Release 

Comments 

Release 1

This version first released with CUA Creative Arts and Culture Training Package version 2.0.

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Prepare to write content

1.1 Identify production requirements for content with relevant personnel

1.2 Identify purpose of content and publishing medium that may affect the way content will be written

1.3 Identify text-based content that may be incorporated and referenced, and organise copyright clearances as required

1.4 Cross-check with additional sources to find information where there are perceived gaps in text-based content

1.5 Analyse available data to identify needs and perspectives of target users and audience

1.6 Generate a range of ideas relevant to content purpose and target audience

1.7 Evaluate and select most appropriate content ideas and writing styles in consultation with relevant personnel

2. Draft content

2.1 Classify, structure and sequence content so it is easy to read or navigate

2.2 Draft content using writing and communication principles

2.3 Draft content using writing techniques appropriate to content purpose

2.4 Refine and redraft content to meet creative requirements

2.5 Check content complies with laws and codes of practice relevant to broadcasting and publication

2.6 Provide captions or descriptions for media assets as required

2.7 Apply presentation techniques to enhance readability

2.8 Proofread content and conduct readability tests if appropriate

2.9 Submit final draft to relevant personnel for consideration and review, where appropriate

2.10 Adopt safe ergonomic practices when using screens and keyboards for long periods of time

3. Finalise content

3.1 Incorporate feedback from relevant personnel into final content, where appropriate

3.2 Submit content by agreed deadline according to organisational procedures

3.3 Save and archive content according to enterprise procedures

3.4 Seek feedback from relevant personnel on content and writing process and note areas for improvement, where appropriate

Skill 

Performance 

Criteria 

Description 

Reading

1.1-1.5, 1.7, 2.1, 2.2, 2.4, 2.5, 2.7, 2.8, 3.1

• Organises and evaluates ideas and information from a range of complex texts
• Analyses text based content

Writing

1.5-1.7, 2.1-2.4, 2.6-2.8, 3.1, 3.3, 3.4

• Documents complex relationships between ideas and information using writing and communication principles
• Writes routine correspondence using appropriate writing styles

Oral Communication

1.1, 1.5, 1.7, 2.9, 3.1, 3.4

• Seeks views and opinions of others
• Obtains information by listening and questioning
• Discusses ideas and solutions
• Uses clear language to contribute information and express requirements

Navigate the world of work

1.3, 2.5, 2.10

• Follows copyright legislations as required
• Complies with broadcasting and publication laws and codes
• Complies with work health and safety (WHS) as required

Interact with others

1.1, 1.5, 1.7, 2.9, 3.1, 3.4

• Consults with relevant personnel to select most appropriate content ideas and utilises feedback to finalise content
• Presents information in a way easily understood by others

Get the work done

1.1-1.7, 2.1-2.4, 3.2, 3.3

• Adopts a logical and methodical approach to the process of clarifying content, drafting and proofreading to meet creative requirements
• Adopts a consistent approach to the process of researching, identifying, writing and editing text-based material and meets all deadlines as required
• Sources information and reference material in a timely fashion
• Generates a range of text-based content ideas relevant to purpose
• Uses digital tools to draft and edit content.

Code and title  

current version 

Code and title 

previous version 

Comments 

Equivalence status 

CUAWRT301 Write content for a range of media

CUFWRT301A Write content for a range of media

Updated to meet Standards for Training Packages.

Minor edits to performance criteria.

Equivalent unit

Release 

Comments 

Release 1

This version first released with CUA Creative Arts and Culture Training Package version 2.0.