Modification History
PUACOM009B Release 2: Layout adjusted. Application added.
PUACOM009B Release 1: Primary release.
Unit Descriptor
This unit covers the development of a media strategy and the management of the media and provision of information for a major incident.
Application of the Unit
This unit applies to public safety workers who have been delegated media liaison responsibilities during major incidents, either at the scene or in a command centre.
Licensing/Regulatory Information
Not applicable.
Pre-Requisites
Not applicable.
Employability Skills Information
This unit contains employability skills.
Elements and Performance Criteria Pre-Content
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Elements describe the essential outcomes of a Unit of Competency. |
Performance Criteria describe the required performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the Range Statement. Assessment of performance is to be consistent with the Evidence Guide. |
Elements and Performance Criteria
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ELEMENT |
PERFORMANCE CRITERIA |
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1. Assess scene and organisation requirements |
1.1 Restricted and/or special access areas are clearly defined to media personnel to safeguard the operation and prevent contamination of evidence. 1.2 Media access to personnel/volunteers/victims/casualties is controlled. 1.3 Operational responsibilities and provision of information to media is assessed. |
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2. Develop media strategy |
2.1 Media plan is used to form the media strategy 2.2 Arrangements are made to meet media requirements according to incident characteristics and current developments. 2.3 Organisational media representative is selected and briefed according to availability, knowledge of incident, media presence and role played in the incident. 2.4 Media briefing area is allocated with required resources where possible. 2.5 Media co-operation is gained in order to co-ordinate information flow and to provide information to the public on matters of safety and public interest. 2.6 Media strategy is changed at any time to suit operational demands and level of incident. 2.7 Approval is gained for information releases where appropriate. 2.8 Information briefing sessions and tours are scheduled at appropriate times in line with operational responsibilities and media requirements. 2.9 Media personnel and VIP are provided with Occupational Health and Safety clothing where appropriate. |
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3. Provide information to media |
3.1 Organisational protocols are followed when liaising with the media. 3.2 Organisational media representative provides current developments of incident where appropriate. 3.3 Interview and photo opportunities are scheduled and conducted to provide information where appropriate. 3.4 Other organisations are consulted with at the incident to ensure a consistent presentation of information to the media. 3.5 Accurate records of media enquiries and interviews are maintained. 3.6 A two-way communication process between organisation and media is maintained. |
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4. Promote the organisation via the media |
4.1 Work and achievements of organisation, volunteer and other organisation personnel at incident is promoted throughout the incident to assist in maintaining morale and public profile. 4.2 Own demeanour and presentation reflects the professional standards of the organisation and support for victims and others affected by the incident. |
Required Skills and Knowledge
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This describes the essential skills and knowledge and their level, required for this unit. |
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Required Skills |
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Required Knowledge |
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Evidence Guide
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Critical aspects for assessment and evidence required to demonstrate competency in this unit |
Manage media to ensure integrity of information being disseminated. Consistency in performance Evidence should be gathered over a period of time in a range of actual or simulated workplace environments |
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Context of and specific resources for assessment |
Context of assessment On the job or in a simulated work environment. Specific resources for assessment No special requirements. |
Range Statement
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The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below. |
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Media requirements may include: |
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Information which needs to be disseminated to the public may include: |
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Organisation and legal requirements may include: |
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Organisational requirements for press conferences etc may include: |
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Sources of information may include: |
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Unit Sector(s)
Not applicable.
