Modification History
Not applicable.
Unit Descriptor
This unit describes the skills and knowledge required to provide assistance with a range of marketing activities. As such it requires a general knowledge of marketing and promotional activities, including research, the production of promotional materials and the ways in which individuals are responsible for the promotion of an organisation and its services.
This unit describes the skills and knowledge required to provide assistance with a range of marketing activities. As such it requires a general knowledge of marketing and promotional activities, including research, the production of promotional materials and the ways in which individuals are responsible for the promotion of an organisation and its services
Application of the Unit
Not applicable.
Licensing/Regulatory Information
Not applicable.
Pre-Requisites
Not applicable.
Employability Skills Information
Not applicable.
Elements and Performance Criteria Pre-Content
Not applicable.
Elements and Performance Criteria
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Elements and Performance Criteria |
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Element |
Performance Criteria |
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1 |
Complete marketing related tasks |
1.1 |
Source a range of relevant internal and external marketing information |
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1.2 |
Access information and assess for relevance and applicability |
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1.3 |
Prepare and distribute promotional materials in accordance with instructions and the needs of particular activities |
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1.4 |
Liaise with relevant colleagues in relation to marketing activities within the scope of individual responsibility |
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2 |
Promote the organisation |
2.1 |
Present the organisation's identity accurately and confidently to relevant individuals and organisations |
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2.2 |
Make appropriate contact with external stakeholders and promote the organisation in the wider community |
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2.3 |
Maintain accurate records of contact with those external to the organisation |
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2.4 |
Identify appropriate industry events and other networking opportunities and attend as appropriate |
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2.5 |
Share knowledge obtained through networking with colleagues to enhance marketing activities |
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Required Skills and Knowledge
Not applicable.
Evidence Guide
Underpinning skills and knowledge
Assessment must include evidence of the following knowledge and skills:
sources of marketing-related information appropriate to the industry sector
basic research skills encompassing identification of sources, questioning and active listening to elicit information, note-taking, sorting and processing information
written and oral communication skills for conveying information clearly, concisely and coherently
general knowledge of the market for different types of products and services in the relevant industry context
ways in which different types of businesses present and promote products and services, relevant to the industry sector
formats and features of different types of promotional materials, and ways in which they can be produced
networking and distribution channels relevant to the industry sector
interpersonal skills particularly in relation to networking with industry colleagues
literacy skills sufficient to interpret a broad range of marketing information and material.
Linkages to other units
This unit has linkages to a range of other units, and combined assessment and or training with those units may be appropriate, for example:
CUEMAR03B - Undertake marketing activities.
Critical aspects of evidence
The following evidence is critical to the judgement of competence in this unit:
general knowledge of marketing activities in the context of the relevant industry sector
research and communication skills to source and present information effectively.
Method and context of assessment
The assessment context must provide for:
practical demonstration of skills through completion of marketing-related tasks for a specific industry purpose
liaison with others to reflect the interpersonal aspects of this unit
Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:
evaluation of promotional materials on which the candidate has worked
evaluation of material researched by the candidate in response to a particular need
oral or written questioning to assess general knowledge of marketing as it applies to a specific organisation industry context
review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.
Assessment methods should closely reflect workplace demands and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties such as speakers of languages other than English, remote communities and those with interrupted schooling).
Resource requirements
Assessment of this unit requires access to:
resources required for marketing activities.
Key competencies in this unit
Key competencies are built in to all workplace competencies. The table below describes those applicable to this unit. Trainers and assessors should ensure that they are addressed in training and assessment.
Level 1 = Perform
Level 2 = Administer and Manage
Level 3 = Design and Evaluate
Collecting , analysing and organising ideas and information (2)
Reviewing competitor information.
Communicating ideas and information (2)
Drafting a flyer to promote an event.
Planning and organising activities (2)
Organising meetings on marketing issues.
Working with others and in teams (1)
Liaising with supervisor to determine work requirements.
Using mathematical ideas and techniques (1)
Using budget information.
Solving problems (1)
Dealing with conflicting information.
Using technology (1)
Using the Internet for research.
Underpinning skills and knowledge
Assessment must include evidence of the following knowledge and skills:
sources of marketing-related information appropriate to the industry sector
basic research skills encompassing identification of sources, questioning and active listening to elicit information, note-taking, sorting and processing information
written and oral communication skills for conveying information clearly, concisely and coherently
general knowledge of the market for different types of products and services in the relevant industry context
ways in which different types of businesses present and promote products and services, relevant to the industry sector
formats and features of different types of promotional materials, and ways in which they can be produced
networking and distribution channels relevant to the industry sector
interpersonal skills particularly in relation to networking with industry colleagues
literacy skills sufficient to interpret a broad range of marketing information and material.
Linkages to other units
This unit has linkages to a range of other units, and combined assessment and or training with those units may be appropriate, for example:
CUEMAR03B - Undertake marketing activities.
Critical aspects of evidence
The following evidence is critical to the judgement of competence in this unit:
general knowledge of marketing activities in the context of the relevant industry sector
research and communication skills to source and present information effectively.
Method and context of assessment
The assessment context must provide for:
practical demonstration of skills through completion of marketing-related tasks for a specific industry purpose
liaison with others to reflect the interpersonal aspects of this unit
Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:
evaluation of promotional materials on which the candidate has worked
evaluation of material researched by the candidate in response to a particular need
oral or written questioning to assess general knowledge of marketing as it applies to a specific organisation industry context
review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.
Assessment methods should closely reflect workplace demands and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties such as speakers of languages other than English, remote communities and those with interrupted schooling).
Resource requirements
Assessment of this unit requires access to:
resources required for marketing activities.
Key competencies in this unit
Key competencies are built in to all workplace competencies. The table below describes those applicable to this unit. Trainers and assessors should ensure that they are addressed in training and assessment.
Level 1 = Perform
Level 2 = Administer and Manage
Level 3 = Design and Evaluate
Collecting , analysing and organising ideas and information (2)
Reviewing competitor information.
Communicating ideas and information (2)
Drafting a flyer to promote an event.
Planning and organising activities (2)
Organising meetings on marketing issues.
Working with others and in teams (1)
Liaising with supervisor to determine work requirements.
Using mathematical ideas and techniques (1)
Using budget information.
Solving problems (1)
Dealing with conflicting information.
Using technology (1)
Using the Internet for research.
Range Statement
The following explanations identify how this unit may be applied in different workplaces, sectors and circumstances.
Marketing related tasks could be very varied in nature and may include :
research
organisational tasks
document/brochure production
liaison with internal or external stakeholders.
Internal and external marketing information may relate to :
competitors
product/service development
media options
consumer preferences.
Relevant colleagues may include :
head of department
supervisor
other personnel within the organisation
clients
suppliers.
Marketing and promotional material may include :
media releases
advertisements
flyers
posters
invitations
newsletters.
Relevant individuals /organisations may include :
internal and external stakeholders
the press
community groups
clubs and societies
significant individuals.
The following explanations identify how this unit may be applied in different workplaces, sectors and circumstances.
Marketing related tasks could be very varied in nature and may include :
research
organisational tasks
document/brochure production
liaison with internal or external stakeholders.
Internal and external marketing information may relate to :
competitors
product/service development
media options
consumer preferences.
Relevant colleagues may include :
head of department
supervisor
other personnel within the organisation
clients
suppliers.
Marketing and promotional material may include :
media releases
advertisements
flyers
posters
invitations
newsletters.
Relevant individuals /organisations may include :
internal and external stakeholders
the press
community groups
clubs and societies
significant individuals.
Unit Sector(s)
Not applicable.
