Unit of competency
Modification History
Release |
Comments |
Release 1 |
This version first released with CUA Creative Arts and Culture Training Package version 2.0. |
Application
This unit describes the skills and knowledge required to write content for a range of purposes and platforms.
It applies to individuals who could be expected to write both original and re-purposed non-narrative content for websites, social media or for announcements on radio and television.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Unit Sector
Communication – Writing
Elements and Performance Criteria
ELEMENT |
PERFORMANCE CRITERIA |
Elements describe the essential outcomes. |
Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Prepare to write content |
1.1 Identify production requirements for content with relevant personnel 1.2 Identify purpose of content and publishing medium that may affect the way content will be written 1.3 Identify text-based content that may be incorporated and referenced, and organise copyright clearances as required 1.4 Cross-check with additional sources to find information where there are perceived gaps in text-based content 1.5 Analyse available data to identify needs and perspectives of target users and audience 1.6 Generate a range of ideas relevant to content purpose and target audience 1.7 Evaluate and select most appropriate content ideas and writing styles in consultation with relevant personnel |
2. Draft content |
2.1 Classify, structure and sequence content so it is easy to read or navigate 2.2 Draft content using writing and communication principles 2.3 Draft content using writing techniques appropriate to content purpose 2.4 Refine and redraft content to meet creative requirements 2.5 Check content complies with laws and codes of practice relevant to broadcasting and publication 2.6 Provide captions or descriptions for media assets as required 2.7 Apply presentation techniques to enhance readability 2.8 Proofread content and conduct readability tests if appropriate 2.9 Submit final draft to relevant personnel for consideration and review, where appropriate 2.10 Adopt safe ergonomic practices when using screens and keyboards for long periods of time |
3. Finalise content |
3.1 Incorporate feedback from relevant personnel into final content, where appropriate 3.2 Submit content by agreed deadline according to organisational procedures 3.3 Save and archive content according to enterprise procedures 3.4 Seek feedback from relevant personnel on content and writing process and note areas for improvement, where appropriate |
Foundation Skills
This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.
Skill |
Performance Criteria |
Description |
Reading |
1.1-1.5, 1.7, 2.1, 2.2, 2.4, 2.5, 2.7, 2.8, 3.1 |
|
Writing |
1.5-1.7, 2.1-2.4, 2.6-2.8, 3.1, 3.3, 3.4 |
|
Oral Communication |
1.1, 1.5, 1.7, 2.9, 3.1, 3.4 |
|
Navigate the world of work |
1.3, 2.5, 2.10 |
|
Interact with others |
1.1, 1.5, 1.7, 2.9, 3.1, 3.4 |
|
Get the work done |
1.1-1.7, 2.1-2.4, 3.2, 3.3 |
|
Unit Mapping Information
Code and title current version |
Code and title previous version |
Comments |
Equivalence status |
CUAWRT301 Write content for a range of media |
CUFWRT301A Write content for a range of media |
Updated to meet Standards for Training Packages. Minor edits to performance criteria. |
Equivalent unit |
Links
Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=1db201d9-4006-4430-839f-382ef6b803d5