performance criteria.

Skill

Description

Numeracy

  • Calculates and estimates market characteristics from numerical data and statistical information

Reading

  • Accesses sources of market information

Writing

  • Records and synthesises relevant data into appropriate formats

Interact with others

  • Selects and uses appropriate vocabulary, conventions and protocols, including technical language, in interactions with buyers
  • Adapts communication style and content, including personal, social and cultural factors, to build rapport with buyers

Get the work done

  • Plans, monitors and manages relatively complex, routine and non-routine tasks, making adjustments as necessary
  • Uses computer technologies to analyse market and research data

Unit Mapping Information

Code and title current version

Code and title previous version

Comments

Equivalence status

SFISAD402 Analyse domestic seafood market opportunities

Not applicable

New unit

No equivalent unit

Links

Companion Volumes, including Implementation Guides, are available at VETNet: - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=e31d8c6b-1608-4d77-9f71-9ee749456273

 

Assessment requirements

Modification History

Release

Comments

Release 1

This version released with SFI Seafood Industry Training Package Version 1.0.

Performance Evidence

An individual demonstrating competency must satisfy all of the elements and performance criteria in this unit.

There must be evidence that the individual has conducted an analysis to identify at least one potential domestic seafood market opportunity on at least one occasion, including:

  • developing a criteria for evaluating domestic markets
  • undertaking a supply chain analysis for existing and new markets
  • researching and documenting information on domestic seafood market opportunities
  • presenting information and data on the market with the highest potential.

Knowledge Evidence

An individual must be able to demonstrate the knowledge required to perform the tasks outlined in the elements and performance criteria of this unit. This includes knowledge of:

  • domestic seafood products and specifications
  • domestic seafood supply chains
  • domestic seafood markets
  • regulatory costs and requirements of source
  • cultural and social norms for communicating with domestic business owners.

Assessment Conditions

Assessment of skills must take place under the following conditions:

  • physical conditions:
  • skills must be demonstrated in a seafood industry workplace or an environment that accurately represents workplace conditions
  • resources, equipment and materials:
  • sources of domestic market information and data
  • technology for analysing market and research data.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.

Links

Companion Volumes, including Implementation Guides, are available at VETNet: - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=e31d8c6b-1608-4d77-9f71-9ee749456273