Unit of competency
Modification History
Release 1. This is the first release of this unit of competency in the DEF Defence Training Package. |
Application
This unit specifies the skills and knowledge required to identify material that is suitable for publication in all forms of media. It includes identifying sources for potential stories and relevant public affairs objectives, and establishing story points or themes. This unit applies to Defence public affairs personnel but it could apply to any personnel who work in this field. The skills and knowledge described in this unit must be applied within the legislative, regulatory and policy environment in which they are carried out. Organisational policies and procedures must be consulted and adhered to. Persons undertaking this unit work under indirect supervision or as part of a team, and perform specific tasks in familiar contexts. No licensing, legislative or certification requirements apply to this unit at the time of publication. |
Pre-requisite Unit
Not applicable |
Competency Field
Defence Public Affairs |
Unit Sector
Not applicable. |
Elements and Performance Criteria
ELEMENTS |
PERFORMANCE CRITERIA |
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Elements describe the essential outcomes. |
Performance criteria describe the performance needed to demonstrate achievement of the element. |
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1 |
Identify and/or locate sources for potential stories |
1.1 |
Obtain and analyse material about organisational issues and current affairs in accordance with operational procedures |
1.2 |
Maintain and engage with a network of relevant stakeholders |
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1.3 |
Maintain a professional resource collection |
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1.4 |
Assess information for newsworthiness and audience appeal |
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2 |
Identify relevant public affairs objectives |
2.1 |
Identify public affairs objectives and constraints |
2.2 |
Identify client needs and factor into planning |
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2.3 |
Identify and involve key relevant stakeholders to achieve outcomes |
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3 |
Establish likely story ‘angle’ |
3.1 |
Identify potential story approach that will be of interest to target audience |
3.2 |
Identify relevant factors affecting research for stories |
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3.3 |
Consult with or obtain clearance from appropriate stakeholders to ensure story angle is consistent with organisational mission, in accordance with operational procedures |
Foundation Skills
Foundation skills essential to performance are explicit in the performance criteria of this unit of competency. |
Range of Conditions
Range is restricted to essential operating conditions and any other variables essential to the work environment. Non-essential conditions may be found in the Companion Volume Implementation Guide. |
Unit Mapping Information
This unit replaces and is equivalent to DEFPA002 Identify material suitable for media publication. |
Links
Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=6bdbab1e-11ed-4bc9-9cba-9e1a55d4e4a9