Release 

Comments 

Release 1

This version first released with CUA Creative Arts and Culture Training Package version 5.0.

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Clarify design requirements

1.1 Assess scope of design projects with reference to production documentation

1.2 Analyse factors that may impact the design process

1.3 Clarify design requirements through participation in preliminary concept meetings

1.4 Itemise and plan elements to be addressed with reference to production documentation

2. Generate and assess ideas

2.1 Generate different design ideas that respond to the brief and provide creative solutions to design issues

2.2 Assess initial ideas and concepts in collaboration with required personnel

2.3 Appraise ideas for implications on cost, technical feasibility and creative requirements

3. Conduct research and experimentation

3.1 Research content and target audience characteristics that influence production styles and techniques

3.2 Trial suitability of various techniques for given design projects

3.3 Organise research and provide required personnel access to experimentation materials

3.4 Analyse and document research and experimentation findings

4. Produce draft design specifications

4.1 Evaluate initial concept ideas in light of research and experimentation findings in consultation with required personnel, and select the most appropriate approach

4.2 Discuss and confirm with required personnel suitable documentation to present design specifications

4.3 Create storyboards according to design requirements

4.4 Prepare or supervise development of sample material to be included in design specifications

4.5 Advise the design and development teams on draft design specifications

5. Finalise design specifications

5.1 Present draft design specifications to required personnel for review

5.2 Participate in evaluation of design specifications

5.3 Negotiate and agree to additions or modifications and amend design specifications as required

5.4 Clarify and devise designer’s role for the production phase

5.5 Review process of designing animation and digital visual effects and note areas for future improvement

SKILL 

DESCRIPTION 

Oral communication

• Explains and discusses task requirements using clear language
• Confirms understanding using questioning and listening techniques

Reading

• Interprets and analyses textual information from different sources for idea development and confirmation of job parameters

Writing

• Documents research, task requirements, workflow sequences and reviews in required formats
• Names files using standard naming conventions

Initiative and enterprise

• Uses analytical processes to arrive at decisions directly related to task requirements
• Uses experimentation to produce creative solutions

Planning and organising

• Meets design specifications through planning and coordinating tasks for self and others and monitoring progress

Teamwork

• Uses communication practices and protocols when presenting drafts
• Refines ideas, discusses project requirements and negotiates outcomes in collaboration with others

Technology

• Conducts research and accesses, develops, distributes and stores material using digital tools

Release 

Comments 

Release 1

This version first released with CUA Creative Arts and Culture Training Package version 5.0.