Modification History
New unit, superseding MSACMC614A Develop a communications strategy to support production - Equivalent
Unit Descriptor
This unit of competency covers the skills and knowledge required to develop and implement a communications strategy to support employees in a production or operational environment where competitive systems and practices are being implemented.
Application of the Unit
This unit applies to a person (who may be a manager, technical specialist or other person) who is required to analyse, plan, and determine and implement required communication strategies for production or operational employees engaged in implementing competitive systems and practices. The unit can also apply to planning and then implementing modifications to an existing strategy.
The unit applies to not only communicating information required to gain and maintain support for competitive systems and practices but also strategies that assist with the achievement of competitive systems and practices outcomes, such as visualisation strategies for layouts and employee information stations.
This unit primarily requires the application of skills associated with developing effective communication strategies. Problem solving, initiative and enterprise, and planning and organising are required to ensure communications are targeted and meet the needs of stakeholders. This unit also requires aspects of self-management and learning to ensure improvement of own communication effectiveness.
Licensing/Regulatory Information
Not applicable.
Pre-Requisites
Not applicable.
Employability Skills Information
This unit contains employability skills.
Elements and Performance Criteria Pre-Content
Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. |
Elements and Performance Criteria
1 |
Determine information needs of employees and production or operations systems |
1.1 |
Examine competitive systems and practices strategy and determine broad information framework |
1.2 |
Examine the production or operational processes and their requirements and determine the information needs of employees in these areas |
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1.3 |
Examine operational support areas and determine the information needs of employees |
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1.4 |
Discuss information used and desired with employees at all relevant levels, and involve team and other key personnel in strategy development to ensure awareness, learning and commitment |
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1.5 |
Examine control systems to determine their data needs |
2 |
Select communication strategy |
2.1 |
Analyse required information flows |
2.2 |
Determine access requirements by information users |
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2.3 |
Evaluate suitability of communication media for required information flows and access |
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2.4 |
Consider implications of contingencies and non-conformances for communication strategy |
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2.5 |
Discuss possible strategy with relevant stakeholders |
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2.6 |
Select an appropriate strategy or strategies |
3 |
Implement strategy |
3.1 |
Develop a list of what needs to be achieved |
3.2 |
Determine resources required to implement strategy |
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3.3 |
Obtain authority for communication media to be developed |
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3.4 |
Monitor development of communication media and take appropriate corrective action, as required |
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3.5 |
Deploy developed communication media |
4 |
Monitor ongoing situation |
4.1 |
Determine relevant indicators for communication strategy |
4.2 |
Monitor indicators |
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4.3 |
Re-evaluate communication needs on a regular basis |
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4.4 |
Make improvements to the communication strategy, as appropriate |
Required Skills and Knowledge
This section describes the skills and knowledge required for this unit. |
Required skills |
Required skills include:
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Required knowledge |
Required knowledge includes:
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Evidence Guide
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. |
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Critical aspects for assessment and evidence required to demonstrate competency in this unit |
A person who demonstrates competency in this unit must be able to provide evidence of the ability to:
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Context of and specific resources for assessment |
Assessment of performance must be undertaken in a workplace using or implementing one or more competitive systems and practices. Access may be required to:
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Method of assessment |
A holistic approach should be taken to the assessment. Competence in this unit may be assessed by using a combination of the following to generate evidence:
In all cases it is expected that practical assessment will be combined with targeted questioning to assess underpinning knowledge. Where applicable, reasonable adjustment must be made to work environments and training situations to accommodate ethnicity, age, gender, demographics and disability. |
Guidance information for assessment |
Assessment processes and techniques must be culturally appropriate and appropriate to the oracy, language and literacy capacity of the candidate and the work being performed. |
Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. |
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Competitive systems and practices |
Competitive systems and practices may include, but are not limited to:
Competitive systems and practices should be interpreted so as to take into account:
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Operations support areas |
Operations support areas refers to areas other than production and may be located in the organisation or be in an external organisation that provides support services as part of its business. Examples include:
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Information access requirements |
Information access requirements include:
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Communication media |
Communication media include:
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Stakeholders |
Stakeholders may include:
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Unit Sector(s)
Unit sector |
Competitive systems and practices |
Custom Content Section
Not applicable.