Release  

Comments  

Release 1

This version first released with BSB Business Services Training Package Version 7.0.

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify organisational public relations

1.1 Research organisational best practice in area of public relations

1.2 Review existing organisational public relations policies and procedures according to legislative, ethical and organisational requirements

1.3 Identify public relations gaps and areas for improvement in existing policies and procedures according to best practice and legislative and ethical requirements

1.4 Develop plan and update organisational policies and procedures

1.5 Address best practice in consultation with relevant stakeholders according to organisational policies and procedures

2. Promote public relations in organisation

2.1 Implement public relations processes in consultation with relevant personnel

2.2 Evaluate and address opportunities to improve existing public relations processes in consultation with team

2.3 Provide support to relevant team members

3. Monitor public relations

3.1 Seek feedback from clients and internal personnel on opportunities for improvement to organisational public relations processes

3.2 Evaluate performance of public relations processes against organisational public relations objectives

3.3 Document feedback on public relations changes according to organisational policies and procedures

Skill 

Description 

Learning

• Actively looks for and accepts ways to maintain and improve own skills and performance

Reading

• Evaluates and integrates facts and ideas to construct meaning from a range of text types

Writing

• Records information according to organisational requirements
• Composes and edits texts, selecting appropriate vocabulary and structure for audience and purpose

Teamwork

• Collaborates and cooperates with others, playing an active role in leading and facilitating effective group interaction and influencing direction

Self-management

• Makes high-level decisions related to the achievement of organisational goals
• Identifies and complies with ethical and other organisational responsibilities
• Accepts responsibility for planning and sequencing complex tasks and workload of self and others
• Identifies systems, devices and applications with potential to meet current or future needs

Planning and organising

• Uses systematic, analytic processes in complex, non-routine situations, setting goals, designing strategies, gathering relevant information and evaluating options to inform decision-making
• Sequences and schedules complex activities of self and others and manages relevant communication
• Uses formal and informal processes to monitor implementation of public relations systems, reflect on outcomes and then take appropriate action when required

Release  

Comments  

Release 1

This version first released with BSB Business Services Training Package Version 7.0.