Unit of competency details
BSBMKG627 - Execute advertising campaigns (Release 1)
Summary
Usage recommendation:
Current
Releases:
| 1 1 (this release) |
19/Oct/2020 |
Companion volumes:
Unit of competency
Assessment requirements
Training packages that include this unit
Qualifications that include this unit
Skill sets that include this unit
Classifications
Classification history
| ASCED Module/Unit of Competency Field of Education Identifier | 080507 | Advertising | 17/Dec/2020 | |
The content being displayed has been produced by a third party, while all attempts have been made to make this content as accessible as possible it cannot be guaranteed. If you are encountering issues following the content on this page please consider downloading the content in its original form
Unit of competency
Modification History
|
Release
|
Comments
|
|
Release 1
|
This version first released with BSB Business Services Training Package Version 7.0.
|
Application
This unit describes the skills and knowledge required to execute an advertising campaign including preparing, implementing and monitoring an advertising campaign.
The unit applies to individuals who work in senior advertising roles within an advertising or media organisation.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Unit Sector
Technical Skills – Marketing
Elements and Performance Criteria
|
ELEMENT
|
PERFORMANCE CRITERIA
|
|
Elements describe the essential outcomes.
|
Performance criteria describe the performance needed to demonstrate achievement of the element.
|
|
1. Prepare advertising campaign
|
1.1 Identify task requirements from advertising brief
1.2 Develop plan for advertising campaign according to organisational, legal and ethical requirements
1.3 Negotiate media contracts
|
|
2. Implement advertising campaign
|
2.1 Organise and brief required resources for implementation of advertising campaign according to legal requirements
2.2 Communicate task requirements to relevant stakeholders according to advertising campaign plan
2.3 Develop processes to support relevant personnel to fulfil implementation requirements
|
|
3. Monitor advertising campaign
|
3.1 Review performance of campaign at allocated campaign points according to task requirements, legal and ethical requirements
3.2 Identify and address variations in performance between expected and actual performance
3.3 Identify areas of improvement in future execution of advertising campaigns
|
Foundation Skills
This section describes those language, literacy, numeracy and employment skills that are essential to performance but not explicit in the performance criteria.
|
Skill
|
Description
|
|
Learning
|
- Evaluates outcomes of decisions to identify opportunities for improvement
|
|
Numeracy
|
- Develop budget and schedules according to requirements of the advertising campaign
|
|
Reading
|
- Evaluates and analyses textual information to determine requirements according to media plans and creative brief
- Analyses and interprets a range of familiar industry information and complex legal texts
|
|
Writing
|
- Records information according to organisational requirements
- Composes and edits texts, selecting appropriate vocabulary and structure for audience and purpose
|
|
Self-management
|
- Takes responsibility for adherence to legal and ethical requirements in coordination and monitoring of advertising campaigns
|
|
Planning and organising
|
- Sequences and schedules complex activities and tasks, and monitors implementation
- Systematically gathers and analyses all relevant information to makes decisions about campaign delivery and performance evaluation
|
|
Technology
|
- Selects and uses appropriate digital tools and measurement systems to perform complex analytical tasks
|
Unit Mapping Information
Supersedes and is equivalent to BSBADV604 Execute an advertising campaign.
Supersedes but is not equivalent to BSBADV605 Evaluate campaign effectiveness.
Links
Companion Volume Implementation Guide is found on VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10
Assessment requirements
Modification History
|
Release
|
Comments
|
|
Release 1
|
This version first released with BSB Business Services Training Package Version 7.0.
|
Performance Evidence
The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:
- execute at least two advertising campaigns.
In the course of the above, the candidate must:
- establish processes required to implement advertising campaign.
Knowledge Evidence
The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:
- media pricing policies and contractual considerations
- campaign contingencies
- organisational budget, products and services
- principles of advertising
- print, television, film, video production processes
- legal and ethical requirements, code of practice and national standards relating to executing advertising campaigns
- specifications in advertising briefs.
Assessment Conditions
Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.
This includes access to:
- legislation and codes of practice relevant to executing an advertising campaign
- organisational policies and procedures for execution of advertising campaigns
- advertising brief
- technology and software for execution of advertising campaigns.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.
Links
Companion Volume Implementation Guide is found on VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10
