Modification History
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CUVPHI523A |
This version first released with CUV11 Visual Arts, Craft and Design Training Package version 1.0 |
Unit Descriptor
This unit describes the performance outcomes, skills and knowledge required to produce media photo images for newspaper and magazine editors.
Application of the Unit
This unit applies to the production of media photo images. Media photo imaging covers the production of images for publication in newspapers, magazines, reports and communications.
Media photographers usually work unsupervised, although they are often accompanied by journalists and may also work with a range of creative personnel, including make-up/beauty artists, fashion and/or food stylists, graphic designers and clients.
This unit aligns to the workflow associated with the press and public relations industry and requires the application of skills and knowledge in order to interpret and follow editor/editorial team assignments; work with journalists, graphic designers, members of the public and a range of professional personnel (e.g. police, firemen, ambulance, security guards); work in environments of charged human emotion and stress; undertake post-shoot processing and image optimisation; supply/transmit images in electronic or physical form; and liaise/consult with a range of associated and allied persons, work teams, government agencies and private enterprise.
Licensing/Regulatory Information
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Pre-Requisites
Not applicable.
Employability Skills Information
This unit contains employability skills.
Elements and Performance Criteria Pre-Content
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Element |
Performance Criteria |
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Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. |
Elements and Performance Criteria
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1. Liaise with client to determine media assignment |
1.1 Research sources of information for contemporary styles and conceptual or aesthetic approaches to similar subject material 1.2 Meet with editor, editorial/PR team or journalist to define or refine shoot requirements 1.3 Evaluate requirements of the media assignment and destination publication usage and confirm with appropriate people |
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2. Prepare for shoot |
2.1 Consider shoot requirements, research and adopt professional practice arrangements for shoot, and confirm with appropriate people 2.2 Prepare shoot management timelines and make appropriate shoot preparations 2.3 Negotiate with necessary parties for access to locations and other subjects |
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3. Shoot images and optimise work to client specifications |
3.1 Capture images within shoot context and record necessary detail for caption 3.2 Optimise images to necessary specifications using media industry standards and complete caption details 3.3 Output and transmit media product 3.4 Archive images appropriately |
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4. Wrap up and review shoot |
4.1 Check and reinstate equipment 4.2 Review response from editor, editorial/PR team or journalist and consider personal performance within shoot context 4.3 Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot |
Required Skills and Knowledge
This section describes the skills and knowledge required for this unit.
Required skills
- photo imaging skills to:
- create meaningful images in private and public spaces in a respectful manner
- optimise and create files and film, including FTP, to photo imaging industry standards
- research skills to:
- compare contemporary styles and conceptual or aesthetic approaches to media, press and public relations photo imaging
- maintain professional practice arrangements for media, press and public relations photo imaging
- critical thinking skills to:
- recognise and address barriers to effective photo imaging workflow
- reflect on and analyse own performance
- literacy skills to write basic captions to accompany media photo images
- numeracy skills to maintain records of travelling and out-of-pocket expenses for reimbursement purposes
- communication skills to:
- clarify access and release issues relevant to street photography, property releases and photographing in public spaces
- deal empathetically and clearly direct subjects
- negotiate access with subjects and media product developers
- negotiate prices and fair exchange of services with clients and project stakeholders
- recognise and overcome tension and nervousness in subjects
- resolve complaints and disputes
- seek feedback from clients on shoot progress and image selection
- speak at editorial team meetings and maximise networking opportunities
- work effectively with diversity
- learning skills to review personal performance within shoot context
- planning and organising skills to:
- interpret and respond to photo imaging briefs
- organise shoots on location or in studio and prepare shoot management timelines
- problem-solving skills to identify and rectify equipment malfunction and failure
- teamwork skills to work with an editorial/PR team
- technology skills to check and reinstate equipment.
Required knowledge
- business practice, including partnerships, contracts, intellectual property, copyright, legal, moral, insurance, financial, budget, political, OHS, licences and permits
- media, press and PR photo imaging environment, including practices and products
- moral and ethical issues relevant to media photo imaging
- relationship between photo imaging practitioner and employers, the community, professional bodies and associations
- procedures for selecting, testing and evaluating technology to determine its suitability for media photo imaging purposes
- traditions and contemporary issues that inform media photo imaging practice
- protocols for working with government institutions and regulations relating to media environment.
Evidence Guide
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
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Overview of assessment |
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Critical aspects for assessment and evidence required to demonstrate competency in this unit |
Evidence of the ability to:
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Context of and specific resources for assessment |
Assessment must ensure:
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Method of assessment |
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling). |
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Guidance information for assessment |
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
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Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
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Sources of information may include: |
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Shoot requirements may include: |
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Destination publication usage may include: |
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Appropriate people may include: |
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Professional practice arrangements may include: |
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Shoot preparations may include: |
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Shoot context may include: |
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Optimise images may include: |
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Media product may include: |
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Unit Sector(s)
Visual communication – photo imaging
