Release |
Comments |
Release 1 |
This version first released with BSB Business Services Training Package Version 1.0. |
This unit describes the skills and knowledge required to interpret a creative brief and evaluate a range of innovative options to write persuasive copy.
It applies to individuals who use well-developed advertising skills and a broad knowledge base to communicate messages in a wide range of contexts. In this role, individuals may develop copy individually or may work in a supervisory, management or freelancing capacity coordinating a team of writers.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Communication Writing
ELEMENT |
PERFORMANCE CRITERIA |
Elements describe the essential outcomes. |
Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Analyse and interpret creative brief |
1.1 Analyse and confirm technique/s for expressing central idea or creative concept 1.2 Identify and check content and supporting information for accuracy and completeness 1.3 Confirm schedule and budgetary requirements for creating copy 1.4 Identify legal and ethical constraints impacting copy to be developed |
2. Evaluate creative options |
2.1 Evaluate design and copy options against requirements of creative brief 2.2 Select option/s enabling required information and images to be communicated within time and budgetary requirements |
3. Prepare persuasive copy |
3.1 Create original copy with impact, which sets product, service or idea being communicated apart from the competition and competitor s promotional material 3.2 Create copy which communicates required image, and features and benefits of the product, service or idea 3.3 Create copy which meets requirements of creative brief in terms of information, format, language, writing style, and level of detail 3.4 Produce copy on time and within budget 3.5 Produce copy which complies with legal, organisational and ethical requirements |
This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.
Skill |
Performance Criteria |
Description |
Reading |
1.1, 1.2, 1.4, 2.1, 3.3, 3.5 |
|
Writing |
3.1-3.3, 3.5 |
|
Numeracy |
1.3, 3.4 |
|
Navigate the world of work |
1.4, 3.5 |
|
Get the work done |
1.3, 2.1, 2.2, 3.1, 3.2, 3.4 |
|
Code and title current version |
Code and title previous version |
Comments |
Equivalence status |
BSBWRT501 Write persuasive copy |
BSBWRT501A Write persuasive copy |
Updated to meet Standards for Training Packages |
Equivalent unit |
Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10
Release |
Comments |
Release 1 |
This version first released with BSB Business Services Training Package Version 1.0. |
Evidence of the ability to:
Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.
To complete the unit requirements safely and effectively, the individual must:
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the communication writing field of work and include access to:
Assessors must satisfy NVR/AQTF assessor requirements.
Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10