Modification History
Not applicable.
Unit Descriptor
This unit describes the skills and knowledge required to originate a project in cultural industries and develop the concept to that stage where it becomes the basis of a creative and effective production.
This unit describes the skills and knowledge required to originate a project in cultural industries and develop the concept to that stage where it becomes the basis of a creative and effective production
Application of the Unit
Not applicable.
Licensing/Regulatory Information
Not applicable.
Pre-Requisites
Not applicable.
Employability Skills Information
Not applicable.
Elements and Performance Criteria Pre-Content
Not applicable.
Elements and Performance Criteria
|
Elements and Performance Criteria |
|||
|
Element |
Performance Criteria |
||
|
1 |
Clarify creative ideas |
1.1 |
Identify purpose of production and who the audience/user for the product will be |
|
1.2 |
Refine the concept in terms of purpose, broad content, style, aesthetic effect, intended audience and other factors depending on the medium |
||
|
1.3 |
Identify a range of different, innovative and creative solutions |
||
|
1.4 |
Document the concept in an appropriate format |
||
|
2 |
Investigate approaches to the realisation of the idea |
2.1 |
Identify possible approaches and media to be used to achieve the desired outcome |
|
2.2 |
Evaluate the impact of different approaches and the creativity and technical feasibility of each |
||
|
2.3 |
Consult with appropriate personnel, identifying and discussing a range of creative and technical approaches |
||
|
2.4 |
Investigate the effects and advantages of various combinations of media to be used to achieve a creative, innovative and appropriate outcome |
||
|
2.5 |
Identify the resources and equipment required by the project |
||
|
3 |
Evaluate possible approaches |
3.1 |
Determine advantages and disadvantages of each approach/strategy based on criteria such as creativity, appropriateness to the user/audience, technical feasibility |
|
3.2 |
Determine any constraints to realisation of the concept |
||
|
3.3 |
Evaluate approaches and select the approach which will result in achieving the desired outcome |
||
|
4 |
Develop the concept to an operational level |
4.1 |
Develop a detailed specification for the project in terms of creativity, the audience/user, budget, and technical requirements |
|
4.2 |
Review the plan and the detailed specification and refine them |
||
|
4.3 |
Specify the creative and technical requirements of the production |
||
Required Skills and Knowledge
Not applicable.
Evidence Guide
Underpinning skills and knowledge
Assessment must include evidence of essential knowledge of, and skills in, the following areas:
principles of effective and creative design
visual design and communication principles
the range of media available
the variety of methods available
the theory of human/machine interaction
principles of adult learning and instructional techniques
technical feasibility
Linkages to other units
This unit underpins effective performance in a range of cultural industry units. It is recommended that this unit is delivered/assessed in conjunction with other units which have a design and/or project base.
Critical aspects of evidence
This unit of competence applies to a range of industry sectors. The focus of assessment will depend on the industry sector. Assessment must be customised to meet the needs of the particular sector in which performance is being assessed. Assessment should only address those variable circumstances, listed in the range of variables statements, which apply to the chosen context.
The following evidence is critical to the judgement of competence in this unit:
the ability to generate creative and effective concepts and evaluate them
the ability to translate an original idea into a concrete proposal
the ability to document a proposal using a method appropriate to the audience
Method and context of assessment
Assessment may take place on the job, off the job or a mix of both of these. Off the job assessment must be undertaken in a closely simulated workplace environment.
Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:
practical demonstration (direct observation may need to occur on more than one occasion to establish consistency of performance)
role play
case studies
work samples or simulated workplace activities
oral questioning/interview aimed at evaluating the processes used in developing and realising the creative concept
projects/reports/logbooks
third party reports and authenticated prior achievements
portfolios of evidence which demonstrate the processes used in developing and realising the creative concept
Evidence of competence would be best obtained by evaluation of a number of concept development tasks ensuring coverage of a wide range of styles and activities.
The assessment should cover the full range of information needed to evaluate proposals and take the development of an effective and creative project forward to the production stage.
Resource requirements
This unit of competency does not have any significant resource requirements but access to a computer and appropriate software to develop the proposal would be useful.
Underpinning skills and knowledge
Assessment must include evidence of essential knowledge of, and skills in, the following areas:
principles of effective and creative design
visual design and communication principles
the range of media available
the variety of methods available
the theory of human/machine interaction
principles of adult learning and instructional techniques
technical feasibility
Linkages to other units
This unit underpins effective performance in a range of cultural industry units. It is recommended that this unit is delivered/assessed in conjunction with other units which have a design and/or project base.
Critical aspects of evidence
This unit of competence applies to a range of industry sectors. The focus of assessment will depend on the industry sector. Assessment must be customised to meet the needs of the particular sector in which performance is being assessed. Assessment should only address those variable circumstances, listed in the range of variables statements, which apply to the chosen context.
The following evidence is critical to the judgement of competence in this unit:
the ability to generate creative and effective concepts and evaluate them
the ability to translate an original idea into a concrete proposal
the ability to document a proposal using a method appropriate to the audience
Method and context of assessment
Assessment may take place on the job, off the job or a mix of both of these. Off the job assessment must be undertaken in a closely simulated workplace environment.
Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:
practical demonstration (direct observation may need to occur on more than one occasion to establish consistency of performance)
role play
case studies
work samples or simulated workplace activities
oral questioning/interview aimed at evaluating the processes used in developing and realising the creative concept
projects/reports/logbooks
third party reports and authenticated prior achievements
portfolios of evidence which demonstrate the processes used in developing and realising the creative concept
Evidence of competence would be best obtained by evaluation of a number of concept development tasks ensuring coverage of a wide range of styles and activities.
The assessment should cover the full range of information needed to evaluate proposals and take the development of an effective and creative project forward to the production stage.
Resource requirements
This unit of competency does not have any significant resource requirements but access to a computer and appropriate software to develop the proposal would be useful.
Range Statement
Media considered may include :
film
video
audio
still pictures
text
art work
live performances
multimedia
internet
Purposes of the production may be provision of :
education
entertainment
information
documentary
advertisement
game
Formats for documentation may include :
proposal to be submitted to a funding body
brief for a consultant
technical specification document
description of a creative proposal for inhouse consideration
Appropriate personnel to consult may include :
designers
IT personnel
film/television professionals
educators
designers
writers
musicians
clients/customers
heads of department
other technical staff
other specialist creative and administrative staff
Factors to be considered include :
length of program/film
navigation/flow (mm)
delivery platform (mm)
interactivity (mm)
level of skill and understanding required for use
Constraints to the project may be :
cost
finance
skilled experts
personnel
equipment
technical difficulty
Resources and equipment may include :
all the specialist staff required for successful development of the proposed product
computers
application software
video and audio equipment
editing equipment
Media considered may include :
film
video
audio
still pictures
text
art work
live performances
multimedia
internet
Purposes of the production may be provision of :
education
entertainment
information
documentary
advertisement
game
Formats for documentation may include :
proposal to be submitted to a funding body
brief for a consultant
technical specification document
description of a creative proposal for inhouse consideration
Appropriate personnel to consult may include :
designers
IT personnel
film/television professionals
educators
designers
writers
musicians
clients/customers
heads of department
other technical staff
other specialist creative and administrative staff
Factors to be considered include :
length of program/film
navigation/flow (mm)
delivery platform (mm)
interactivity (mm)
level of skill and understanding required for use
Constraints to the project may be :
cost
finance
skilled experts
personnel
equipment
technical difficulty
Resources and equipment may include :
all the specialist staff required for successful development of the proposed product
computers
application software
video and audio equipment
editing equipment
Unit Sector(s)
Not applicable.
