Release 

Comments 

Release 1

This version first released with CUA Creative Arts and Culture Training Package version 2.0.

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Select focus for research

1.1 Select a focus for visual communication research based on specific needs and perspectives

1.2 Challenge own assumptions about the research process and potential information sources

1.3 Select relevant historical and contemporary sources for investigation and consider any intellectual property requirements

2. Conduct critical analysis

2.1 Identify and investigate issues and ideas in the development of visual communication

2.2 Evaluate ways in which meanings, messages and information are communicated in both a historical and contemporary content

2.3 Seek out and compare the critical views of others in chosen area of inquiry

2.4 Allow the process of analysis to take exploration of issues in new and unintended directions

3. Present ideas about visual communication history and theory

3.1 Developsubstantiated opinions and ideas about visual communication history and theory

3.2 Make informed contributions to professional discussions of visual communication practice as a result of research

3.3 Document and present clear and accurate ideas

4. Develop own practice from research

4.1 Determine potential for integration of research findings into own work

4.2 Relate visual communication history and theory research outcomes to business practice considerations

4.3 Recognise connections and associations between history, theory and contemporary practice

4.4 Develop relevant ideas about how research impacts on own professional practice and its future direction

Skill 

Performance  Criteria 

Description 

Reading

1.3, 2.1-2.3

• Interprets and evaluates theoretical and contemporary material from selected information sources and determines how content may be applied in own practice
• Evaluates and compares texts that define others’ positions to inform the development and refinement of own opinions

Writing

3.3

• Develops relatively complex, logically structured material using clear and detailed language to convey ideas derived from analysis of historical and theoretical information

Oral Communication

3.2, 3.3

• Participates in detailed exchanges of ideas and opinions about visual communication practice
• Uses active listening and questioning techniques to gather information and confirm understanding

Navigate the world of work

1.1, 1.3

• Works mostly independently with a strong sense of responsibility and ownership for setting and achieving goals
• Adheres to intellectual property rights and responsibilities when planning and undertaking research for own use

Interact with others

3.2, 3.3

• Identifies and uses appropriate communication methods and practices to participate in discussion and debate with others, and to present information and opinions derived from research

Get the work done

1.1-1.3, 2.1, 2.4, 3.2, 4.1-4.4

• Plans, organises and implements tasks required for research process
• Critically analyses research outcomes to decide how they may be adapted and applied to enhance contemporary design practice
• Uses exploration and analysis to develop new or innovative ideas

Code and title  

current version 

Code and title 

previous version 

Comments 

Equivalence status 

CUAGRD501 Research visual communication history and theory

CUVGRD501A Research visual communication history and theory

Updated to meet Standards for Training Packages and clarify intent.

Equivalent unit

Release 

Comments 

Release 1

This version first released with CUA Creative Arts and Culture Training Package version 2.0.