Modification History
Version |
Comments |
CUVPHI522A |
This version first released with CUV11 Visual Arts, Craft and Design Training Package version 1.0 |
Unit Descriptor
This unit describes the performance outcomes, skills and knowledge required to provide photo imaging services for domestic clients.
Application of the Unit
This unit applies to the provision of domestic portrait photo imaging services. The unit deals with documenting and producing in images key moments, moods and events based around families, individuals and gatherings. The domestic photographer creates and delivers images with a quality and consistency greater than that achieved by an enthusiast.
Domestic portrait images and creative products have no agreed resale value by the subject and are for personal collection or use. Domestic portrait photographers are often responsible for supervising assistants.
This unit aligns to the workflow associated with the professional domestic portrait photo imaging sector and requires the application of skills and knowledge to respond to the needs of domestic clients, prepare pricing schedules, plan and prepare shoots, process and optimise images, supply images and integrated presentation products, bill clients, and liaise/consult with a range of allied persons and work teams.
Licensing/Regulatory Information
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Pre-Requisites
Not applicable.
Employability Skills Information
This unit contains employability skills.
Elements and Performance Criteria Pre-Content
Element |
Performance Criteria |
Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. |
Elements and Performance Criteria
1. Select domestic photo imaging services to market to public clients |
1.1 Research sources of information for contemporary styles and conceptual or aesthetic approaches to domestic subjects 1.2 Develop a studio style and determine its relevance and suitability to intended target audience 1.3 Develop work samples representative of studio style for marketing and promotional purposes 1.4 Prepare pricing schedule, order forms, terms of trade and contracts for domestic photo imaging services 1.5 Research and adopt professional practice arrangements for shoot and confirm with appropriate people 1.6 Promote and market domestic photo imaging services to potential clients |
2. Liaise with client and prepare for shoot |
2.1 Meet with client to confirm shoot responsibilities and define or refine shoot requirements 2.2 Employ empathetic questioning to determine and refine the required domestic photo imaging services 2.3 Consider shoot requirements and make test shots to refine skills for shoot 2.4 Prepare shoot management timelines and make appropriate shoot preparations 2.5 Negotiate with necessary parties for access to locations and other subjects |
3. Shoot images, and proof and optimise work to client specifications |
3.1 Capture images to agreed style and content within shoot context 3.2 Work with a production team, proof images and seek feedback from client on shoot progress and image selection 3.3 Optimise images to agreed client specifications using industry standards 3.4 Output optimised images and/or integrated presentation products to agreed client specifications using a range of service suppliers |
4. Wrap up and review shoot |
4.1 Maintain quality and working condition of equipment, studio and props 4.2 Review pricing schedule and prepare invoice for client 4.3 Review client response and personal performance within shoot context 4.4 Catalogue and archive optimised images and/or integrated presentation products appropriately 4.5 Maintain contractual and financial records for business and taxation purposes 4.6 Update work samples of domestic photo imaging services for marketing and promotional purposes 4.7 Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot |
Required Skills and Knowledge
This section describes the skills and knowledge required for this unit.
Required skills
- photo imaging skills to:
- create meaningful images in private and public spaces in a respectful manner
- create, optimise and archive files and film to domestic photo imaging industry standards
- use industry-standard digital media, design and presentation technologies
- research skills to:
- compare contemporary styles and conceptual or aesthetic approaches to domestic photo imaging
- maintain professional practice arrangements for domestic photo imaging
- critical thinking skills to:
- recognise and address barriers to effective photo imaging workflow
- reflect on and analyse own performance
- literacy skills to develop and interpret business documents and contracts
- numeracy skills to:
- maintain contractual and financial records for business and taxation purposes
- prepare budgets, quotations and invoices for clients
- planning and organising skills to:
- coordinate activities of assistants and production teams
- interpret and respond to photo imaging briefs
- organise shoots on location and in studio and prepare shoot management timelines
- communication skills to:
- develop rapport with subjects and recognise and overcome tension and nervousness that may arise from subjects having photographs taken
- establish and nourish industry links with suppliers, contractors and employees
- negotiate prices and fair exchange of services with clients and project stakeholders
- relate to individuals and groups from a diverse range of age groups, religious, racial and cultural areas
- resolve complaints and disputes
- seek feedback from clients on shoot progress and image selection
- work effectively with diversity and deal empathetically with subjects
- learning skills to review personal performance within shoot context
- problem-solving skills to identify and rectify equipment malfunction and failure
- teamwork skills to work with a production team
- technology skills to check and reinstate equipment, studio and props.
Required knowledge
- domestic photo imaging practices and products
- business practice, including partnerships, contracts, intellectual property, copyright, legal, moral, insurance, financial, budget, political, OHS, licences and permits
- relationship between photo imaging practitioner and clients
- procedures for selecting, testing and evaluating technology to determine suitability for domestic production purposes
- traditions and contemporary issues that inform domestic photo imaging practice
- protocols for working with government institutions and regulations relating to domestic photo imaging practice.
Evidence Guide
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment |
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Critical aspects for assessment and evidence required to demonstrate competency in this unit |
Evidence of the ability to:
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Context of and specific resources for assessment |
Assessment must ensure:
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Method of assessment |
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling). |
Guidance information for assessment |
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
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Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Sources of information may include: |
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Domestic subjects may include: |
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Studio style may include: |
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Domestic photo imaging services may include: |
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Professional practice arrangements may include: |
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Appropriate people may include: |
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Shoot responsibilities may include: |
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Shoot requirements may include: |
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Shoot preparations may include: |
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Shoot context may include: |
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Production team may include: |
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Proof images may include: |
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Optimise images may include: |
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Service suppliers may include: |
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Unit Sector(s)
Visual communication – photo imaging