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Unit of competency details

ICTWEB306 - Develop web presence using social media (Release 1)

Summary

Usage recommendation:
Current
Mapping:
MappingNotesDate
Supersedes ICTWEB201 - Use social media tools for collaboration and engagement 20/Jul/2020

Release Status:
Current
Releases:
ReleaseRelease date
1 1 (this release) 21/Jul/2020

Companion volumes:
Unit of competency Assessment requirements

Delivery:
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Training packages that include this unit

Qualifications that include this unit

CodeSort Table listing Qualifications that include this unit by the Code columnTitleSort Table listing Qualifications that include this unit by the Title columnUsage RecommendationRelease
CUA30920 - Certificate III in MusicCertificate III in MusicCurrent1 
CUA20620 - Certificate II in MusicCertificate II in MusicCurrent1 
BSB30420 - Certificate III in Library and Information ServicesCertificate III in Library and Information ServicesCurrent1 
ICT30120 - Certificate III in Information TechnologyCertificate III in Information TechnologyCurrent1-3 
ICT20120 - Certificate II in Applied Digital TechnologiesCertificate II in Applied Digital TechnologiesCurrent1-2 
CUA20520 - Certificate II in Information and Cultural ServicesCertificate II in Information and Cultural ServicesCurrent1 
CUA31020 - Certificate III in Screen and MediaCertificate III in Screen and MediaCurrent1 
BSB40720 - Certificate IV in Library and Information ServicesCertificate IV in Library and Information ServicesCurrent1 
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Accredited courses that have this unit in the completion mapping

Classifications

SchemeCodeClassification value
ASCED Module/Unit of Competency Field of Education Identifier 080905 Practical Computing Skills  

Classification history

SchemeCodeClassification valueStart dateEnd date
ASCED Module/Unit of Competency Field of Education Identifier 080905 Practical Computing Skills  18/Sep/2020 
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Unit of competency

Modification History

Release 

Comments 

Release 1

This version first released with ICT Information and Communications Technology Training Package Version 6.0.

Application

This unit describes the skills and knowledge required to develop and drive social media traffic to an established website using social media platforms. It involves comparing, configuring and using different types of social networking tools and applications to increase web presence.

It applies to individuals in Information and Communications Technology (ICT) roles and use social media tools and applications in business environments

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Unit Sector

Web

Elements and Performance Criteria

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Prepare to use social media tools and applications

1.1 Establish social media requirements according to business specifications

1.2 Identify and analyse characteristics of social media platforms, tools and applications

1.3 Identify issues associated with social media tools and applications according to organisational guidelines and policies

1.4 Compare and discuss purpose and effect of social media platforms, tools and applications with required personnel

1.5 Compare and review tools and features of different social media platforms, tools and applications

2. Set up and use social media tools and applications

2.1 Identify social media tools and applications according to business specifications

2.2 Initiate and configure preferred social media tools and applications for use

2.3 Establish social media interface, using text and file content

2.4 Set up accounts for required users according to organisational procedures

2.5 Initiate social networking interaction and confirm security of collaboration

2.6 Link social media and web presence and create content as required

3. Review use of social media tools and application in developing web presence

3.1 Test and evaluate tools and applications according to organisational procedures

3.2 Test and fix errors and confirm website security according to organisational procedures

3.3 Determine whether use of social media tools is effective in developing web presence according to results

3.4 Review social media work and apply required changes according to organisational procedures

3.5 Confirm work performed with required personnel

Foundation Skills

This section describes those language, literacy, numeracy and employment skills that are essential to performance but not explicit in the performance criteria.

S KILL 

DESCRIPTION 

Reading
  • Extracts required information from technical and organisational documents

Writing
  • Develops content in a manner that supports and conveys information, using required structures and specialised language

Self-management
  • Identifies and applies legal and ethical responsibilities regarding use of social media tools
  • Makes routine decisions and implements standard procedures for routine tasks

Technology
  • Identifies and confirms purposes, specific functions and key features of basic digital systems and tools

Unit Mapping Information

Supersedes and is not equivalent to ICTWEB201 Use social media tools for collaboration and engagement.

Links

Companion Volume Implementation Guide is found on VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=a53af4e4-b400-484e-b778-71c9e9d6aff2

 

Assessment requirements

Modification History

Release 

Comments 

Release 1

This version first released with ICT Information and Communications Technology Training Package Version 6.0.

Performance Evidence

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

  • develop social networking presence and upload and link at least three different file types using social media platforms, tools and applications.

In the course of the above, the candidate must:

  • evaluate use of social media tools and application and action required changes
  • confirm security of social media interactions according to cyber security procedures and protocols
  • seek review from required personnel.

Knowledge Evidence

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

  • basic technical terminology in relation to social networking, social media applications and tools
  • basic methods of uploading images, text files, portable document format (PDF) files, audio files, video files and linking associated files
  • features and functions of social media applications
  • import and export software functions
  • different types of social media tools and applications, benefits and issues associated with their use
  • tagging process and facilitating collaborative folksonomy
  • social media applications
  • organisational procedures applicable to developing web presence through social media
  • cyber security procedures and protocols.

Assessment Conditions

Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.

This includes access to:

  • required hardware and its components
  • online resources
  • social media tools and applications that may be used to develop web presence through social media.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.

Links

Companion Volume Implementation Guide is found on VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=a53af4e4-b400-484e-b778-71c9e9d6aff2

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