Modification History
Not Applicable
Unit Descriptor
Unit descriptor |
This unit of competency involves representing a seafood enterprise or industry group in a range of situations. Needs might emerge from a product recall, a similar emergency situation or from a need for the seafood enterprise/group to promote a positive image to the target audience. The unit also addresses the needs of seafood enterprises in small or close knit communities where the significance of the enterprise to that community imposes a representative role on individuals to promote the wider interest. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication. |
Application of the Unit
Application of the unit |
All enterprise or workplace procedures and activities are carried out according to relevant government regulations , licensing and other compliance requirements . |
Licensing/Regulatory Information
Refer to Unit Descriptor
Pre-Requisites
Prerequisite units |
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Employability Skills Information
Employability skills |
This unit contains employability skills. |
Elements and Performance Criteria Pre-Content
Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. |
Elements and Performance Criteria
ELEMENT |
PERFORMANCE CRITERIA |
1. Prepare and issue media releases |
1.1. The content of proposed media release is consistent with the intent of the message /information . 1.2. Specific details are researched and confirmed, where appropriate. 1.3. Media release is prepared using language appropriate to the target audience . 1.4. The destination and timing of the media release is confirmed to ensure contact with target audience. 1.5. Authority to proceed is sought appropriate to the intent of the media release. 1.6. Media release, with relevant contact detail, is issued and clarification of content is provided, as appropriate. |
2. Arrange media interviews |
2.1. Medium for interview is selected to ensure reach to target audience. 2.2. Appropriate and mutually convenient time/place for interview is established. 2.3. Material and/or information are prepared in advance of interview with specific data/information confirmed by specialists. |
3. Conduct media interviews |
3.1. Media interview is conducted to advantage the preferred position or perspective. 3.2. Verbal and non-verbal skills are used to advantage the enterprise. 3.3. Opportunities to advance a preferred position or point of view are captured. |
4. Prepare action plans for impromptu interviews |
4.1. Action plans are prepared to identify situations where an impromptu interview may be required or sought. 4.2. Checklists are developed to address key points which may be raised or questions during an impromptu interview. |
5. Deliver presentations in a public forum |
5.1. Information is gathered and assessed for relevance to topic and audience. 5.2. Appropriate language is used to deliver message clearly and authoritatively. 5.3. Ideas or concepts are developed logically and articulated clearly. 5.4. Questions are dealt with effectively. 5.5. Appropriate verbal and non -verbal forms of communication are used. |
6. Develop personal image and presentation skills |
6.1. Professional and social situations likely to be encountered are identified. 6.2. Requirements of presenters are determined and expectations of presenter are clarified. 6.3. Advice and guidance is sought as to most appropriate techniques for presentation and image/grooming. |
Required Skills and Knowledge
REQUIRED SKILLS AND KNOWLEDGE |
This section describes the skills and knowledge required for this unit. |
Required skills |
Literacy skills used for :
Numeracy skills used for :
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Required knowledge |
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Evidence Guide
EVIDENCE GUIDE |
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The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. |
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Overview of assessment |
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Critical aspects for assessment evidence required to demonstrate competence in this unit |
Assessment must confirm the ability to:
Assessment must confirm knowledge of:
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Context of and specific resources for assessment |
Assessment of this unit may occur in either a real or simulated workplace. Resource may include:
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Method of assessment |
The following assessment methods are suggested:
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Guidance information for assessment |
This unit may be assessed holistically with other units within a qualification. |
Range Statement
RANGE STATEMENT |
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The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. |
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Relevant government regulations , licensing and other compliance requirements may include: |
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Message /information may include: |
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Target audience may include: |
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Authority to proceed may include: |
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Situations may include: |
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Appropriate language may include: |
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Verbal and non -verbal forms of communication may include: |
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Expectations of presenter may include: |
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Unit Sector(s)
Unit sector |
Seafood processing |
Co-requisite units
Co-requisite units |
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Competency field
Competency field |