Qualification details

Modification History

Version	Comments
CUV60411	This version first released with CUV11 Visual Arts, Craft and Design Training Package version 1.0

Description

This qualification reflects the role of graphic designers who have a command of wide-ranging, highly specialised technical, creative and conceptual skills and knowledge in visual communication. These skills allow designers to conceive, negotiate and realise design concepts for complex projects using sophisticated communication, organisational and project management skills. They may take responsibility for the work of others in terms of establishing and monitoring systems to ensure the effective production of work.

Graphic designers work in many different commercial and community contexts across both print and digital media. Their work as professional designers may include or have links to areas such as advertising and promotion, art direction, branding, corporate identity, instructional design, packaging, signage and web design.

Pathways Information

Pathways into the qualification 

People entering this qualification will generally possess CUV50311 Diploma of Graphic Design and this is highly recommended. Depending on specific competencies achieved they may also enter the qualification with a Diploma qualification in a related area, such as interactive digital media or information technology. Alternatively people will have significant workplace experience in graphic design or a related area of work.

Pathways from the qualification 

People with CUV60411 Advanced Diploma of Graphic Design possess a specialised range of conceptual, technical and organisational skills that allow them to work as a professional graphic designer. They are also able to undertake learning in the higher education sector in diverse areas, such as IT, screen and media or art and design.

Licensing/Regulatory Information

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

Entry Requirements

To enter this qualification, people must have the skills and knowledge described in the following units of competency:

• CUVGRD501A Research visual communication history and theory
• CUVGRD502A Produce graphic designs for 2-D and 3-D applications
• CUVGRD503A Produce typographic design solutions
• CUVGRD504A Create and manipulate graphics
• CUVGRD505A Design and manipulate complex layouts.

Those skills and knowledge may have been acquired through graphic design work experience or through formal study.

Employability Skills Summary

The following table contains a summary of the employability skills as identified by the visual arts, craft and design industries for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.

Employability skill	Industry/enterprise requirements for this qualification
Communication	articulating and debating complex ideas communicating effectively with clients and others on creative, technical and management issues researching information to enhance own practice developing and maintaining effective networks reading and interpreting a range of complex information related to working at a professional level in the creative arts industry presenting and promoting work to others developing design documentation
Teamwork	building professional collaborative relationships maximising the potential of individual strengths within a collaborative creative project
Problem-solving	developing and applying a range of strategies to resolve issues in design projects managing technical, creative and planning challenges in design projects evaluating the effectiveness of different design solutions
Initiative and enterprise	initiating creative and innovative ideas and solutions refining own individual style of creative expression at a professional level integrating knowledge of current and emerging trends in own design work
Planning and organising	establishing clear goals for design projects managing design projects from initial concepts through to completion managing resources to address complex design and management challenges integrating and balancing competing priorities in the work process
Self-management	reviewing and reflecting on own work practice researching and critically analysing current and emerging industry business practices engaging with industry at a professional level integrating professional standards and codes into own practice
Learning	developing and extending professional expertise in a range of graphic design and broader management skills using research and networks to proactively extend own skills and professional opportunities identifying opportunities to maintain and enhance industry knowledge and engagement developing and maintaining the legal knowledge required to operate a professional practice
Technology	maximising the potential of graphic design technologies to solve complex graphic design challenges using the internet as a sophisticated research tool

Packaging Rules

Total number of units = 15 

8 core units  plus 

7 elective units  

The elective units consist of:

• 4 from the list of elective units below
• of the remaining 3 units:

• up to 3 may be from the list of elective units below
• up to 3 may be from a Diploma or above in any currently endorsed Training Package
• up to 2 may be from an accredited course at Diploma level or above.

The elective units chosen must be relevant to the work outcome and meet local industry needs.

Core units 

BSBDES502A Establish, negotiate and refine a design brief

BSBDES601A Manage design realisation

BSBIPR501A Manage intellectual property to protect and grow business

BSBPMG510A Manage projects

CUVGRD601A Engage in the business of graphic design

CUVGRD602A Originate graphic designs for complex briefs

CUVGRD603A Extend typographic design expertise

CUVPRP505A Establish and maintain safe professional practice

Elective units 

Art, craft and design 

CUVACD501A Refine drawing and other visual representation tools

CUVACD502A Create observational drawings

CUVACD503A Select and refine a specialised drawing technique

CUVACD504A Research and apply light and colour

CUVACD506A Refine 2-D design ideas and processes

CUVACD507A Refine 3-D design ideas and processes

CUVACD512A Work with photomedia in creative practice

CUVACD601A Extend professional expertise with drawing and other visual representation tools

Communication design 

BSBADV509A Create mass print media advertisements

BSBADV510A Create mass electronic media advertisements

CUVGRD604A Develop and execute advertising concepts

CUVGRD605A Develop graphic designs for the built environment

CUVGRD606A Develop graphic designs for packaging

CUVGRD607A Develop graphic designs for branding and identity

Copyright and IP 

BSBIPR401A Use and respect copyright

Creative thinking 

BSBCRT501A Originate and develop concepts

BSBCRT601A Research and apply concepts and theories of creativity

E-business 

BSBEBU501A Investigate and design e business solutions

BSBEBU502A Implement e business solutions

SITXICT001A Build and launch a website for a small business

Design 

BSBDES501A Implement design solutions

BSBDES602A Research global design trends

BSBDES701A Research and apply design theory

CUVDES601B Design innovative products

Digital media 

CUFDIG401A Author interactive media

CUFDIG403A Create user interfaces

CUFDIG501A Coordinate the testing of interactive media products

CUFDIG502A Design web environments

CUFDIG503A Design e-learning resources

CUFDIG506A Design interaction

CUFDIG507A Design digital simulations

Information technology 

ICAWEB501A Build a dynamic website

ICAWEB505A Develop complex web page layouts

ICAWEB506A Develop complex cascading style sheets

ICAWEB508A Develop website information architecture

ICAWEB516A Research and apply emerging web technology trends

Innovation 

BSBINN501A Establish systems that support innovation

BSBINN502A Build and sustain an innovative work environment

BSBINN601B Manage organisational change

Learning and development 

BSBWOR501B Manage personal work priorities and professional development

Photo imaging 

CUVPHI529A Employ colour management in a digital imaging workplace

Professional practice 

CUVPRP601A Originate a body of independent creative work

CUVPRP602A Collaborate in professional creative projects

CUVPRP604A Publicly present a body of own creative work

CUVPRP606A Extend expertise in a specialised art form to professional level

Research 

CUVRES601A Extend cultural research expertise

Sustainability 

CUVPRP504A Establish and maintain environmentally sustainable creative practice

Visual communication 

CUVDIG501A Refine digital art techniques

CUVDIG502A Investigate technologies for the creation of digital art

CUVILL501A Develop professional illustrations

CUVILL502A Refine illustration techniques

CUVPHI516A Research the role and use of the photo image in visual communication

CUVPHI518A Explore the descriptive and emotive nature of photo lighting

CUVPHI525A Plan, capture and exploit visual art photo images

CUVPHI531A Investigate and refine alternative approaches to photomedia

Writing 

BSBWRT401A Write complex documents

BSBWRT501A Write persuasive copy

CUFWRT601A Write scripts

Selecting electives for different outcomes 

The following examples are designed to assist in the selection of appropriate electives for particular outcomes at this level, but are in no way prescriptive.

Graphic designer specialising in advertising 

Core units plus:

• BSBADV509A Create mass print media advertisements
• BSBADV510A Create mass electronic media advertisements
• BSBCRT501A Originate and develop concepts
• BSBWRT501A Write persuasive copy
• CUVACD512A Work with photomedia in creative practice
• CUVGRD604A Develop and execute advertising concepts
• CUVPRP602A Collaborate in professional creative projects

Graphic designer specialising in illustration and drawing 

Core units plus:

• BSBDES602A Research global design trends
• BSBDES701A Research and apply design theory
• CUVACD502A Create observational drawings
• CUVACD503A Select and refine a specialised drawing technique
• CUVILL501A Develop professional illustrations
• CUVILL502A Refine illustration techniques
• CUVPRP606A Extend expertise in a specialised art form to professional level