Release 

Comments 

Release 1

This version first released with CUA Creative Arts and Culture Training Package version 2.0.

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Clarify work requirements

1.1 Clarify visual design components required in the project brief, in consultation with relevant personnel

1.2 Identify project timelines and discuss factors that may determine or affect visual design concepts

1.3 Clarify, in discussion with relevant personnel, the target user or audience, and determine format and delivery platform

2. Generate and assess ideas

2.1 Research media products, designs, images, artwork and other creative sources that may inspire visual design ideas

2.2 Develop a range of visual design ideas that are technically feasible, respond to project specifications and provide creative solutions to design issues

2.3 Present and review visual design ideas with relevant personnel

3. Develop design concept

3.1 Experiment with traditional and digital methods to create required visual design components

3.2 Explore a range of typographical and visual design elements to create components

3.3 Evaluate initial design ideas with relevant personnel to select final design concept

3.4 Confirm design concept complies with copyright laws

3.5 Check output format meets delivery platform requirements

3.6 Adopt safe ergonomic practices when using equipment for long periods of time

4. Produce components

4.1 Develop components based on the final design concept using various design techniques

4.2 Apply visual design principles and communication principles to produce components that have high visual impact

4.3 Save components in an appropriate format according to project specifications

5. Finalise visual design components

5.1 Review visual design components against design and technical specifications

5.2 Discuss and confirm additional requirements or modifications with relevant personnel, and make amendments as required

5.3 Save and archive visual design components using industry or enterprise naming conventions and version control protocols

Skill 

Performance 

Criteria 

Description 

Reading

2.1, 3.1, 3.2, 3.3, 4.1, 4.3, 5.1, 5.2, 5.3

• Reviews and researches creative source material to generate ideas
• Checks that output meets requirements
• Locates correct folders for storing electronic data

Writing

2.2, 3.1, 3.2, 4.1, 4.3, 5.2, 5.3

• Prepares information to accompany design components
• Names files according to requirements

Oral Communication

1.1-1.3, 2.3, 3.3, 4.3, 5.2

• Participates effectively in spoken interactions using active listening and questioning to confirm and clarify understanding

Navigate the world of work

3.4, 3.6

• Complies with legislative requirements

Interact with others

1.1-1.3, 2.3, 3.3, 4.3, 5.2

• Collaborates with relevant personnel to ensure that end result meets requirements

Get the work done

1.1-1.3, 2.1-2.3, 3.1-3.3, 3.5, 4.2, 4.3, 5.1-5.

• Takes responsibility for planning and producing design components according to project requirements and design principles
• Makes decisions directed related to completion of tasks
• Uses experimentation to develop new or innovative design approaches
• Selects and uses appropriate software to conceive, produce, store and present visual design components

Code and title  

current version 

Code and title 

previous version 

Comments 

Equivalence status 

CUADIG304 Create visual design components

CUFDIG304A Create visual design components

Updated to meet Standards for Training Packages. Minor edits to elements and performance criteria.

Equivalent unit

Release 

Comments 

Release 1

This version first released with CUA Creative Arts and Culture Training Package version 2.0.