^

 
 

Skill set details

BSBSS00054 - Small Business Marketing Skill Set (Release 2)

Summary

Usage recommendation:
Deleted
The Deleted usage recommendation was implemented on 13 June 2017 to describe training components that have no replacement. Enrolments in training components and statements of attainment or qualifications issued before 13 June 2017 are valid. For any components marked as deleted after 13 June 2017, the applicable transition/teach-out periods apply. For specific questions regarding the enrolment, delivery or issuance of a statement of attainment/qualification, please contact your training regulator.
Mapping:
MappingNotesDate
DeletedDeleted from BSB Business Services Training Package18/Oct/2020
Supersedes and is equivalent to BSBSS00022 - Small Business Marketing Skill SetUpdated to meet Standards for Training Package24/Mar/2015

Release Status:
Current
Releases:
ReleaseRelease date
2 (this release) 14/Jan/2016
(View details for release 1) 25/Mar/2015

The content being displayed has been produced by a third party, while all attempts have been made to make this content as accessible as possible it cannot be guaranteed. If you are encountering issues following the content on this page please consider downloading the content in its original form

Modification History

Release 

Comments 

Release 2

This version released with BSB Business Services Training Package Version 2.0.

Version created to update Pathways

Release 1

This Skill Set first released with BSB Business Services Training Package Version 1.0.

Description

This skill set is for small business practitioners who are conducting marketing activities. It may relate to people who operate a small business on a day-to-day basis either as an owner–operator or as an employed operator/manager.

Pathways Information

Units in this skill set may provide credit towards BSB30315 Certificate III in Micro Business Operations, BSB42515 Certificate IV in Small Business Management and BSB42615 Certificate IV in New Small Business.

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this skill set at the time of publication.

Skill Set Requirements

BSBMKG401 Profile the market

BSBMKG414 Undertake marketing activities

BSBMKG419 Analyse consumer behaviour

BSBSMB403 Market the small business

BSBSMB301 Investigate micro business opportunities

Target Group

Marketing staff

Suggested words for Statement of Attainment

These units of competency meet the industry requirements for conducting marketing activities for a small business.