Qualification details

CUF60107 - Advanced Diploma of Screen and Media (Release 1)

Summary

Releases:
ReleaseStatusRelease date
1 1 (this release)Current 11/Nov/2010

Usage recommendation:
Superseded
Mapping:
MappingNotesDate
Is superseded by CUA60615 - Advanced Diploma of Screen and MediaUpdated to meet Standards for Training Packages. Changes to core and clarification of packaging rules. Unit codes updated. 14/Jan/2016
Supersedes and is equivalent to CUF60501 - Advanced Diploma of Multimedia 10/Nov/2010

Training packages that include this qualification

Units of competency

CodeSort Table listing Units of Competency by the Code columnTitleSort Table listing Units of Competency by the Title columnEssential
BSBADV602B - Develop an advertising campaignDevelop an advertising campaign N/A
BSBADV604B - Execute an advertising campaignExecute an advertising campaign N/A
BSBADV605B - Evaluate campaign effectivenessEvaluate campaign effectiveness N/A
BSBCOM501B - Identify and interpret compliance requirementsIdentify and interpret compliance requirements N/A
BSBCON601A - Develop and maintain business continuity plansDevelop and maintain business continuity plans N/A
BSBCON701A - Establish and review the business continuity management framework and strategiesEstablish and review the business continuity management framework and strategies N/A
BSBCRT501A - Originate and develop conceptsOriginate and develop concepts N/A
BSBCRT601A - Research and apply concepts and theories of creativityResearch and apply concepts and theories of creativity N/A
BSBFIM601A - Manage financesManage finances N/A
BSBINN501A - Establish systems that support innovationEstablish systems that support innovation N/A
Items per page 10 | 20 | 50 | 100
Displaying items 1 - 10 of 67

Classifications

SchemeCodeClassification value
ANZSCO Identifier 212100 Artistic Directors, And Media Producers And Presenters 
ASCO (occupation type) Identifier 4992-23 Production Assistant (Film, Television Or Radio) 
ASCED Qualification/Course Field of Education Identifier 1007 Communication And Media Studies 
Qualification/Course Level of Education Identifier 411 Advanced Diploma 
Taxonomy - Industry Sector N/A Television and Radio Production,Broadcasting Production,Film Production 
Taxonomy - Occupation N/A Games Designer,Screen Writer,Broadcast Technical Officer,Radio Station Manager,Producer (Film and Television),Special Effects Designer,Artistic Director,Director of Photography,Director,Animation Designer 

Classification history

SchemeCodeClassification valueStart dateEnd date
ANZSCO Identifier 212100 Artistic Directors, And Media Producers And Presenters 11/Nov/2010 
ASCO (occupation type) Identifier 4992-23 Production Assistant (Film, Television Or Radio) 11/Nov/2010 
ASCED Qualification/Course Field of Education Identifier 1007 Communication And Media Studies 11/Nov/2010 
Qualification/Course Level of Education Identifier 411 Advanced Diploma 11/Nov/2010 
The content being displayed has been produced by a third party, while all attempts have been made to make this content as accessible as possible it cannot be guaranteed. If you are encountering issues following the content on this page please consider downloading the content in its original form

Modification History

Not applicable.

Description

Descriptor 

This qualification reflects the role of individuals who analyse, design and execute judgements using wide-ranging technical, creative, conceptual or managerial competencies in the film, television, radio and digital media industries. Their knowledge base may be specialised or broad. These individuals are often accountable for group outcomes.

Job roles 

  • Executive producer
  • Games developer
  • Producer/director/screen writer

Pathways Information

Qualification pathways 

Pathways into the qualification 

Candidates may enter the qualification with limited vocational experience and without a relevant lower-level qualification.

Licensing/Regulatory Information

Licensing , legislative , regulatory and certification considerations 

There is no direct link between this qualification and licensing, legislative and/or regulatory requirements. However, where required, a unit of competency will specify relevant licensing, legislative and/or regulatory requirements that impact on the unit.

Entry Requirements

Not applicable.

Employability Skills Summary

EMPLOYABILITY SKILLS QUALIFICATION SUMMARY 

The following table contains a summary of the employability skills required by a producer/director/screenwriter based on the units listed above. Using this employability skills summary as an example, trainers and assessors can work out how employability skills would apply to other job roles relevant to the qualification to include important industry application of employability skills in learning and assessment strategies.

Employability Skill 

Industry /enterprise requirements for this qualification include :

Communication

  • interpreting and clarifying briefs and production documentation
  • articulating the rationale for concepts in ways that promote constructive discussion with others
  • documenting concepts clearly and concisely
  • conveying concepts and visions to production, post-production and cast members
  • conveying concepts and characterisation requirements to performers
  • working with performers to produce quality performances that build on experience gained through rehearsals
  • providing constructive feedback to performers
  • reaching consensus on the most appropriate performers for specific roles
  • coordinating production meetings and briefing staff to achieve required outcomes
  • providing clear verbal and non-verbal cues during shoots
  • writing scripts that meet creative production requirements
  • negotiating script amendments through use of appropriate assertive strategies

Teamwork

  • conducting effective negotiations with members of a creative team
  • working collaboratively with production staff and performers during rehearsals and shoots
  • demonstrating strong leadership qualities
  • presenting draft scripts to team members and responding positively to constructive feedback
  • seeking and responding to creative ideas and suggestions from others
  • working collaboratively to generate and evaluate concepts and ideas

Problem-solving

  • developing concept proposals that take account of practical implementation issues
  • addressing and solving problems and challenges in a timely and collaborative manner

Initiative and enterprise

  • generating a range of innovative concepts and ideas
  • being proactive in identifying market requirements
  • thinking laterally when developing solutions to meet market requirements
  • taking a visionary approach to developing concepts and ideas
  • developing original, innovative and creative approaches in the scriptwriting process
  • experimenting with narrative styles and elements to develop a creative long-term vision
  • using and organising visual narrative elements in original and innovative ways
  • demonstrating originality and innovative approaches in the creative directing process
  • being open to a wide range of ideas and approaches to visualising scripts and interpreting characters
  • generating original and fresh approaches to visualising scripts
  • being flexible enough to make last-minute adjustments if unforeseen circumstances arise
  • balancing creative and technical requirements
  • finding creative solutions to problems identified during the process of story conferencing or preparing pitch presentations

Planning and organising

  • using market research findings to inform the development of concepts
  • analysing complex outlines/scripts to inform decision making and planning
  • undertaking background research to enhance understanding and appreciation of production contexts
  • scheduling auditions
  • planning and coordinating all aspects of pre-production, production and post-production
  • interpreting, monitoring and adjusting budgets and cost estimates

Self-management

  • working under pressure to tight deadlines
  • providing appropriate and timely production documentation
  • managing a number of tasks concurrently
  • evaluating own contribution to creative solutions

Learning

  • locating and using resources to broaden own creative experience
  • experimenting with narrative conventions and elements to develop and extend one's own directing practice
  • refining the quality of performances through an ongoing process of experimentation
  • improving scripts through self-reflection and redrafting after feedback

Technology

  • using standard word processing and spreadsheet applications
  • directing a range of professional camera, lighting and sound operations in single and multi-camera environments

Packaging Rules

Packaging Rules 

Total number of units  = 16 

2 core units 

14 elective units 

12 elective units  must be selected from the Group A  and/or Group B elective units  listed below.

The remaining elective units  may be selected from the elective units listed any endorsed Training Package or accredited course at the same qualification level.

No more than 3 units  may be selected from the Group B units .

No more than 4 elective units  previously achieved can be counted towards the qualification.

Electives must be relevant to the work outcome, local industry requirements and the qualification level.

Core units 

Creative thinking 

BSBCRT501A Originate and develop concepts

BSBCRT601A Research and apply concepts and theories of creativity

Group A units 

Advertising 

BSBADV602B Develop an advertising campaign

BSBADV604B Execute an advertising campaign

BSBADV605B Evaluate campaign effectiveness

Animation and digital effects 

CUFANM402A Create digital visual effects

CUFANM503A Design animation and digital visual effects

Audio /sound 

CUSSOU501A Develop sound designs

CUSSOU503A Implement sound design

CUSSOU601A Manage production of sound designs

CUSSOU602A Manage production of sound recordings

Broadcasting 

CUFBRD501A Operate master control

Camera /cinematography 

CUFCAM601A Direct cinematography for screen productions

Compliance 

BSBCOM501B Identify and interpret compliance requirements

CUFCMP501A Manage and exploit copyright arrangements

Digital content and imaging 

CUFDIG501A Coordinate the testing of interactive media products

CUFDIG502A Design web environments

CUFDIG504A Design games

CUFDIG505A Design information architecture

CUFDIG506A Design interaction

CUFDIG507A Design digital simulations

Directing 

CUFDRT501A Direct rehearsals of performers

CUFDRT502A Direct performers

CUFDRT601A Establish the creative vision for screen productions

CUFDRT602A Audition and select performers

CUFDRT603A Direct screen production crews

CUFDRT604A Devise camera coverage

CUFDRT605A Collaborate with editors during post-production

Financial management 

BSBFIM601A Manage finances

BSBPUB503A Manage fundraising and sponsorship activities

Human resource management 

BSBMGT502B Manage people performance

BSBMGT615A Contribute to organisation development

BSBMGT605B Provide leadership across the organisation

Innovation 

BSBINN501A Establish systems that support innovation

BSBINN502A Build and sustain an innovative work environment

BSBINN601A Manage organisational change

International trade 

BSBREL502A Build international business networks

Lighting 

CUFLGT501A Conceive and develop lighting designs

Management 

BSBCON601A Develop and maintain business continuity plans

BSBCON701A Establish and renew the business continuity management framework and strategies

BSBPMG510A Manage projects

OHS 

BSBOHS509A Ensure a safe workplace

Post production 

CUFPOS501A Edit complex screen productions

Production planning and management 

CUETEM08B Realise productions

CUFPPM504A Manage locations for film and media productions

CUFPPM601A Plan and manage film and media pre-production

CUFPPM602A Plan and manage film and media post-production

Scenery and set construction 

CUEPRP501A Conceive, develop and realise props designs

CUESET501A Conceive, develop and realise set designs

Strategic management 

BSBMGT608B Manage innovation and continuous improvement

BSBMGT616A Develop and implement strategic plans

BSBMGT617A Develop and implement a business plan

Sustainability 

BSBSUS501A Develop workplace policy and procedures for sustainability

Workforce development 

TAADES503B Research and design e-learning resources

TAADES504B Develop and evaluate e-learning resources

TAATAS501B Undertake organisational training needs analysis

Writing 

BSBWRT501A Write persuasive copy

CUFWRT501A Develop storylines and treatments

CUFWRT601A Write scripts

CUFWRT602A Edit scripts

Group B units 

Marketing 

(no more than three units may be chosen from this competency field )

BSBMKG603B Manage the marketing process

BSBMKG605B Evaluate international marketing opportunities

BSBMKG606B Manage international marketing programs

BSBMKG607B Manage market research

BSBMKG608A Develop organisational marketing objectives

BSBMKG609A Develop a marketing plan

Selecting electives for different outcomes 

The context for this qualification varies, and this must guide the selection of elective units. Examples of appropriate elective units for particular outcomes at this level follow.

Executive producer 

Core units plus:

  • CUFDRT601A Establish the creative vision for screen productions
  • CUFDRT605A Collaborate with editors during post-production
  • BSBFIM601A Manage finances
  • BSBINN502A Build and sustain an innovative work environment
  • BSBMGT615A Contribute to organisation development
  • BSBREL502A Build international business networks
  • CUFCMP501A Manage and exploit copyright arrangements
  • BSBCOM501B Identify and interpret compliance requirements
  • BSBMKG501B Identify and evaluate marketing opportunities
  • BSBMKG605B Evaluate international marketing opportunities
  • BSBMKG606B Manage international marketing programs
  • BSBMKG609A Develop a marketing plan
  • BSBMGT616A Develop and implement strategic plans
  • BSBMGT617A Develop and implement a business plan

Producer /director /screen writer 

Core units plus:

  • CUFDRT601A Establish the creative vision for screen productions
  • CUFDRT602A Audition and select performers
  • CUFDRT501A Direct rehearsals of performers
  • CUFDRT502A Direct performers
  • CUFDRT603A Direct screen production crews
  • CUFDRT604A Devise camera coverage
  • CUFDRT605A Collaborate with editors during post-production
  • CUFWRT501A Develop storylines and treatments
  • CUFWRT601A Write scripts
  • CUFWRT602A Edit scripts
  • CUFPPM601A Plan and manage film and media pre-production
  • CUFPPM602A Plan and manage film and media post-production
  • CUETEM08B Realise productions
  • CUFPPM504A Manage locations for film and media productions

Games developer 

Core units plus:

  • BSBINN502A Build and sustain an innovative work environment
  • BSBFIM601A Manage finances
  • CUFDIG504A Design games
  • CUFDIG505A Design information architecture
  • CUFDIG507A Design interaction
  • CUFDIG508A Design digital simulations
  • BSBREL502A Build international business networks
  • CUFCMP501A Manage and exploit copyright arrangements
  • BSBCOM501B Identify and interpret compliance requirements
  • BSBMKG605B Evaluate international marketing opportunities
  • BSBMKG606B Manage international marketing programs
  • BSBMKG609A Develop a marketing plan
  • BSBMGT616A Develop and implement strategic plans
  • BSBMGT617A Develop and implement a business plan

Training component details
The following details are displayed for each different NRT:-

Training packages

- Training package details
- Training package components

Qualifications

- Qualification details
- Qualification components

Accredited courses

- Accredited course details

Modules

- Module details

Units of competency

- Units of competency details
- Unit components

Skill sets

- Skill set details
- Skill set components

Click on the Export link to export the NRT information to MS Word or PDF.

Click on the Manage notification link to create or change a notification for this NRT.

When selecting the Display history check box a set of tables will appear displaying a log of historical values describing what has changed and when over time.

If you have access to make changes to an NRT, click on the Edit link on the upper right hand side of the summary box.