Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 2.0.

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine digital readiness of the business

1.1 Review current digital assets, and internal capacity and capability to pursue digital opportunities

1.2 Analyse the target market's needs and preferences as they apply to digital technologies and business goals

1.3 Research and analyse competitors' use of digital technologies

1.4 Identify potential opportunities and challenges associated with the use of digital technologies, including legislative and regulatory requirements

2. Investigate digital tools and services to meet business needs

2.1 Research key components of a digital strategy

2.2 Identify potential digital tools, platforms and channels and associated costs, benefits and return on investment

2.3 Identify specialist advisors and associated costs, and seek assistance where required

2.4 Consider how the proposed digital initiatives will integrate with or replace non-digital business tools

3. Develop a digital plan aligned with business goals

3.1 Evaluate identified opportunities and select digital initiatives that best align with the business vision and plan

3.2 Determine the prioritised actions, timeframes, people and resources required to implement the digital initiatives

3.3 Identify the key metrics to be monitored

3.4 Determine the review interval for the action plan and process for incorporating innovations

3.5 Document the action plan in a suitable format for the business

Skill 

Performance 

Criteria 

Description 

Reading

1.1-1.4, 2.1-2.4

• Identifies, analyses and evaluates a range of textual information to determine options, opportunities and challenges, as well as legislative and regulatory requirements of using digital technologies

Writing

2.3, 3.5

• Documents action plan according to organisational requirements
• Creates texts using formats and language appropriate to the audience and context

Oral Communication

2.3

• Participates in discussions using listening and questioning to elicit the views of others and to clarify or confirm understanding

Numeracy

2.2, 3.2-3.4

• Interprets and uses mathematical equations to calculate numerical information relating to time, scheduling, resource use and costs

Navigate the world of work

1.4

• Recognises and follows legislative requirements, and organisational policies and procedures associated with own role

Interact with others

2.3

• Selects and uses appropriate conventions and protocols when communicating with specialist advisors to seek or share information

Get the work done

1.1-1.4, 2.1-2.4, 3.1-3.5

• Analyses current practices to identify opportunities to introduce digital technologies
• Uses systematic, analytical processes to gather relevant information, and identify and evaluate options
• Documents action plans to use digital technologies to support business goals in compliance with legislative and regulatory requirements

Code and title  

current version 

Code and title 

previous version 

Comments 

Equivalence status 

BSBSMB413 Design a digital action plan for small business

Not applicable

New unit

No equivalent unit

Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 2.0.