Qualification details

ICA50911 - Diploma of Digital Media Technologies (Release 2)


Usage recommendation:
Supersedes and is equivalent to ICA50905 - Diploma of Information Technology (Multimedia)ICA50905 core units updated and reduced. Removal of entry requirements and prerequisites. Qualification made more flexible. Range of specialisation clusters reduced from seven (with no specialisation requirements) to one elective group only. Elective units added and technical content updated. OUTCOMES DEEMED EQUIVALENT. 17/Jul/2011
Is superseded by and equivalent to ICT50915 - Diploma of Digital Media TechnologiesUpdated to meet Standards for Training Packages. 24/Mar/2015

Release Status:
ReleaseRelease date
2 (this release) 07/Nov/2013
(View details for release 1) 18/Jul/2011

Units of competency

CodeSort Table listing Units of Competency by the Code columnTitleSort Table listing Units of Competency by the Title columnEssentialSort Table listing Units of Competency by the Essential column
ICASAS504A - Develop and conduct client acceptance testDevelop and conduct client acceptance testElective
ICAWEB516A - Research and apply emerging web technology trendsResearch and apply emerging web technology trendsElective
ICAGAM504A - Manage interactive media productionManage interactive media productionCore
CUSSOU302A - Record and mix a basic music demoRecord and mix a basic music demoElective
CUFDIG507A - Design digital simulationsDesign digital simulationsElective
CUVPHI519A - Investigate and exploit innovative imaging optionsInvestigate and exploit innovative imaging optionsElective
ICAGAM511A - Manage testing of games and interactive mediaManage testing of games and interactive mediaElective
CUFPOS401A - Edit screen content for fast turnaroundEdit screen content for fast turnaroundElective
ICAPRG527A - Apply intermediate object-oriented language skillsApply intermediate object-oriented language skillsElective
CUFDIG504A - Design gamesDesign gamesElective
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SchemeCodeClassification value
ANZSCO Identifier 232413 Multimedia Designer 
ASCO (occupation type) Identifier 2231-79 Computing Professionals Nec 
ASCED Qualification/Course Field of Education Identifier 0299 Other Information Technology 
Qualification/Course Level of Education Identifier 421 Diploma 
Taxonomy - Industry Sector N/A Multimedia Technology,Graphic Media 
Taxonomy - Occupation N/A Digital Media Designer 

Classification history

SchemeCodeClassification valueStart dateEnd date
ANZSCO Identifier 232413 Multimedia Designer 04/Nov/2011 
ASCO (occupation type) Identifier 2231-79 Computing Professionals Nec 04/Nov/2011 
ASCED Qualification/Course Field of Education Identifier 0299 Other Information Technology 04/Nov/2011 
Qualification/Course Level of Education Identifier 421 Diploma 18/Jul/2011 
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Modification History



Release 2

This Qualification released with ICA11 Information and Communications Technology Training Package version 2.0

Updated elective unit to most current version.

Release 1

This Qualification first released with ICA11 Information and Communications Technology Training Package version 1.0


This qualification provides the skills and knowledge for an individual to be competent in designing, developing and refining digital media technologies as an independent ICT specialist or as part of a team. It provides the opportunity to work in new and emerging digital media technology areas, such as online, and interactive design and development, and with tools and equipment, such as software, Web 2 tools, technologies and mobile devices.

Job roles 

Possible job titles relevant to this qualification include:

  • digital media designer
  • digital media developer
  • digital media developer/engineer
  • digital media authoring specialist
  • digital media producer.

Pathways Information

Pathways into the qualification 

Preferred pathways for candidates considering this qualification include:

  • after achieving ICA40811 Certificate IV in Digital Media Technologies, or other relevant qualifications or units equivalent to the core of ICA40811.


  • with demonstrated vocational experience in a range of work environments, such as digital media, games development, animation, graphics design or similar roles.

Pathways from the qualification 

ICA60111 Advanced Diploma of Information Technology or other ICA11 Advanced Diploma or Vocational Graduate qualifications.

Licensing/Regulatory Information

There is no link between this qualification and licensing, legislative or regulatory requirements. However users should confirm requirements with the relevant federal, state or territory authority. There may be some alignment with industry standard certification competencies.

Entry Requirements

There are no entry requirements for this qualification.

Employability Skills Summary

The following table contains a summary of the employability skills required by industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.

Employability skill 

Industry/enterprise requirements for this qualification 


  • communicating concepts and solutions for complex issues to colleagues and clients
  • using plain English, literacy and communication skills in relation to analysis, evaluation and presentation of information
  • researching emerging digital media technology trends
  • generating and presenting ideas and concepts
  • writing and presenting complex technical reports, with supporting documentation


  • briefing design team members and allocating work roles to facilitate the orderliness and timeliness of the design process
  • participating in teams concerned with planning and evaluating the production of digital media products

Initiative and enterprise

  • making adjustments or recommendations to enhance the design according to the brief and in consultation with the client
  • transferring and applying theoretical concepts and technical or creative skills to a range of situations

Planning and organising

  • designing the production cycle and project plan for a digital media product
  • using project planning skills in relation to scope, time, cost, quality, communications and risk management


  • ensuring projects meet client specifications
  • resolving technical problems by re-designing or amending the brief in consultation with the client


  • taking personal responsibility and autonomy in performing complex technical operations or organising others


  • investigating and becoming conversant with current privacy legislation
  • providing learning and development opportunities for the project team


  • determining technology needs, including sourcing, purchasing, installing, configuring and testing digital media components of both software and hardware

Packaging Rules

Packaging Rules

Total number of units = 18 

7 core units  plus

11 elective units 

The elective units consist of:

  • up to 11  from the elective units listed below
  • up to 3  from elsewhere in ICA11 or any other Training Package or accredited course at Diploma or Advanced Diploma level .

The elective units chosen must be relevant to the work outcome and meet local industry needs.

Core units 

BSBCRT501A Originate and develop concepts

BSBOHS509A Ensure a safe workplace

ICAGAM504A Manage interactive media production

ICAICT418A Contribute to copyright, ethics and privacy in an IT environment

ICAICT419A Work effectively in the digital media industry

ICAICT515A Verify client business requirements

ICAPMG501A Manage IT projects

Elective units 

CUFDIG502A Design web environments

CUFDIG503A Design e-learning resources

CUFDIG504A Design games

CUFDIG507A Design digital simulations

CUFPOS201A Perform basic vision and sound editing

CUFPOS401A Edit screen content for fast turnaround

CUSSOU302A Record and mix a basic music demo

CUSSOU502A Produce sound recordings

CUVPHI519A Investigate and exploit innovative imaging options

ICADBS504A Integrate database with a website

ICADMT501A Incorporate and edit digital video

ICAGAM507A Develop intermediate 3-D software for games and interactive media

ICAGAM511A Manage testing of games and interactive media

ICAGAM512A Create and implement designs for a 3-D games environment

ICAGAM514A Design and create models for a 3-D and digital effects environment

ICAICT406A Build a graphical user interface

ICAICT511A Match IT needs with the strategic direction of the enterprise

ICAICT514A Identify and manage the implementation of current industry-specific technologies

ICAPRG409A Develop mobile applications

ICAPRG413A Use a library or pre-existing components

ICAPRG418A Apply intermediate programming skills in another language

ICAPRG425A Use structured query language

ICAPRG527A Apply intermediate object-oriented language skills

ICASAS504A Develop and conduct client acceptance test

ICAWEB429A Create a markup language document to specification

ICAWEB501A Build a dynamic website

ICAWEB516A Research and apply emerging web technology trends