Modification History
PUAPOLGD015A Release 3: Unit Descriptor revised.
PUAPOLGD015A Release 2: Layout adjusted. No changes to content.
PUAPOLGD015A Release 1: Primary release.
Unit Descriptor
This unit covers the competency required to employ media strategies to enhance work outcomes.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Application of the Unit
Media strategies may be used for a range of reasons including to increase community confidence or to seek information from witnesses to events.
This unit applies to people required to effectively employ media strategies in a work context. It requires the purpose for media involvement and potential media interest in the information to be balanced with legal, operational and organisational requirements. It also requires a planned release of authorised, relevant information in an appropriate format.
In liaising with the media, this unit requires the establishment of an effective relationship with media personnel, compliance with organisational protocols and the maintenance of a positive organisational image at all times.
Licensing/Regulatory Information
Not applicable.
Pre-Requisites
Not applicable.
Employability Skills Information
This unit contains employability skills.
Elements and Performance Criteria Pre-Content
Elements describe the essential outcomes of a Unit of Competency. |
Performance Criteria describe the required performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the Range Statement. Assessment of performance is to be consistent with the Evidence Guide. |
Elements and Performance Criteria
ELEMENT |
PERFORMANCE CRITERIA |
1. Determine media involvement |
1.1 Purpose of media involvement is identified and recorded in relevant documents as appropriate 1.2 Media's potential interest is assessed to determine the type of information to be released 1.3 Legal , operational and organisational responsibilities are balanced against providing information to the media |
2. Provide information to the media |
2.1 Release of information is planned to avoid the release of unauthorised information 2.2 Relevant and succinct information is supplied to the media in accordance with organisational policies and guidelines |
3. Liaise with media |
3.1 Relationship is established with the media that facilitates the release of information as planned 3.2 Positive image of the organisation is maintained when dealing and/or corresponding with the media 3.3 Organisational protocols are followed when liaising with the media |
Required Skills and Knowledge
This describes the essential skills and knowledge and their level, required for this unit. |
Required Skills |
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Required Knowledge |
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Evidence Guide
The evidence guide provides advice on assessment and must be read in conjunction with the Performance Criteria, Required Skills and Knowledge, the Range Statement and the Assessment Guidelines for this Training Package. |
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Critical aspects for assessment and evidence required to demonstrate competency in this unit |
Assessment must confirm the ability to:
Consistency in performance Competency should be demonstrated over time in a range of contexts to ensure the person can achieve the outcome and apply the competence in different situations or environments. |
Context of and specific resources for assessment |
Context of assessment Competency should be assessed in the workplace or an environment that closely resembles normal work practice and replicates the range of conditions likely to be encountered in the workplace, including coping with difficulties, irregularities and breakdowns in routine. Specific resources for assessment There are no specific resource requirements for this unit. |
Method of assessment |
In a public safety environment assessment is usually conducted via direct observation in a training environment or in the workplace via subject matter supervision and/or mentoring, which is typically recorded in a competency workbook. Assessment is completed using appropriately qualified assessors who select the most appropriate method of assessment. Assessment may occur in an operational environment or in an industry-approved simulated work environment. Forms of assessment that are typically used include:
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Range Statement
The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below. |
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Media includes: |
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Relevant documents may include: |
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Type of information may include: |
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Legal, operational and organisational responsibilities may include: |
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Relevant and succinct information may include: |
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Positive image of the organisation may include: |
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Organisational protocols may include: |
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Unit Sector(s)
Not applicable.