Unit of competency details
CUAPHI531 - Apply visual communication theory to photo imaging practice (Release 1)
Summary
Usage recommendation:
Current
Releases:
| 1 1 (this release) |
16/Apr/2021 |
Companion volumes:
Unit of competency
Assessment requirements
Training packages that include this unit
Qualifications that include this unit
Classifications
Classification history
| ASCED Module/Unit of Competency Field of Education Identifier | 100303 | Photography | 16/Apr/2021 | |
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Unit of competency
Modification History
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Release
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Comments
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Release 1
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This version first released with CUA Creative Arts and Culture Training Package Version 5.0.
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Application
This unit describes the skills and knowledge required to research, implement and evaluate the role of visual communication theory in photo imaging work.
The unit applies to those who research and evaluate visual communication theory and use it to inform their practice.
No licensing, legislative or certification conditions apply to this unit at the time of publication.
Unit Sector
Visual Communication – Photo Imaging
Elements and Performance Criteria
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ELEMENT
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PERFORMANCE CRITERIA
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Elements describe the essential outcomes.
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Performance criteria describe the performance needed to demonstrate achievement of the element.
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1. Research role of photo imaging in visual communication
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1.1 Investigate theories and commentators on conceptualisation, production and use of photo images
1.2 Investigate use of photo images in various modes and media
1.3 Evaluate meaning of photo image in context of its use and effectiveness with target audience
1.4 Critique a range of photo images and themes according to visual communication theory
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2. Use visual communication in photo imaging practice
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2.1 Determine target audience and intent of work for photo images
2.2 Apply photo image themes and selected aspects of visual communication theory to photo images
2.3 Produce photo images using range of visual communication modes and media
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3. Evaluate visual communication in photo imaging practice
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3.1 Evaluate effectiveness of visual communication in production of photo images
3.2 Evaluate how applying visual communication theories to photo images impacts on own creative practice, equipment needs and work opportunities
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Foundation Skills
This section describes those language, literacy, numeracy and employment skills that are essential to performance but not explicit in the performance criteria.
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S KILL
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DESCRIPTION
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Reading
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- Interprets straightforward information from credible sources when developing and enhancing knowledge on visual communication theory
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Self-management
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- Implements learning outcomes from self-directed, independent research when enhancing creative practice and identifying new professional opportunities
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Planning and organising
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- Develop conceptual insights, expand knowledge and draw conclusions about the influences of visual communication theory on photo imaging practice using systematic planning processes
- Evaluates information from photo images and selects most appropriate visual communication modes and media when making project work decisions
- Evaluates the success of conceptual and production decisions in photo imaging work
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Unit Mapping Information
Supersedes and is equivalent to CUAPHI501 Apply visual communication theory to photo imaging practice.
Links
Companion Volume Implementation Guide is found on VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=1db201d9-4006-4430-839f-382ef6b803d5
Assessment requirements
Modification History
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Release
|
Comments
|
|
Release 1
|
This version first released with CUA Creative Arts and Culture Training Package Version 5.0.
|
Performance Evidence
The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:
- apply visual communication theory to at least two different project specifications.
In the course of the above, the candidate must:
- research and evaluate visual communication theories
- establish visual communication theories role in the production of photo images and the ability to engage with a target audience
- create a body of photo images that apply visual communication in various modes
- evaluate own completed work for its visual communication impact.
Knowledge Evidence
The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:
- research techniques relevant to the creative practitioner
- common contexts in which photo images are used for visual communication
- common modes of visual communication and essential features that impact on photo image production
- common themes used in photo imaging and procedures for using visual communication in their conceptualisation and production
- key commentators and theories on the connection between visual communication and the photo image.
Assessment Conditions
Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.
This includes access to:
- credible sources of information on historical and contemporary photo imaging practice
- credible sources of information on theories of visual communication.
- equipment for producing photo images.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.
Links
Companion Volume Implementation Guide is found on VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=1db201d9-4006-4430-839f-382ef6b803d5
