Unit of competency details

CUEFOH03C - Provide seating and ticketing advice (Release 1)


Usage recommendation:
Is superseded by and equivalent to CUAFOH301 - Provide seating and ticketing servicesUpdated to meet Standards for Training Packages. 20/Nov/2013
Supersedes and is equivalent to CUEFOH03B - Provide seating and ticketing adviceUpdated and equivalent 13/Nov/2010

Release Status:
ReleaseRelease date
1 1 (this release) 12/Nov/2010

Training packages that include this unit


SchemeCodeClassification value
ASCED Module/Unit of Competency Field of Education Identifier 080501 Sales  

Classification history

SchemeCodeClassification valueStart dateEnd date
ASCED Module/Unit of Competency Field of Education Identifier 080501 Sales  28/Apr/2009 
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Modification History

Not applicable.

Unit Descriptor

Unit descriptor 

This unit describes the skills and knowledge required to advise customers on seating facilities and to provide general information on ticket categories, prices and availability.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

Application of the Unit

Application of the unit 

Box office personnel apply the skills and knowledge outlined in this unit. People in this role draw on detailed product knowledge of performances/events and venues. Typically they would be employed at theatre, cinema and event venues which could have one or more auditoria.

This unit has strong linkages to the following units, and combined training and/or assessment is recommended:

  • WRRS1B Sell products and services
  • CUEFOH07B Process financial transactions
  • CUEFOH08B Process incoming customer orders.

Licensing/Regulatory Information

Not applicable.


Prerequisite units 

Employability Skills Information

Employability skills 

This unit contains employability skills.

Elements and Performance Criteria Pre-Content

Elements describe the essential outcomes of a unit of competency.

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide.

Elements and Performance Criteria



1. Develop and update knowledge of venues facilities, seating and performances

1.1. Identify and access information sources for current and accurate information  on venue/s, facilities, seating and performances/sessions/events

1.2. Read and accurately interpret information on all aspects of venue seating and ticketing , including consideration of issues affecting customers with special needs 

1.3. Record and store information  for future use, in accordance with organisational systems

2. Provide seating and ticketing information

2.1. Provide accurate information on costs of all ticket  categories, including any concessional rates

2.2. Provide accurate information on performance/session/event commencement and conclusion times, as requested

2.3. Provide information on facilities and services provided for customers with special needs, as required

2.4. Advise customers on nature of seating , including location and viewing details

2.5. Consider special requests or customers with special needs when selecting seats 

2.6. Make appropriate recommendations for alternative or future performances/sessions/events as appropriate

2.7. Provide accurate advice on refund and exchange policy and procedures and clearly reinforce these issues

2.8. Handle all enquiries and sales in an efficient and polite manner according to the speed requirements of the sales situation

2.9. Seek advice or assistance from colleagues as required

3. Issue tickets

3.1. Check that all equipment and materials  are available and operational before commencing ticket issue

3.2. Issue tickets  and receipts, if required, in accordance with organisational procedures and ticketing  system

3.3. Check tickets before providing them to customer and reconfirm details to the customer

Required Skills and Knowledge


This section describes the skills and knowledge required for this unit.

Required skills 

  • literacy skills sufficient to accurately interpret seating and ticketing information
  • numeracy skills sufficient to calculate numbers of seats, advise on pricing information

Required knowledge 

  • information systems used by venues in relation to seating and ticketing
  • product knowledge of venue facilities, seating layout and prices as appropriate to the organisation
  • product knowledge of venue performances/sessions/events times as appropriate to the organisation
  • broad understanding of the different types and styles of performances/sessions/events as appropriate to the organisation or industry sector
  • special facilities and services available to people with special needs
  • procedures and systems for determining availability of tickets
  • ticket issuing systems, as appropriate to the organisation
  • payment, refund and exchange policy and procedures

Evidence Guide


The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment 

Critical aspects for assessment and evidence required to demonstrate competency in this unit 

The following evidence is critical to the judgement of competence in this unit:

  • ability to access appropriate information on venue facilities, and all operational aspects of the performance/session/event - times, prices, ticketing categories
  • provision of accurate seating and ticketing advice and issuance of tickets within industry-realistic timeframes
  • ability to provide information and advice which matches customer needs and requests.

Context of and specific resources for assessment 

The assessment context must provide for:

  • practical demonstration of skills in providing information for multiple ticketing products to meet varying customer needs
  • processing requests within typical workplace time constraints, eg serving a physical or telephone queue of customers waiting to access seating and ticketing information
  • interaction with and involvement of a customer group to whom information and advice can be provided.

Method of assessment 

Assessment may incorporate a range of methods to assess practical skills and the application of essential underpinning knowledge, and might include:

  • direct observation of the candidate providing information and advice and issuing tickets
  • case studies to assess ability to match product to customer needs/requests
  • review of documentation, information manuals or notes kept by the candidate
  • written or oral questions and tests to assess knowledge of information sources and actual knowledge of venues, ticketing products and prices
  • review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.

Assessment methods should closely reflect workplace demands and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment 

Assessment of this unit requires access to:

  • typical industry information storage systems for venue, ticketing and performance/session/event information
  • tickets/passes.

Range Statement


The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Sources for current and accurate information  on venue/s, facilities, seating and performances/sessions/events may include:

  • formal familiarisation visits
  • hirer information sheets
  • information manuals
  • personal site observation/exploration
  • venue information sheets/manuals

Aspects of venue seating and ticketing  include:

  • categories of seating and features
  • changing configurations
  • general seating layout
  • scheduled dates and times for performances
  • viewing issues, e.g. full view, restricted view

Customers with special needs  may require:

  • hearing assistance
  • immobility access
  • special car parking
  • special seating
  • translation assistance
  • wheelchair access

Customers with special needs  may include:

  • aged people
  • first-time patrons
  • groups
  • infants
  • parents with young children
  • pregnant women
  • school groups
  • those with a disability
  • those with special or cultural needs
  • unaccompanied children
  • VIPs

Storage of information  may include:

  • card reference systems
  • computerised database of information
  • file notes of particular venues/performances/events/sessions
  • information manual

Tickets  may be issued:

  • manually
  • via a ticketing software system

Seating  and ticket advice may be provided by:

  • a ticketing agency
  • the venue itself

Selection of seats  may take into account:

  • best presentation of the venue - 'dressing the house'
  • best viewing position for the particular type of performance/event/session
  • special needs of the customer

Required equipment and materials  may include:

  • computer hardware
  • computer software
  • point of sale transaction documents and equipment

Advising on and issuing tickets  may take place:

  • over the counter/face-to-face
  • via fax or modem
  • via mail
  • via telephone
  • via the Internet or other electronic technology

Ticketing  software systems may include:

  • Bocs
  • Globe
  • Select
  • Softix
  • Ticketmaster

Unit Sector(s)

Unit sector 

Competency field

Competency field 

Media and entertainment production - front of house

Co-requisite units

Co-requisite units