Unit of competency
Modification History
Release 1. Supersedes and is equivalent to PMAOMIR523B Manage corporate media requirements in a crisis
Application
This unit of competency covers the skills and knowledge required to manage the media and the provision of information during a major incident.
An incident is an event which causes, or could have caused, injury or illness; damage to plant, material or the environment; disruption to production or public alarm.
An incident is an unintended event, or an unintended consequence of an intended event, such as:
- fire and explosion
- loss of containment
- excursions above/below acceptable limits for emissions or plant conditions
- excursions above occupational hygiene or biological exposure limits
- non-compliance with regulatory requirements
- security breaches
- failure to follow procedures
- complaints
- vehicle incidents
- on/off-site incidents.
This unit of competency applies to incident management team members who are required to plan for and control media access to site areas, people and information, be a key point of contact and coordination between the organisation and media, carry out media briefings and represent the organisation in a professional manner with the media.
This unit of competency applies to an individual working alone or as part of an incident management team and working in liaison with other members of the incident management team and the incident manager, as appropriate.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Pre-requisite Unit
Nil
Competency Field
Incident readiness and response
Unit Sector
Elements and Performance Criteria
Elements describe the essential outcomes. |
Performance criteria describe the performance needed to demonstrate achievement of the element. |
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1 |
Assess scene and organisation requirements |
1.1 |
Clearly define restricted and/or special access areas to media personnel to safeguard the operation and prevent contamination of evidence |
1.2 |
Control media access to personnel/volunteers/victims/casualties |
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1.3 |
Assess operational responsibilities and provision of information to media |
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2 |
Develop media strategy |
2.1 |
Use media plan to form the media strategy |
2.2 |
Allocate media briefing area with required resources, where possible |
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2.3 |
Gain approval for information releases, where appropriate |
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2.4 |
Make arrangements to meet media requirements according to incident characteristics and current developments |
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2.5 |
Gain media cooperation in order to coordinate information flow and to provide information to the public on matters of safety and public interest |
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3 |
Brief media |
3.1 |
Select and brief organisational media representative according to availability, knowledge of incident, media presence and role played in the incident |
3.2 |
Change media strategy at any time to suit operational demands and level of incident |
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3.3 |
Schedule information briefing sessions and tours at appropriate times in line with operational responsibilities and media requirements |
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3.4 |
Provide media personnel and VIP with personal protective equipment (PPE), where appropriate |
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4 |
Provide information to media |
4.1 |
Follow organisational protocols when liaising with the media |
4.2 |
Provide organisational media representatives with current developments of incident, where appropriate |
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4.3 |
Schedule interview and photo opportunities to provide information, where appropriate |
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4.4 |
Consult with other organisations at the incident to ensure a consistent presentation of information to the media |
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4.5 |
Monitor social media response to the crisis |
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4.6 |
Adapt media management in response to social media |
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4.7 |
Maintain accurate records of media enquiries and interviews |
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4.8 |
Maintain a two-way communication process between organisation and media |
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5 |
Promote the organisation via the media |
5.1 |
Promote work and achievements of organisation, volunteer and other organisation personnel at incident throughout the incident to assist in maintaining morale and public profile |
5.2 |
Ensure own demeanour and presentation reflects the professional standards of the organisation and support for victims and others affected by the incident |
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6 |
Control hazards associated with media coverage |
6.1 |
Identify hazards in work environment |
6.2 |
Assess the risks arising from those hazards |
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6.3 |
Implement measures to control those risks in line with procedures and duty of care |
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7 |
Respond to problems |
7.1 |
Identify possible problems in equipment or process |
7.2 |
Determine problems needing action |
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7.3 |
Determine possible fault causes |
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7.4 |
Rectify problem using appropriate solution within area of responsibility |
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7.5 |
Follow through items initiated until final resolution has occurred |
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7.6 |
Report problems outside area of responsibility to designated person |
Foundation Skills
This section describes those language, literacy, numeracy and employment skills that are essential to performance.
Foundation skills essential to performance are explicit in the performance criteria of this unit of competency.
Range of Conditions
This field allows for different work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included. |
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Regulatory framework |
The latest version of all legislation, regulations, industry codes of practice and Australian/international standards, or the version specified by the local regulatory authority, must be used, and include one or more of the following:
All operations to which this unit applies are subject to stringent health, safety and environment (HSE) requirements, which may be imposed through state/territory or federal legislation, and these must not be compromised at any time. Where there is an apparent conflict between performance criteria and HSE requirements, the HSE requirements take precedence. |
Procedures |
All operations must be performed in accordance with relevant procedures. Procedures are written, verbal, visual, computer-based or in some other form, and include one or more of the following:
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Incident response |
Incident response includes one or more of the following:
Incident response actions must:
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Media strategy |
Media strategy must address:
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Briefings |
Briefings cover key information and developments about the incident, including one or more of the following:
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Problems |
Problems include one or more of the following:
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Hazards |
Hazards include one or more of the following:
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Unit Mapping Information
Release 1. Supersedes and is equivalent to PMAOMIR523B Manage corporate media requirements in a crisis
Links
Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=9fc2cf53-e570-4e9f-ad6a-b228ffdb6875