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Unit of competency details

BSBTEC501 - Develop and implement an e-commerce strategy (Release 1)

Summary

Usage recommendation:
Current
Mapping:
MappingNotesDate
Supersedes BSBEBU502 - Implement e-business solutions 18/Oct/2020
Supersedes and is equivalent to BSBEBU511 - Develop and implement an e-business strategy 18/Oct/2020

Release Status:
Current
Releases:
ReleaseRelease date
1 1 (this release) 19/Oct/2020


Classifications

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Classification history

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Unit Of competency

Modification History

Release  

Comments  

Release 1

This version first released with BSB Business Services Training Package Version 7.0.

Application

This unit describes the skills and knowledge required to evaluate e-commerce models and strategies for use in a business context. This includes the ability to incorporate results of evaluations into design of an e-commerce strategy, including marketing, buying and selling goods and services online.

The unit applies to those who possess skills and knowledge in a specialist business area, as well as knowledge of digital applications and other technologies. They apply these skills and knowledge in the evaluation, selection and implementation of new strategies for business, which incorporate e-commerce solutions. They may be responsible for overseeing these tasks along with technical or other knowledge experts.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.

Unit Sector

Digital Competence - Technology Use

Elements and Performance Criteria

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Analyse opportunities for e-commerce

1.1 Undertake a competitive analysis to determine the impact emerging trends will have on industry sectors and competitors

1.2 Complete value chain analysis and identify processes and relationships that may benefit from the adoption of e-commerce solutions, according to organisational strategies

1.3 Identify threats and opportunities of e-commerce implementation and evaluate potential contributions to the organisation

1.4 Conduct resource analysis and identify cost and revenue implications in opportunities, according to organisational policies and procedures

1.5 Identify and evaluate legal and ethical issues in e-commerce opportunities

2. Evaluate e-commerce models

2.1 Identify and analyse business-to-business, business-to-consumer, intra-organisational e-commerce applications and e-commerce models, and assess applicability to own organisation

2.2 Rank compatible e-commerce models in terms of their strengths and weaknesses, identify resourcing, technical and security requirements of each and assess according to organisational strategies

2.3 Analyse cost implications of implementation of e-commerce models

2.4 Determine an e-commerce model most appropriate in relation to organisational strategies

3. Design an e-commerce strategy

3.1 Formulate purpose, objectives and values for the e-commerce

3.2 Identify target market, and value chain structure according to chosen e-commerce model

3.3 Identify and obtain technical needs and expertise required to implement e-commerce model

3.4 Investigate and identify possible culture issues, and develop plan to manage transition to e-commerce, according to organisational policies and procedures

4. Implement an e-commerce strategy

4.1 Develop policies and procedures that support customers, supply chain and staff and ensure successful implementation

4.2 Monitor performance of organisational goals and adjust policies and procedures to respond to changing requirements of customers, staff and supply chain

4.3 Review e-commerce systems and models, seek feedback from users and stakeholders responsible for e-commerce implementation

4.4 Incorporate evaluation results and feedback and improve future e-commerce strategies

Foundation Skills

This section describes those language, literacy, numeracy and employment skills that are essential to performance but not explicit in the performance criteria.

SKILL 

DESCRIPTION 

Reading

  • Interprets a range of textual information to evaluate opportunities, possible exemplars and technical considerations

Writing

  • Takes personal notes and develops workplace documentation that clarifies complex ideas using language and structure to suit context and audience

Oral Communication

  • Articulates information clearly using language and tone appropriate to audience and environment
  • Uses active listening and questioning techniques to receive feedback and confirm understanding

Numeracy

  • Analyses numerical information to determine resources required for job

Initiative and enterprise

  • Develops and reviews organisational procedures to achieve broader workplace goals
  • Investigates new and innovative ideas as a means to continuously improve work practices and processes

Self-management

  • Takes responsibility for developing and implementing organisational processes that comply with legislative requirements and achieve required outcomes

Problem solving

  • Systematically gathers and analyses all relevant information and evaluates options to solve problems or make decisions

Technology

  • Uses digital technologies and systems safely, legally and ethically to access, store and share information

Unit Mapping Information

Supersedes and is equivalent to BSBEBU511 Develop and implement an e-business strategy.

Supersedes but is not equivalent to BSBEBU502 Implement e-business solutions.

Links

Companion Volume Implementation Guide is found on VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10

 

Assessment requirements

Modification History

Release  

Comments  

Release 1

This version first released with BSB Business Services Training Package Version 7.0.

Performance Evidence

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

  • design and implement an e-commerce strategy for an organisation or work area.

Knowledge Evidence

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

  • methods for conducting value chain analysis when assessing potential e-commerce solutions
  • key features of relevant legislation, regulations, standards and codes of practice that may affect the implementation of e-commerce solution
  • key features of common e-commerce models
  • organisational policies and procedures
  • key features of organisational strategy related to e-commerce solutions.

Assessment Conditions

Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.

This includes access to:

  • workplace equipment and resources
  • relevant organisational policies and procedures
  • relevant legislation, regulations and codes of practice.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.

Links

Companion Volume Implementation Guide is found on VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10