Modification History
CHC08 Version 3 |
CHC08 Version 4 |
Description |
CHCORG620C Promote and represent the service |
CHCORG620D Promote and represent the service |
Unit updated in V4. ISC upgrade changes to remove references to old OHS legislation and replace with references to new WHS legislation. No change to competency outcome. |
Unit Descriptor
Descriptor |
This unit describes the knowledge and skills required to promote and represent the organisation to the community |
Application of the Unit
Application |
The skills described in this unit may be applied across a range of community services workplace contexts |
Licensing/Regulatory Information
Not Applicable
Pre-Requisites
Not Applicable
Employability Skills Information
Employability Skills |
This unit contains Employability Skills |
Elements and Performance Criteria Pre-Content
Elements define the essential outcomes of a unit of competency. |
The Performance Criteria specify the level of performance required to demonstrate achievement of the Element. Terms in italics are elaborated in the Range Statement. |
Elements and Performance Criteria
ELEMENT |
PERFORMANCE CRITERIA |
1. Promote community awareness of the clients, their needs and their importance |
1.1 Prepare and deliver presentations in a way appropriate to the target group 1.2 Design presentations to be relevant to the concerns and interests of the target group |
2. Promote the service to increase its profile in the community |
2.1 Identify stakeholders and supporters in the community and their particular interests and resources 2.2 Target communications to areas where the profile needs raising or clarifying 2.3 Facilitate opportunities for the community to view and contribute to the service 2.4 Prepare and use a range of materials and resources providing information to the community 2.5 Use a range of different methods of promotion 2.6 Develop and use a strategy to review the profile of the service in the community 2.7 Develop information campaigns to address particular issues, as required 2.8 Consider and utilise as relevant opportunities for involvement in the community 2.9 Encourage staff to participate in appropriate forums 2.10 Utilise press and other publicity appropriately 2.11 Provide accurate and positive information to the community to develop a positive community image |
3. Represent the service |
3.1 Clearly and accurately represent the philosophy, purpose, policies and procedures of the service 3.2 Respond to and follow up questions and concerns about the service 3.3 Represent the service's need for resources to appropriate forums/organisations 3.4 Represent the perspective and experience of the service to relevant forums |
4. Respond to negative publicity and perceptions, as required |
4.1 Analyse negative publicity and perceptions for potential outcomes and implications for the service 4.2 Listen carefully to spokespersons in order to develop an understanding of their position 4.3 Seek advice from stakeholders and supporters in the community if required 4.4 Nominate a spokesperson to represent the service if required 4.5 Ensure communications used do not exacerbate existing negative perceptions 4.6 Review organisation policies in light of issues raised, as appropriate 4.7 Develop and implement a strategy to deal with negative publicity and perceptions |
Required Skills and Knowledge
This describes the essential skills and knowledge and their level required for this unit. |
Essential knowledge: The candidate must be able to demonstrate essential knowledge required to effectively do the task outlined in elements and performance criteria of this unit, manage the task and manage contingencies in the context of the identified work role These include knowledge of:
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Essential skills: It is critical that the candidate demonstrate the ability to:
In addition, the candidate must be able to effectively do the task outlined in elements and performance criteria of this unit, manage the task and manage contingencies in the context of the identified work role These include the ability to:
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Evidence Guide
The evidence guide provides advice on assessment and must be read in conjunction with the Performance Criteria, Required Skills and Knowledge, the Range Statement and the Assessment Guidelines for this Training Package. |
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Critical aspects for assessment and evidence required to demonstrate this unit of competency: |
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Access and equity considerations: |
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Context of and specific resources for assessment: |
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Method of assessment: |
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Range Statement
The Range Statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Add any essential operating conditions that may be present with training and assessment depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts. |
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Methods of promotionmay include: |
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Presentations may need to vary according to the needs of the target group and may include: |
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Aspects that may be promoted include: |
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Promotion and representation of the service may be targeted to: |
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Represent the service may be required in a range of contexts such as: |
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Managing negative publicity, as well as promoting a service may depend on: |
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Unit Sector(s)
Not Applicable