Modification History
Version |
Comments |
CUVIND401A |
This version first released with CUV11 Visual Arts, Craft and Design Training Package version 1.0 |
Unit Descriptor
This unit describes the performance outcomes, skills and knowledge required to communicate effectively with a range of arts professionals about cultural and business activities.
Application of the Unit
Practitioners, administrators or managers who work with a broad range of arts professionals apply the skills and knowledge in this unit. They could be working in the public or private sector and they could be interacting with arts professionals in contexts such as community projects, exhibitions, events or festivals.
This work is carried out under limited supervision.
Licensing/Regulatory Information
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Pre-Requisites
Not applicable.
Employability Skills Information
This unit contains employability skills.
Elements and Performance Criteria Pre-Content
Element |
Performance Criteria |
Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. |
Elements and Performance Criteria
1. Determine communication requirements |
1.1 In consultation with relevant personnel, identify arts professionals with whom communication is needed 1.2 Clarify the type of information needed from the perspective of both parties 1.3 Gather information to support the communication process |
2. Exchange information with arts professionals |
2.1 Organise mutually convenient interactions with arts professionals 2.2 Communicate purpose and expected outcomes of interactions with arts professionals 2.3 Present information in formats appropriate to contexts and within required timeframes 2.4 Seek information from arts professionals to meet identified needs within required timeframes 2.5 Establish rapport with arts professionals using verbal and non-verbal communication processes 2.6 Identify and act on potential barriers to effective communication with arts professionals |
3. Establish and maintain professional relationships |
3.1 Establish relationships in a manner that promotes goodwill and trust between own organisation and arts professionals 3.2 Build trust and respect in business relationships through use of effective communication skills and techniques 3.3 Identify and take up opportunities to maintain regular contact with arts professionals 3.4 Proactively seek and act on information needed to maintain sound business relationships 3.5 Honour agreements within the scope of individual responsibility 3.6 Nurture relationships through regular contact and use of effective interpersonal and communication styles |
Required Skills and Knowledge
This section describes the skills and knowledge required for this unit.
Required skills
- communication skills to:
- discuss and negotiate issues with arts professionals in a mutually beneficial way
- relate to people from diverse backgrounds and people with diverse abilities
- work collaboratively with others to establish rapport and build relationships with arts professionals
- initiative and enterprise skills to view issues from the perspective of others and to anticipate reactions accordingly
- planning and organising skills to:
- gather information required for interaction with arts professionals in a logical way
- organise interactions with others in a timely fashion
- self-management skills to develop and manage own professional relationships.
Required knowledge
- different roles of arts professionals and how they relate to a range of arts organisations
- different contexts in which arts professionals operate
- typical communication requirements between arts organisations and arts professionals
- principles and techniques for effective communication and networking
- sources of information about arts organisations and arts professionals.
Evidence Guide
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment |
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Critical aspects for assessment and evidence required to demonstrate competency in this unit |
Evidence of the ability to:
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Context of and specific resources for assessment |
Assessment must ensure:
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Method of assessment |
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling). |
Guidance information for assessment |
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
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Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Relevant personnel may include: |
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Arts professionals may be associated with: |
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Information may relate to: |
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Interactions may be written or verbal, formal or informal, and may include: |
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Outcomes may relate to: |
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Verbal communication processes may include: |
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Non-verbal communication processes may include: |
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Barriers to effective communication may include: |
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Ways to establish relationships may involve: |
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Opportunities may include: |
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Unit Sector(s)
Industry capability – industry context