Modification History
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Release |
Comments |
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Release 2 |
This version released with BSB Business Services Training Package Version 2.0. Version created to update Pathways |
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Release 1 |
This Skill Set first released with BSB Business Services Training Package Version 1.0. |
Description
This skill set is for small business practitioners who are conducting marketing activities. It may relate to people who operate a small business on a day-to-day basis either as an owner–operator or as an employed operator/manager.
Pathways Information
Units in this skill set may provide credit towards BSB30315 Certificate III in Micro Business Operations, BSB42515 Certificate IV in Small Business Management and BSB42615 Certificate IV in New Small Business.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this skill set at the time of publication.
Skill Set Requirements
BSBMKG401 Profile the market
BSBMKG414 Undertake marketing activities
BSBMKG419 Analyse consumer behaviour
BSBSMB403 Market the small business
BSBSMB301 Investigate micro business opportunities
Target Group
Marketing staff
Suggested words for Statement of Attainment
These units of competency meet the industry requirements for conducting marketing activities for a small business.
