Modification History
Not Applicable
Unit Descriptor
Unit descriptor |
This unit of competency deals with the capability of the strategic leader to exchange information and views, communicate important messages to industry members, and negotiate and represent industry positions to best effect. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication. |
Application of the Unit
Application of the unit |
This unit has application for the development of industry leaders involved in strategic management of the seafood industry. This unit is one of seven strategic leadership units at Diploma level. The strategic leadership units are undertaken as a group and are listed as a Skill Set in the SFI10 Seafood Industry Training Package. |
Licensing/Regulatory Information
Refer to Unit Descriptor
Pre-Requisites
Prerequisite units |
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Employability Skills Information
Employability skills |
This unit contains employability skills. |
Elements and Performance Criteria Pre-Content
Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. |
Elements and Performance Criteria
ELEMENT |
PERFORMANCE CRITERIA |
1. Communicate clearly |
1.1. The authority or mandate to present industry views or position is confirmed. 1.2. Protocols and confidentiality of information are respected at all times. 1.3. Audience information needs are clarified and position is prepared. 1.4. Language used is appropriate for the audience. 1.5. Active listening is used to seek stakeholder and other organisation input and achieve a balanced exchange of views. 1.6. Feedback is sought at the time to ensure that the views expressed by all stakeholders have been understood. |
2. Lobby and negotiate persuasively |
2.1. Key individuals and target groups are identified for their value to advance industry interests and procedures. 2.2. Realistic positions and supporting arguments are prepared in advance in anticipation of the likely expectations and tactics of others. 2.3. Values, concerns and views of others are respected and lines of communication are kept open. 2.4. Differences of opinion are acknowledged to encourage the rigorous examination of all options. 2.5. A variety of communication styles are used to present industry positions to best effect. 2.6. Mutually beneficial solutions are sought by establishing areas of common ground and potential compromise. 2.7. Negotiations are kept focused on key issues and moving forward towards a final resolution. 2.8. Agreements are adhered to in order to maintain the credibility and trust of others. |
3. Participate in, or lead, meetings effectively |
3.1. The need for meetings is identified and programmed in response to need. 3.2. An agenda and efficient, inclusive meeting procedures are used to maximise participation and maintain order. 3.3. Summaries of key issues and possible options are prepared and disseminated in advance. 3.4. Agreed outcomes are achieved in the available time by cooperating with others to seek consensus and compromise. 3.5. Outcomes of meetings are promptly summarised for action and distributed to stakeholders, as required. |
4. Make key presentations at forums and conferences |
4.1. Appropriate forums are selected to present industry positions to best effect. 4.2. Reliable information and advice are obtained to prepare appropriate presentations . 4.3. Language, explanations, media and information/entertainment balance are adapted to meet the needs of the audience. 4.4. Responses to questions are open and honest. |
5. Represent the industry to the public and media |
5.1. Appropriate media are selected to maximise understanding of industry issues. 5.2. Working relationships are established and maintained with influential individuals and media personnel to arrange effective coverage of industry views and events. 5.3. A positive image of the industry is generated by awareness raising , broadcasting success stories and countering negativity. 5.4. Media releases recognise the competition for news coverage and contain succinct information with a clear industry viewpoint. |
Required Skills and Knowledge
REQUIRED SKILLS AND KNOWLEDGE |
This section describes the skills and knowledge required for this unit. |
Required skills |
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Required knowledge |
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Evidence Guide
EVIDENCE GUIDE |
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The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. |
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Overview of assessment |
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Critical aspects for assessment evidence required to demonstrate competence in this unit |
Assessment must confirm the ability to:
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Context of and specific resources for assessment |
Assessment is to be conducted in the workplace and in a simulated work environment. |
Method of assessment |
The following assessment methods are suggested:
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Guidance information for assessment |
This unit may be assessed holistically with other SFILEAD (leadership) units within a Skill Set or qualification. |
Range Statement
RANGE STATEMENT |
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The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. |
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Stakeholders and other organisations may include: |
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Individuals and target groups may include: |
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Meetings may include: |
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Presentation may include: |
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Media may include: |
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Awareness raising may include: |
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Unit Sector(s)
Unit sector |
Leadership |
Co-requisite units
Co-requisite units |
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Competency field
Competency field |