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Skill set details

BSBSS00083 - Marketing Operations Skill Set (Release 1)

Summary

Usage recommendation:
Deleted
The Deleted usage recommendation was implemented on 13 June 2017 to describe training components that have no replacement. Enrolments in training components and statements of attainment or qualifications issued before 13 June 2017 are valid. For any components marked as deleted after 13 June 2017, the applicable transition/teach-out periods apply. For specific questions regarding the enrolment, delivery or issuance of a statement of attainment/qualification, please contact your training regulator.
Mapping:
MappingNotesDate
DeletedDeleted from BSB Business Services Training Package18/Oct/2020

Releases:
ReleaseRelease date
1 1 (this release) 14/Jan/2016

Delivery:
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Units of competency

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BSBMKG520 - Manage compliance within the marketing legislative frameworkManage compliance within the marketing legislative frameworkSupersededN/A
BSBMKG522 - Plan measurement of marketing effectivenessPlan measurement of marketing effectivenessSupersededN/A
BSBMKG501 - Identify and evaluate marketing opportunitiesIdentify and evaluate marketing opportunitiesSupersededN/A
BSBMKG514 - Implement and monitor marketing activitiesImplement and monitor marketing activitiesSupersededN/A
BSBMKG502 - Establish and adjust the marketing mixEstablish and adjust the marketing mixSupersededN/A
BSBMKG515 - Conduct a marketing auditConduct a marketing auditSupersededN/A
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Modification History

Release 

Comments 

Release 1

This skill set first released with BSB Business Services Training Package Version 2.0.

Description

This skill set is for staff seeking to enter marketing and communication operations.

Pathways Information

Units from this skill set can contribute to credit towards BSB52415 Diploma of Marketing and Communication.

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this skill set at the time of publication.

Skill Set Requirements

BSBMKG501 Identify and evaluate marketing opportunities

BSBMKG502 Establish and adjust the marketing mix

BSBMKG514 Implement and monitor marketing activities

BSBMKG515 Conduct a marketing audit

BSBMKG520 Manage compliance within the marketing legislative framework

BSBMKG522 Plan measurement of marketing effectiveness

Target Group

Entrants into the marketing and communication industry.

Suggested words for Statement of Attainment

These units of competency from BSB Business Services Training Package meet the industry requirements for people in marketing and communication operations roles.

Custom Content Section

Not applicable.

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