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Skill set details

BSBSS00054 - Small Business Marketing Skill Set (Release 2)

Summary

Usage recommendation:
Current
Mapping:
MappingNotesDate
Supersedes and is equivalent to BSBSS00022 - Small Business Marketing Skill SetUpdated to meet Standards for Training Package 24/Mar/2015

Release Status:
Current
Releases:
ReleaseRelease date
2 (this release) 14/Jan/2016
(View details for release 1) 25/Mar/2015

Training packages that include this skill set

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Modification History

Release 

Comments 

Release 2

This version released with BSB Business Services Training Package Version 2.0.

Version created to update Pathways

Release 1

This Skill Set first released with BSB Business Services Training Package Version 1.0.

Description

This skill set is for small business practitioners who are conducting marketing activities. It may relate to people who operate a small business on a day-to-day basis either as an owner–operator or as an employed operator/manager.

Pathways Information

Units in this skill set may provide credit towards BSB30315 Certificate III in Micro Business Operations, BSB42515 Certificate IV in Small Business Management and BSB42615 Certificate IV in New Small Business.

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this skill set at the time of publication.

Skill Set Requirements

BSBMKG401 Profile the market

BSBMKG414 Undertake marketing activities

BSBMKG419 Analyse consumer behaviour

BSBSMB403 Market the small business

BSBSMB301 Investigate micro business opportunities

Target Group

Marketing staff

Suggested words for Statement of Attainment

These units of competency meet the industry requirements for conducting marketing activities for a small business.