Unit of competency details

CUAWRT301 - Write content for a range of media (Release 1)

Summary

Releases:
ReleaseStatusRelease date
1 1 (this release)Current 15/Jan/2016

Usage recommendation:
Current
Mapping:
MappingNotesDate
Supersedes and is equivalent to CUFWRT301A - Write content for a range of mediaUpdated to meet Standards for Training Packages. Minor edits to performance criteria. 14/Jan/2016


Training packages that include this unit

Qualifications that include this unit

CodeTitleSort Table listing Qualifications that include this unit by the Title columnRelease
CUA41215 - Certificate IV in Screen and MediaCertificate IV in Screen and Media 
CUA40915 - Certificate IV in Music IndustryCertificate IV in Music Industry 
CUA40715 - Certificate IV in DesignCertificate IV in Design 
CUA40213 - Certificate IV in Community CultureCertificate IV in Community Culture 2-3 
CUA31115 - Certificate III in Visual ArtsCertificate III in Visual Arts 
CUA31015 - Certificate III in Screen and MediaCertificate III in Screen and Media 
CUA30915 - Certificate III in Music IndustryCertificate III in Music Industry 
CUA30715 - Certificate III in Design FundamentalsCertificate III in Design Fundamentals 
CUA30615 - Certificate III in Arts AdministrationCertificate III in Arts Administration 
CUA30515 - Certificate III in Aboriginal and Torres Strait Islander Cultural ArtsCertificate III in Aboriginal and Torres Strait Islander Cultural Arts 
Items per page 10 | 20 | 50 | 100
Displaying items 1 - 10 of 11

Classifications

SchemeCodeClassification value
ASCED Module/Unit of Competency Field of Education Identifier 100705 Written Communication 

Classification history

SchemeCodeClassification valueStart dateEnd date
ASCED Module/Unit of Competency Field of Education Identifier 100705 Written Communication 24/Jun/2016 
The content being displayed has been produced by a third party, while all attempts have been made to make this content as accessible as possible it cannot be guaranteed. If you are encountering issues following the content on this page please consider downloading the content in its original form

Unit Of competency

Modification History

Release 

Comments 

Release 1

This version first released with CUA Creative Arts and Culture Training Package version 2.0.

Application

This unit describes the skills and knowledge required to write content for a range of purposes and platforms.

It applies to individuals who could be expected to write both original and re-purposed non-narrative content for websites, social media or for announcements on radio and television.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Unit Sector

Communication – Writing

Elements and Performance Criteria

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Prepare to write content

1.1 Identify production requirements for content with relevant personnel

1.2 Identify purpose of content and publishing medium that may affect the way content will be written

1.3 Identify text-based content that may be incorporated and referenced, and organise copyright clearances as required

1.4 Cross-check with additional sources to find information where there are perceived gaps in text-based content

1.5 Analyse available data to identify needs and perspectives of target users and audience

1.6 Generate a range of ideas relevant to content purpose and target audience

1.7 Evaluate and select most appropriate content ideas and writing styles in consultation with relevant personnel

2. Draft content

2.1 Classify, structure and sequence content so it is easy to read or navigate

2.2 Draft content using writing and communication principles

2.3 Draft content using writing techniques appropriate to content purpose

2.4 Refine and redraft content to meet creative requirements

2.5 Check content complies with laws and codes of practice relevant to broadcasting and publication

2.6 Provide captions or descriptions for media assets as required

2.7 Apply presentation techniques to enhance readability

2.8 Proofread content and conduct readability tests if appropriate

2.9 Submit final draft to relevant personnel for consideration and review, where appropriate

2.10 Adopt safe ergonomic practices when using screens and keyboards for long periods of time

3. Finalise content

3.1 Incorporate feedback from relevant personnel into final content, where appropriate

3.2 Submit content by agreed deadline according to organisational procedures

3.3 Save and archive content according to enterprise procedures

3.4 Seek feedback from relevant personnel on content and writing process and note areas for improvement, where appropriate

Foundation Skills

This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.

Skill 

Performance 

Criteria 

Description 

Reading

1.1-1.5, 1.7, 2.1, 2.2, 2.4, 2.5, 2.7, 2.8, 3.1

  • Organises and evaluates ideas and information from a range of complex texts
  • Analyses text based content

Writing

1.5-1.7, 2.1-2.4, 2.6-2.8, 3.1, 3.3, 3.4

  • Documents complex relationships between ideas and information using writing and communication principles
  • Writes routine correspondence using appropriate writing styles

Oral Communication

1.1, 1.5, 1.7, 2.9, 3.1, 3.4

  • Seeks views and opinions of others
  • Obtains information by listening and questioning
  • Discusses ideas and solutions
  • Uses clear language to contribute information and express requirements

Navigate the world of work

1.3, 2.5, 2.10

  • Follows copyright legislations as required
  • Complies with broadcasting and publication laws and codes
  • Complies with work health and safety (WHS) as required

Interact with others

1.1, 1.5, 1.7, 2.9, 3.1, 3.4

  • Consults with relevant personnel to select most appropriate content ideas and utilises feedback to finalise content
  • Presents information in a way easily understood by others

Get the work done

1.1-1.7, 2.1-2.4, 3.2, 3.3

  • Adopts a logical and methodical approach to the process of clarifying content, drafting and proofreading to meet creative requirements
  • Adopts a consistent approach to the process of researching, identifying, writing and editing text-based material and meets all deadlines as required
  • Sources information and reference material in a timely fashion
  • Generates a range of text-based content ideas relevant to purpose
  • Uses digital tools to draft and edit content.

Unit Mapping Information

Code and title  

current version 

Code and title 

previous version 

Comments 

Equivalence status 

CUAWRT301 Write content for a range of media

CUFWRT301A Write content for a range of media

Updated to meet Standards for Training Packages.

Minor edits to performance criteria.

Equivalent unit

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=1db201d9-4006-4430-839f-382ef6b803d5

 

Assessment requirements

Modification History

Release 

Comments 

Release 1

This version first released with CUA Creative Arts and Culture Training Package version 2.0.

Performance Evidence

Evidence of the ability to:

  • write media content that engages target user / audience and meets production deadlines
  • apply principles of writing and communication in developing content for a range of purposes
  • structure content and apply presentation techniques to enhance readability and navigation.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • outline a range of writing styles and their purpose
  • describe techniques for effective writing
  • describe how layout and presentation techniques may affect ways readers read and scan written content in various media
  • identify media laws and codes of practice relevant to copyright, defamation, privacy, court reporting and vilification
  • outline types of data that may provide information on users and audience
  • outline health and safety requirements as they relate to working for periods of time on screens and keyboards.

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:

  • relevant software
  • legislation and codes of practice relevant to media
  • variety of information sources

Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=1db201d9-4006-4430-839f-382ef6b803d5

Training component details
The following details are displayed for each different NRT:-

Training packages

- Training package details
- Training package components

Qualifications

- Qualification details
- Qualification components

Accredited courses

- Accredited course details

Modules

- Module details

Units of competency

- Units of competency details
- Unit components

Skill sets

- Skill set details
- Skill set components

Click on the Export link to export the NRT information to MS Word or PDF.

Click on the Manage notification link to create or change a notification for this NRT.

When selecting the Display history check box a set of tables will appear displaying a log of historical values describing what has changed and when over time.

If you have access to make changes to an NRT, click on the Edit link on the upper right hand side of the summary box.