Modification History
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Release |
Comments |
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Release 2 |
This version first released with CUA Creative Arts and Culture Training Package Version 6.0. Correction to Mapping Information. Supersedes and is equivalent to CUASS00043 Community Broadcasting Marketing Skill Set. |
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Release 1 |
This version first released with CUA Creative Arts and Culture Training Package Version 5.0. |
Description
This skill set addresses the skills, knowledge and performance requirements to oversee the marketing, promotion and fundraising activities at a community broadcasting station.
Pathways Information
Units from this skill set can contribute credit towards CUA51020 Diploma of Screen and Media.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this skill set at the time of publication.
Skill Set Requirements
CUAIND311 Work effectively in the creative arts industry
BSBCMM411 Make presentations
BSBLDR602 Provide leadership across the organisation
BSBMKG434 Promote products and services
BSBPMG430 Undertake project work
BSBPUB503 Manage fundraising and sponsorship activities
Target Group
This skill set is for people working, either paid or voluntarily, in marketing in a community broadcasting station, where there are supporting management roles.
Suggested words for Statement of Attainment
These units of competency from the BSB Business Services and CUA Creative Arts and Culture Training Packages meet the training requirements for community broadcasting station marketing managers.
